How To Use Content Pillars In Your Social Media Marketing

Are you struggling to come up with content ideas for your social media strategy? Don’t worry, we’ve got you covered! In this guide, we’ll walk you through the entire process of creating content pillars, complete with examples from popular brands.

Let’s face it, constantly coming up with new content can be exhausting, especially if you’re running your business on your own. That’s where content pillars come in. They provide a solution to the never-ending question of “What do I create next?”

So what exactly are content pillars?

Think of them as comprehensive guides to a specific subject or theme, with many potential subtopics. They serve as a home base for your content and allow you to establish yourself as an authority in your field.

But why are content pillars so helpful for social media? Well, they provide you with a ready-made list of subtopics that you can cover in your social media posts. You can even re-purpose content multiple times to keep your feed consistent and engaging.

There are three main types of content pillars: How-To, Guide, and What-Is. How-To pillars provide step-by-step instructions, while Guide pillars offer a comprehensive overview of a subject. What-Is pillars allow you to showcase your expertise and explain complex topics in a way that resonates with your audience.

By incorporating content pillars into your social media strategy, you can easily plan and schedule your posts in advance. This helps maintain consistency and credibility, and keeps your audience engaged with content that revolves around a specific theme.

So how do you identify content pillars for your brand? It’s simpler than you might think. Once you determine your main pillars, you can easily generate new ideas and topics that relate back to those themes. Trust us, it’s a game-changer for your content strategy.

Stop struggling to come up with new content ideas. Start building your content pillars today and watch your social media strategy thrive!

Supercharge Your Social Media Marketing with Content Pillars (Includes Examples)

Want to take your social media marketing to the next level? Enter content pillars. Content pillars are a powerful strategy to organize and create engaging content for your audience. They help you establish your business goals, define your target audience, and outline your content calendar.

Here’s how to get started:

1. Set your business goals: Determine what you want your audience to know about your brand and what you want to be known for. Make a list of the major topics your business is involved in.

2. Define your target audience: Choose a topic that your target audience needs to understand. Consider their pain points and questions you can answer. Research your competitors’ pillar content for inspiration.

3. Outline your content pillar and subtopics: Decide on an overarching theme for your content pillar. Then, identify subtopics to expand on in later content. Use keyword research for planning and strategy.

4. Create your content calendar: The content pillar will be your comprehensive guide, so it will take time to create. Once it’s published, you can start creating additional content pieces that relate back to the main pillar. Plan ahead on your social content calendar to stay on track.

Examples of Successful Content Pillars:

– Christina Galbato’s Travel Guide: A mini travel guide on Instagram, which serves as a foundation for future posts expanding on recommended places to stay, eat, and visit.

– Writing Tip Thread by Alex Mathers: A collection of short and sweet tweets offering writing tips. This thread allows for easy continuation of the conversation with links to more detailed blog entries.

– Digital Photography School’s Ultimate Guide to Manual Focus: Using Twitter to promote a content pillar about using manual focus in photography. This pillar can inspire more in-depth blog posts.

– Badass Templates’ 25 Post Ideas: A visually appealing image on Pinterest showcasing 25 post ideas. Each idea can be developed into additional content pieces for more relevant information.

– Pixabay’s Content Mapping Flow Chart: A visual flowchart demonstrating how different subtopics come together to create a coherent pillar. Each subtopic offers a wealth of content to explore.

Ready to create your own content pillars? Let Jasper save you time by providing topic ideas, outlines, and even captions for your social media posts. With Jasper’s Boss Mode, you can generate long-form content at the snap of your fingers.

Don’t wait any longer. Sign up for Jasper today and unleash the power of content pillars in your social media marketing.