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Sales Funnel vs BigCommerce: Completely Different Platforms
Sales Funnel vs BigCommerce: Completely Different Platforms. Furthermore effective to create sales? The perfect answer is that it depends. Both of them are internet tools that will assist you to make sales online. They have similarities, and they both come in various packages with various rates, but you cannot truly say that one is a much better choice than another because they have another function.
Let’s examine each tool’s features, and help you make a decision at the end of the article on where to spend your money.
What’s BigCommerce?
BigCommerce is a web-building platform that mainly services online vendors like drop shippers and enormous businesses. Founded in 2009, the business has become a global and premier choice of people who wish to construct e-commerce websites. The business is located in Austin, Texas, and is currently among the toughest competitors of additional web-building platforms such as Shopify, WordPress, and Wix.
In this online store, you can add a good deal of pages and apps, including a site. You could also use this platform even when you aren’t selling physical products because BigCommerce lets you post digital products like tunes, graphic arts, written materials, and much more.
There are a number of choices here so that you can offer your clients many options to cover to your services and products. Aside from that, there are also marketing tools and educational services to assist you with your online marketing livelihood.
BigCommerce is divided into two kinds of services. One is for small companies, and another one is for big enterprises like Hush Puppies and Electric Motor Supply Company. If you’re a small company, you will need to purchase in packages with built-in capabilities. If you are a massive company, you want to contact the BigCommerce management and work together so that they can create the sort of website that you require.
How a Sales Funnel Works
A sales funnel is a one-page site, referred to as a page, where you place all of the important information regarding your product. It does not always need to be a product because it is also possible to use a sales funnel for solutions. There are professionals like lawyers, physicians, hypnotherapists, and gastric band surgeons using sales funnels to attract customers and make a sale.
A website, such as the one that you do with BigCommerce, has distinct pages such as About Us, Contact Us, product pages, and much more. A sales funnel just has one, which is known as the landing page. It’s on this landing page where you describe to the website visitor what the issue is, how you can fix it, for how much, and what promises you provide.
The sales funnel is where you showcase your credentials such as your awards or awards, or how many thousand earnings you’ve made already, or how you’ve helped others by showing their testimonials on the page.
On a sales funnel, your objective is to convince a customer to purchase or subscribe to an email list so that you can send follow-up advertising emails. The sales funnel is also the identical place where a client can complete a purchase, and then download your product.
But, the sales funnel can’t always contain the item. By way of instance, if you’re selling an internet course, the movie series or class materials must be put on a web site, which differs in the sales funnel.
A sales funnel is advertising material, like along advertisement, so that you can present your product benefits and convince your prospective customer to make a purchase.
What Can You Do With BigCommerce?
If you would like to construct a comprehensive site, BigCommerce is a fantastic option. The start-up price is cheap at $29.95, and you can build a fully functional site at the cost.
- Build and design a shop — there are hundreds of templates that you can use to begin building a website. You may use these or personalize them. In this model, you try to find a supplier who will ship the item directly to your client. What you will need to do is to post the item on your site, then purchase it from the provider if a customer makes a purchase.
- Multi-channel selling — with BigCommerce, it is possible to post the merchandise from your store in different platforms such as eBay, Amazon. You control them all from the BigCommerce dashboard.
- Charge cash — you can pick from various payment systems to bill your client money for the item.
- Add programs — choose from several apps which you can integrate to produce a more professional site such as banner ads, pop-ups, carousels, and much more.
- Analytics — with analytics, you can view real-time reports like visitor count, earnings, the conversion rate in regard to the number of people who watched your shop, number of orders, and much more.
What Can You do With a Sales Funnel?
- Landing page – There is an easy drag-and-drop system to create a landing page. It is very easy to build your sales funnel.
- Opt-in page — use a system where you could get your website visitor’s email address.
- Email advertising — a sales funnel platform provides you with access to email automation, customer segmentation, and automatic follow-up mails
- Checkout — you can select from various payment gateways, and use these payment processors to bill your clients who made a decision to buy.
- Download articles — if you’re selling digital content, the client can download this content directly after he finished the payment
- online affiliate marketing software — many sales funnel platforms let you recruit online marketers. With this software, you can offer your affiliates unique product connections. They’ll use these links to offer your merchandise, and then you’ll have the ability to track who made a sale, and how much commission you will pay each person.
A sales funnel platform provides you the tools you will need to advertise your products. This includes a landing page where you can embed videos, and also a web page that you can personalize to showcase your merchandise in the direction you think is ideal for your company.
Overview
BigCommerce and sales funnel are two distinct platforms with unique specializations. You need to use one for a particular purpose, but you can’t just choose one and use it for both purposes. Use BigCommerce to create a site, so you have an internet presence to build credibility. Use a sales funnel to reach out to individuals who may be searching for your product, or people who didn’t know that you’re here in order to solve their problems.
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