5 Best Practices For Writing Sales Emails

Master the art of writing effective sales emails with these 5 best practices and unlock the power of AI for even better results. Let’s dominate those sales goals together!

We’ve all experienced the disappointment of an unsuccessful sales email campaign. But fear not! In this post, we’ll show you how to avoid that sting and effortlessly guide potential customers towards a sale. We’ll share proven best practices, real-life sales email examples, and throw in some handy templates. Sound good to you?

What makes a sales email truly perfect?

Even if you’re an experienced sales professional, marketer, or copywriter, it’s always beneficial to revisit the best practices. So here are five tried-and-true methods for writing sales email copy that brings in the money.

1. Craft captivating subject lines

Your subject lines are the first impression, and they need to grab attention right away. Otherwise, your open rates will suffer. And if your ideal customers don’t open your emails, how can they take action on your offer?

So go ahead and experiment with subject lines that incorporate questions, address the reader directly with “you,” create a sense of urgency or scarcity, use descriptive or emotional words, or evoke a sense of curiosity.

Take Timberland’s subject line “Don’t mess with an icon” for example. It promotes their iconic yellow boots while using curiosity to pique the reader’s interest. It strikes the perfect balance between mystery and clarity.

But don’t stop there! Conduct A/B tests to determine the subject line types that work best for your audience. Pay attention not only to open rates but also to click-through rates, conversions, and response rates. If a certain subject line type gets many opens but consistently low click and conversion rates, it may be a sign that your email copy isn’t meeting the expectations set by the subject line. So optimize your approach based on the overall results your sales team is achieving through email.

2. Hook them with an attention-grabbing opening line

The opening line and intro of your sales email must immediately capture attention, spark curiosity, generate excitement, and highlight a pain point that your product or service can solve.

You only have a few seconds to make readers want to continue reading. Put yourself in their shoes and think about which opening lines would bore you to death and which would make you curious and engaged.

3. Personalize your approach

Sure, you could send out an impersonal email blast. But think about it: your goal is to convince each subscriber on your email list why they should choose your offer. To achieve maximum effectiveness, your emails need to feel personal, as if you’re speaking directly to each subscriber.

This means using the prospect’s name, using “you,” “your,” and “we” instead of referring to the audience as a whole. Furthermore, center your copy around what they care about, what they want, and what they need. Vimeo’s sales emails excel in this approach.

By using second-person pronouns throughout, Vimeo makes the value proposition personal. They help subscribers envision the benefits they’ll gain by upgrading from their current plan.

4. Make your call-to-action (CTA) crystal clear

The ultimate goal of a sales email is to generate sales and close deals. Therefore, your main CTA (e.g., “Shop now”) should not be buried within a sea of text, unclear about the action you want people to take, or competing with less important CTAs (e.g., “Read our latest blog post”).

Whether you’re asking for a call with a decision-maker or encouraging potential customers to buy now, make your call-to-action clear and mention the benefits of taking action. Additionally, visually emphasize your CTAs to attract attention. After all, they’re the reason you’re sending emails in the first place. Just remember to avoid coming across as too pushy or sales-y.

Bonus tip:

Follow up with reminders

A good sales email is usually part of an email sequence. There are many reasons why subscribers may not convert upon receiving your first email. Perhaps they needed to review their finances or do more research. They might not have even opened your initial email.

To account for this, send at least one or two reminders for time-sensitive offers and periodic emails for long-term offers. But what should these follow-up emails include? We’ve got you covered with a list of 15 sales follow-up email templates that you can customize and send within minutes.

Unlock the Power of Artificial Intelligence for Your Sales Emails!

Tired of spending hours crafting your sales emails? Say goodbye to the struggle and say hello to artificial intelligence (AI). Discover the two main benefits of using an AI email generator like Jasper.

1. Boost efficiency with AI

Imagine writing sales copy in record time. With AI, you just need to provide a brief description of what you want to write about, and let the AI do the heavy lifting. Say goodbye to countless hours of typing and say hello to more time for yourself.

2. Create effective copy with AI

Not a natural-born copywriter? Don’t worry! The best AI writing tools, like Jasper, have been trained on thousands of marketing pieces from around the internet. By studying human writing patterns, Jasper can help you write effective copy, even if you’re not a wordsmith. All you need is your sales message.

How to Write Mind-Blowing Sales Emails with Jasper

Ready to witness the magic of Jasper? Follow these simple methods to create compelling sales emails that drive results in under 15 minutes each.

First, try the versatile AIDA Framework Template. Simply provide a brief description, fill in your company or product name, and choose your desired tone. Jasper will take care of the rest, crafting engaging sales emails with ease.

Looking for catchy subject lines? Use the Email Subject Lines Template. Fill in the same info you used for the AIDA template, and let Jasper work his magic. You’ll be amazed by the options he comes up with.

These are just a couple of the many templates available to help you write effective sales emails. Whether you need a captivating cold email or a longer, more detailed message, Jasper has you covered.

With Jasper, writing sales emails has never been easier. Plus, you can use it directly in Gmail or other email clients thanks to Jasper Everywhere, the leading Chrome extension for email and more. Experience the efficiency and effectiveness of Jasper’s unique and engaging copy, backed by proven best practices. Get started and supercharge your sales emails today!