Press Release Examples: Inspire Journalists to Cover Your Story!

Launching a new product or promoting an event? Want to make sure the media gives it the attention it deserves? Look no further! Use these press release examples as inspiration to get the media coverage you crave.

You might think press releases are outdated in the age of social media, but think again! Press releases are still one of the most effective ways to catch the attention of journalists, build relationships with the media, boost your search engine rankings, and raise awareness for your latest news.

But here’s the twist: brands are getting more creative with how they present press releases to relevant outlets. Think videos, infographics, and other multimedia elements.

We’ve compiled an extensive selection of creative press release examples from various industries. These will give you the burst of inspiration you need to get started on your own engaging press release.

Crafting a press release that stands out while still being easy for journalists to scan can be challenging. That’s why it’s smart to stick to the tried-and-true structure that journalists know and respect.

In fact, if you follow a familiar format, your press release has a higher chance of getting published. Journalists expect certain elements in a press release, like contact information, announcement location, and a brief company bio. You can incorporate these into the main body of your release to make it easier for writers to gather the information they need.

Here’s a basic press release outline:

1. Descriptive headline
2. One or two sentences summarizing the press release
3-4 paragraphs of information and background
1-2 quotes from a relevant person
Bullet points with important facts or figures
Company description
Contact information for further inquiries

Feel free to use this template and tailor it to your specific needs. At the top of your release, make it clear that it’s for “immediate release” to give journalists the go-ahead to publish right away.

Within your press release, aim to answer the five Ws in the very beginning:

– Who’s involved?
– What’s it about?
– When did it happen or when will it happen?
– Where did it take place?
– Why will the target audience be interested?

Let’s break down a sample press release that follows this structure: the Miami Beach press release.

The Miami Beach press release grabs attention with a powerful headline and answers the five Ws in the introduction. An eye-catching image and a quote from the Chairman of the Miami Beach Visitor and Convention Authority add visual appeal and credibility. Then, a handy bullet point list provides easy scanning for journalists and readers. The press release concludes with information about the Miami Beach App and contact details for journalists to get more information.

Now, let’s dive into effective press release examples from various industries. These examples promote different events, launches, and news, and will inspire you to create your own successful press release.

First up, content press release examples. Promoting valuable content, like a research report or infographic, can grab attention. We’ll also take a look at a travel brand’s press release that highlights their latest study, and a startup’s press release promoting an exciting video series.

Looking to generate buzz for your brand? Check out these attention-grabbing product launch press release examples!

When it comes to launching a new product, a well-written press release can make all the difference. The more news outlets that cover your launch, the better. But how do you stand out from the crowd? It all starts with a compelling title.

Take a look at these successful press releases to see how it’s done:

1. SC Johnson: Learn how SC Johnson used videos and imagery to enhance their text-based press release and create a buzz around their sustainable product.

2. HelpfulCrowd: Discover how HelpfulCrowd’s press release captivated readers with a traditional structure, relevant quotes, and a powerful screenshot showcasing their latest integration for e-commerce users.

3. Vidalgo: Dive into Vidalgo’s press release, which followed the traditional structure and added a personal touch with images of the people involved in the launch of their new marketplace.

4. OwnersBox: Find out how OwnersBox nailed their press release with an engaging introductory paragraph that not only provided vital information but also spoke to the readers’ emotions.

5. myPOS: Explore myPOS’s press release and see how they made it scannable and easy to digest with clear headings, perfect for journalists and readers alike.

Boost your guest list with event press release examples!

If you’re wondering how to write a press release for an event, look no further. These press releases are some of the easiest to write because you’re essentially advertising a specific time and place. Don’t forget to include all the exciting details, like celebrity attendees or themed activities.

Check out these standout event press releases:

1. Von Dutch: Discover how Von Dutch attracted attention to their Summer Fridays events by highlighting the involvement of world-famous celebrities and making their names stand out for extra emphasis.

2. Spotify: See how Spotify spiced up their press release by adding a playlist, making it more engaging and interactive for journalists and readers.

Celebrate new hires with impressive press releases!

When a brand makes a new hire or forms a new partnership, it’s the perfect opportunity for a press release. These press releases often feature top-level hires, like CEOs, and should highlight their expertise and include a quote from the new hire themselves.

Take a look at these examples of new hire press releases:

1. Citi Solutions Center: Explore how Citi Solutions Center introduces consumers to their new hire while explaining how this addition benefits the business. Adding a headshot of the new hire adds a personal touch.

Create engagement with a video press release!

Looking for a creative way to announce news? Consider a video press release! By filming an interview with the CEO or key personnel, you can provide a personal perspective that captivates your audience.

Check out this example of a video press release:

1. ScribbleLive: Watch how ScribbleLive announced their acquisition of Appinions through a video press release, combining the structure of a written press release with a personal touch from the CEO.

Writing press releases made easy with AI writing assistants!

Writing a press release can be daunting, but with AI writing assistants like Jasper, it becomes a breeze. Simply provide some information about your press release, specify your company name and desired tone of voice, and let Jasper weave it into an engaging narrative that journalists will love.

Don’t be stuck staring at a blank page. Try Jasper’s templates today and see how press releases can be a creative way to promote your business and build relationships with journalists for valuable media coverage. Get inspired by the examples we’ve shared and sign up now!