Is Cornerstone Content Strategy Worth the Effort? Find Out Here!

Are you looking to boost your brand awareness and increase site traffic? If so, then you need to know about cornerstone content strategy. It’s a game-changer when it comes to achieving your marketing goals.

Cornerstone content serves as the foundation of your content marketing strategy. It’s the most comprehensive and authoritative content you have, focusing on your main areas of expertise. This can range from educational articles to FAQ pages, as long as they cover essential topics in your industry.

What sets cornerstone content apart is that it’s showcased prominently on your website and in your digital marketing. It acts as the main attraction, while smaller pieces complement it by exploring subtopics covered in the cornerstone content.

But why should you invest in cornerstone content?

The benefits are plenty, especially for SEO. First, it helps establish your authority and build trust with your audience. It also boosts your website’s search rankings and increases brand awareness. Plus, it attracts qualified leads effortlessly.

Don’t just take our word for it. Look at successful examples like Backlinko’s 2021 Definitive Guide to SEO and Neil Patel’s post on What Is SEO? These pieces have earned thousands of shares and backlinks, proving that quality cornerstone content pays off.

One more example worth mentioning is Mailchimp’s Email Marketing Strategy and Tips. This beginner’s guide not only establishes Mailchimp’s credibility in the industry but also directs readers to more valuable resources.

Want to create killer cornerstone content that drives results? It’s easier than you think! Here’s how:

1. Narrow down your topics and do some keyword research

Don’t waste time on topics that aren’t relevant to your business. Instead, focus on a few core topics that align with your audience and goals. And when it comes to keyword research, don’t shy away from targeting competitive keywords. Your cornerstone content can rank high if it’s unique, well-researched, and satisfies search intent. Go for it!

2. Create an outline for your content

To ensure your piece covers everything thoroughly and in a logical order, use Jasper’s Blog Post Outline template. Just add your topic and desired tone of voice, and Jasper will provide relevant subtopics and ideas. Easy, right?

3. Do your research and start writing

Take the time to conduct interviews, surveys, and other research to make your cornerstone content invaluable. Then, use Jasper’s Long-Form Assistant to speed up the writing process. Enter a brief description, focus keyword, title, and intro, and let Jasper assist you in creating top-notch content. Edit as needed to capture your brand’s voice.

Keep adding content and tweaking until your masterpiece is complete. Then, publish, promote, and update it regularly. And don’t forget to create supporting content that links back to your cornerstone piece for even better results.

Ready to level up your content strategy? Try Jasper today and see the difference it makes in your first cornerstone piece! Get ready for more reach, traffic, rankings, and leads.