19 Pro Tips for Writing Content for Social Media

Forget about waiting for a team to assist you with writing social media content. You’ve already got Jasper by your side, ready to rock and roll on every platform.

Here are 19 social media writing tips, including some insider secrets on how Jasper can help you create content in no time.

Whether you’re a seasoned pro looking for fresh ideas or you’re ready to dive into a new platform, these tips will point you in the right direction. We’ve organized them into categories to make it easy for you.

Let’s get started!

1. Be selective with your social media platforms

Don’t overwhelm yourself by trying to be everywhere at once. Focus on a few platforms where your target audience hangs out. Once you’ve built a strong following, then you can expand to other platforms.

2. Keep your content short and simple

Show your audience that you respect their time. Each post should have one clear idea and goal.

3. Write at a sixth-grade reading level or lower

Make sure your message reaches as many people as possible. Use tools like Hemingway to check the readability of your content.

4. Make your posts easy to skim

Use headings, bullet points, emojis, images, or videos to highlight the key points of your post and grab attention.

5. Keep paragraphs short

Don’t be afraid to use one-liner paragraphs. Shorter content is easier for your audience to scan.

6. Always include a call to action (CTA)

Tell your audience what you want them to do next. A well-crafted CTA will guide them in the right direction.

7. Save time by batch creating content with Jasper

Did you know you can use AI to create a month’s worth of content all at once? Jasper can help you brainstorm and write content for any social media platform, so you can focus on creating, promoting, and engaging with your audience.

Okay, now let’s move on to the next set of tips which will guide you through the different stages of social media content creation.

Let’s spark some ideas!

8. Build a swipe file for inspiration

Create a collection of social posts, emails, or copies that inspire you. Use tools like Hypefury or Canva to find viral post ideas and templates.

9. Find video inspiration online

Don’t brainstorm video ideas alone. Look for inspiration on platforms like YouTube, Quora, Google Alerts, Google Trends, BuzzSumo, and more.

These tips work for any social media platform you’re using.

10. Tell a captivating story with your Instagram caption

When it comes to Instagram, visuals are key. So, if you’re going to write a caption, make it count! One effective way to do this is by capturing your readers’ attention with the story behind your photo.

Check out these inspiring examples:

– Nike’s post on the TSU Tigerbelles
– Bianca Rose Stephenson’s love story
– NASA’s post about stellar births
– Yes Theory’s behind-the-scenes reel
– Beverly Joubert’s giraffe mom and baby
– The intriguing product shots of innocent orange juice

Sometimes, coming up with a story or anecdote can be difficult. That’s why we’ve put together five storytelling frameworks to help you take your readers on a hero’s journey or engage them with a powerful metaphor.

11. Get more clicks on your headlines using psychology

Want to make your headlines irresistible? Jake Thomas, author of the Creator Hooks newsletter, suggests appealing to your viewers’ curiosity and keeping things clear rather than trying to be clever. For example, the Essential Tennis video “Stop Standing HERE in Doubles! (why you’re losing)” grabs attention by challenging common beliefs.

12. Break your YouTube script into three parts

When creating a YouTube script, Nolan Molt from Think Media breaks it down into three parts:

1. The hook: Craft a compelling hook that catches your audience’s attention. Every word counts!
2. The content: Use bullet points to summarize your key points and then freestyle your videos. Don’t be afraid to deviate from a scripted approach.
3. The call to action: At the end of each video, recommend another related video for your audience to watch. This can even improve your video’s ranking according to the YouTube algorithm.

13. Boost your YouTube success with effective video descriptions

Don’t underestimate the power of YouTube video descriptions. They can make or break your success on the platform. Here are some tips:

– Identify and use SEO keywords in your title, description, script, and subtitles.
– Place your most important keywords within the first 200 characters of your description.
– Avoid excessive tags as they play a minimal role in video discovery and go against YouTube’s spam policy.
– Include CTAs and links to your social networks and websites.
– Use formatting techniques like emojis, bullet points, and capital letters to make your description skimmable.

Looking for inspiration? Try Jasper AI’s Video Description template for automatically generating effective descriptions based on your video’s title and primary keyword. Also, analyze your YouTube analytics to gain insights into your viewers’ interests and generate ideas for future content.

14. Use your TikTok caption to create an intriguing plot twist

Take a tip from Rachel Pedersen, a TikTok influencer with 1.1 million followers. She suggests using your caption to set up a plot twist that keeps viewers engaged until the end of the video. For example, try a caption like “If ghosts aren’t real, then explain this.” This will pique curiosity and encourage viewers to watch until the big reveal.

15. Say goodbye to TikTok if it doesn’t make sense

Everyone is hopping on the TikTok bandwagon, but is it really for everyone? Probably not. Especially for us B2B marketers, it might not be the right move to add this new social media platform to our marketing mix just yet.

Heather Larson, a B2B SaaS social media marketer, emphasizes that the focus shouldn’t solely be on where successful social media content is posted, but rather on the type of content and how it’s created.

Not being on TikTok doesn’t mean you should ignore the market changes it has brought. It simply means you should meet your audience where they are and connect with them in a way that is currently effective.

– Share short-form videos like you would on TikTok on platforms where your audience is active.
– Be spontaneous and authentic in your content.
– Show, don’t just tell, your audience the value your product or service brings.

16. Grab your audience’s attention with irresistible Pinterest Pin descriptions

Just like with other platforms, SEO plays a vital role on Pinterest. Instead of pulling your hair out trying to figure out the perfect keywords, simply use your favorite keyword research tool and see what suggestions Google comes up with. Take note of the best keywords you find and incorporate them into your Pin descriptions to help Pinterest understand your content.

But wait, there’s more! Follow these tips to create Pin descriptions that hit the bullseye:

– Start with a captivating question to engage your audience.
– Use bullet points or numbered lists for easy scanning.
– Showcase the benefits of your product or service right in the description.
– Tell a captivating story that draws readers in.
– Don’t leave readers hanging! Add a clear call-to-action at the end of your description.

Content promotion

Finished creating your awesome content? Fantastic! But don’t stop there. It’s time to get people’s attention. Here’s how:

17. Supercharge your email subject lines with Jasper

Let Jasper in on the unique angle of your email and the tone of voice you usually go for. Whether you’re energetic, goofy, bubbly, serious, or anything in between. You can even channel your favorite internet celebrity, like the legendary Gary Vee.

Fill in the necessary details and let Jasper work its magic. With just a click, you’ll have a list of killer subject lines to choose from!

For example, we tried out a chocolate shop announcing its latest creations, and here’s what Jasper came up with:

🍫 New chocolate creations you HAVE to try
🍫 New Chocolate Alert!
Our latest chocolate creations 😍

18. Create interest with powerful copywriting frameworks

Stuck on how to write that killer newsletter promo about your brand new product? Don’t worry, Jasper is here to save the day. It can help you craft a compelling message using proven copywriting frameworks. Here are some you can try:

– AIDA: Grab Attention, Spark Interest, Create Desire, and Call for Action.
– PAS: Present a Problem, Agitate It, and Offer the Solution.
– BAB: Show the Before, Contrast with the After, and Bridge the gap.

Each of these frameworks is designed to convert more people. And guess what? They’ve been tested and proven successful for years. AIDA has been around since 1898!

19. Make your copy irresistibly appealing

Want to make your content even more compelling? Eddie Shleyner, a copywriting pro, suggests adding dimension by focusing on the benefits of the benefits. How do you do this? Keep asking yourself, “So what?” after describing a benefit. Repeat this three or four times to uncover a granular, captivating benefit statement that clearly distinguishes your product or service from the competition.

Pro tip: Let Jasper assist you in transforming your product’s features into benefits. Give its Feature to Benefit tool a whirl!

20. Dominate the hashtag game

Hashtags are a crucial part of your social media strategy, but choosing the right ones can be tough. Luckily, most social networks offer hashtag research tools within their platform.

For example, on Instagram, you can browse hashtags and see the number of posts in each one. This gives you an idea of their popularity. You can also check your Instagram Insights to see how many impressions you earned from hashtags.

So don’t let hashtags be a mystery. Dive in, do your research, and conquer the hashtag game!