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5 Storytelling Templates to Spice Up Your Content Marketing

Published on January 5, 2024

Discover how to create impactful content using storytelling with these 5 templates. Plus, learn a simple technique to write compelling stories quickly.

According to Will Yang, Head of Growth at Instrumentl, storytelling has the power to unite people, unlike facts and data. Our brains are wired to remember stories, making them a captivating way to deliver information that may otherwise be dull.

If you’re not a natural storyteller, don’t worry! Familiarize yourself with these storytelling templates to incorporate more stories into your marketing.

Template #1: Hypothetical Story

Even though hypothetical stories are fictional, they can still be a powerful tool. Use outrageous scenarios to highlight common agreements with your audience before providing additional information or unique perspectives on a topic. Alternatively, tell a realistic hypothetical story that resonates with the goals, challenges, desires, fears, or characteristics of your target audience. The more relatable the story, the more engaging and powerful your content will be.

Perfect for: Blogs, introductions, or conclusions to encourage readers to explore more in-depth resources.

Template #2: Hero’s Journey

The Hero’s Journey is a proven template for hooking an audience and immersing them in a story. Take viewers step-by-step through a character’s journey to success, including the obstacles they face along the way.

The character seeks something greater in life and finds a path toward that goal. They encounter challenges that threaten their mission but ultimately triumph, often with the help of a mentor or guide. By the end, they undergo a complete transformation, and you’ll be cheering them on throughout.

Perfect for: Brand storytelling and customer success stories to show your company as a helpful guide during challenges.

Template #3: Chronological Story

The simplest and most common storytelling format involves explaining events from start to finish. Set the stage, introduce the main character, and progressively build up to a pivotal moment in the story. Then, chronologically explain the important events that follow, and conclude with the end result and a relevant takeaway for the reader.

Perfect for: Your website’s About page to tell your brand story.

Template #4: Before After Bridge

The Before After Bridge (BAB) Framework mixes up the storytelling order to maintain curiosity. Start at the beginning, providing the groundwork and backstory. Skip to the end to pique interest about the bridge between the before and after. Then, go back to fill in the middle section.

This template is ideal for keeping people engaged, especially if the bridge holds the key to their own success story.

Perfect for: Company news, announcements, and teasers for social media content.

Template #5: Metaphorical or Analogous Stories

Discover a powerful storytelling technique that will captivate your audience and make your content marketing truly shine. Metaphors and analogies are the secret ingredients that can make your stories unforgettable.

Imagine using an unexpected metaphor to instantly grab attention and pique curiosity. With just a few words, you can create a vivid mental image that will leave your readers wanting more.

And that’s not all. Strategic comparisons can help your audience understand complex ideas in a snap. By relating a familiar concept to a new or unfamiliar one, you can clarify even the most challenging topics.

So keep your eyes open for unlikely connections between subjects as you go about your day. Jot down these unique metaphor and analogy ideas, and you’ll have a bank of creativity to draw from when crafting your stories.

But where can you find the perfect storytelling tool to bring your ideas to life? Look no further than Jasper, our AI writing assistant.

Jasper’s Storytelling Templates

Jasper features over 50 templates designed to elevate your writing game. Whether you’re creating short stories, infographics, or other engaging formats, metaphors and analogies can be seamlessly integrated into any framework.

Take the Creative Story template, for example. With just a brief description of characters and plot, plus your desired tone of voice, Jasper will transform your ideas into a fully fleshed-out story. The possibilities are endless.

Looking for a more structured approach? Try the Before After Bridge framework. By plugging in your company’s name, exciting news, and tone of voice, you can create a short announcement that will captivate your audience.

Jasper’s output is perfect for marketing emails and social media posts, ensuring your message reaches your target audience in a compelling and engaging way.

With Jasper by your side, storytelling has never been easier. You now have five versatile story structures at your disposal, ready to transform your digital marketing campaigns.