Google Search Generative Experience

Hey there, fellow SEOs and content marketers! Today, at the highly-anticipated Google I/O 2023 event, Google blew our minds by unveiling their revolutionary new Search Generative Experience (SGE) powered by AI. This is BIG news!

We’ve all been hearing whispers and speculation about generative AI, but now we finally have a sneak peek at what it means for Google search. Brace yourselves, because the future is here!

So, what’s the deal with Bard in the SERPs?

Well, picture this: a search engine results page (that’s right, the SERPs) flooded with relevant links to sites and sources. Sounds amazing, doesn’t it? This new interface will give users a more comprehensive and informative search experience. Say goodbye to outdated search results!

But of course, we’ve got some burning questions:

– Will this impact click-through rates? It’s a possibility, given the changing nature of search results. But fear not, Google knows the value of organic traffic and will continue to evolve how they send it our way.

– How does Bard choose which sources to include? Ah, the million-dollar question. Unfortunately, we don’t have all the answers just yet. It could go two ways: pulling in the existing top search results or prioritizing trusted sources based on Google’s content quality guidelines. So, get ready to level up your content game!

All in all, this is an exciting time for SEO and content marketing. The landscape is evolving, and we need to adapt. Quality content will be more important than ever, and we have to stay competitive in this brave new world.

Discover the Future of Keyword Research and SEO

Did you catch the latest update from Google? It’s called Bard, and it’s changing the game for keyword research. No longer are we limited to traditional keywords or question fragments. Bard allows for more natural and specific queries.

Just take a look at this example:

“What’s better for a family with kids under 3 and a dog, Bryce Canyon or Arches National Park?” This is a long-tail keyword that shows the power of Bard.

But what does this mean for the future of keyword research? Well, it’s not going away. Instead, it’s evolving to fit this new world of semantic search. And as marketers, it’s even more important to understand our customers’ needs and pain points. Knowing how they search for products like yours will ensure you’re creating the right content.

So, what can we expect for the future of SEO?

First, we’ll see a shift away from relying solely on blog content strategies. With more competition and limited spots on Google’s search results pages, it’s crucial to diversify your content across platforms like LinkedIn, Twitter, YouTube, and yes, even TikTok.

Another change we’ll see is the closing gap between SEO as a performance channel and SEO as a brand channel. Collaboration with social media, PR, and CRO teams will become increasingly important for success in the new SEO landscape.

Speaking of CRO, content conversion rate optimization is going to be a major focus. With reduced traffic from click-through rates, the traffic you do get needs to convert. SEOs and content marketers will start using CRO tactics to ensure their content performs and readers take action.

Hey there!

I truly believe that the rise of AI in search is going to push SEO to be even better than before.

With so many companies embracing AI and the increased competition in content and AI-powered search engine results pages, it’s understandable to feel a bit worried. But here’s the thing – it’s actually a fantastic opportunity for us all.

Instead of getting caught up in fear, let’s take a moment to reflect on what we’re putting out there, where we’re putting it, and how we can make it even more amazing.

After all, isn’t that what we’ve always wanted – to constantly improve and create better content?

Exciting times ahead, my friend! Let’s embrace the challenge and make SEO shine with the help of AI.