The Power of Content Refresh To Boost Traffic To Old Posts

Don’t let your content fade away – give it a refresh! Discover how updating your old content can give you more authority, attract new leads, and skyrocket your traffic.

From the moment you publish online content, it goes through different stages of growth. Eventually, the traffic starts to decline, and this is what we call content decay. It’s like the lifecycle of a piece of content.

But what exactly is content refreshing?

In simple terms, content refreshing means updating older content to keep your web traffic going strong.

Usually, there’s an initial spike in traffic right after publishing, but it levels out over time and starts to decline. The goal of content refreshing is to prevent that decline by revamping your old posts. This way, you can give your content a fresh start without constantly creating new stuff.

Now, you might be wondering why content refreshing is so important.

As a content creator, you know that traffic is crucial for success. Consistently creating new content is great, but it can be challenging and time-consuming. That’s where content refreshing comes in. It allows you to keep publishing content without starting from scratch every time.

In fact, back in 2011, Google introduced an algorithm update called “freshness.” This update impacted more than 35% of online content and its rankings on search engine results pages.

Before we dive into the details of content refreshing, let’s talk about why you should be doing it in the first place.

Stay ahead of the competition.

Sometimes, the decline in search traffic can be due to increased competition. It’s not necessarily more companies, but rather competitors who have upped their content game to match current trends. To stay ahead, you need to update your content and maintain your search traffic.

Improve performance.

There are technical aspects of your website that can affect your traffic. Common issues include slow page load times. By reviewing your website’s performance log, you can identify any technical difficulties that might be causing a drop in traffic.

Reach new audiences.

Content refresh can help you reach new audiences. In order to do that, make sure your content is easy to understand, with an eighth-grade reading level. If you’re worried about industry jargon, don’t worry! There are tools available to help you rewrite sentences and make them more accessible.

So, if you want to breathe new life into your old posts and drive more traffic, it’s time to start embracing content refreshing. Let’s boost your online presence and keep your content thriving!

Ready to Refresh Your Content? Here’s How!

Looking to give your content a boost? We’ve got you covered. The key is to find the right content to refresh – the kind that still has some traffic coming in but could use a little sprucing up. That way, you know it’s already relevant and engaging.

Once you’ve identified your chosen content, there are plenty of ways to refresh it and increase its traffic flow. It’s a straightforward process once you know what you’re working with.

Here’s a step-by-step guide to help you through your content refresh:

Step 1: Conduct a Content Audit

Take a close look at your current content and how it’s performing. This will give you a good idea of where your content stands. You can do this manually or with the help of an SEO tool that provides detailed metrics.

If you notice that the traffic for certain content has plateaued, add it to your list of content to be refreshed. Organizing your refresh efforts into batches will streamline the process.

Step 2: Identify Content Gaps

For each piece of older content you’ve marked for a refresh, consider what changes or additions could be made. Ask yourself important questions like:

• Is the research and references up-to-date?
• Are there opportunities for more targeted keywords?
• Can the title or headers be improved?
• Are there quotes from industry experts that can be included?
• Could more outbound links enhance the content?
• Should it be merged with related content?
• Can it be made evergreen?
• Are you using the right target keywords?
• Is the meta description optimized?

This is also a great time to identify topics from your existing content that can be transformed into fresh content. Keep those ideas for later when you’re ready to create new content.

Step 3: Update and Refresh

Now it’s time to update and refresh the content. The process will vary depending on the type of content you’re working with. Refer back to the answers from the previous step to determine what changes can be made and where.

Need Some Extra Help?

If you want to take your content refresh to the next level, we’ve got some tools that can supercharge your efforts.

First up, there’s Jasper’s Content Improver template. This tool helps you rewrite your content to make it more interesting, creative, and engaging.

Then we have SurferSEO’s SEO Audit Tool. This powerful tool assesses your content based on search engine ranking factors, helping you optimize your content for better traffic flow.

Jasper and SurferSEO work hand in hand to make content creation and refresh faster and easier than ever before. You’ll have high-quality content produced efficiently and your old content refreshed in no time.

So, are you ready to give your content a fresh new look? Let Jasper and SurferSEO help you make it happen!