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What Is ClickFunnels And What Does It Do?
“What Is ClickFunnels? How does ClickFunnels work? Does ClickFunnels work at all?”
These are just some questions we get a lot every time we introduce ClickFunnels to the uninitiated in our circles.
If you are wondering what exactly ClickFunnels is, know that you are not alone.
Lots of business owners, marketers, and consultants also come to us asking about ClickFunnels and whether or not it will help them generate more leads and grow their business.
Big-time online marketing gurus like Sam Ovens and many others are constantly pushing business owners to use ‘sales funnels.’
But why?
In this article, we will walk you through the ClickFunnels platform. And we will introduce you to some top ClickFunnels features and some ClickFunnels benefits you can get.
This article is particularly helpful for you if you want to sell, market, and deliver products and services or collect leads online.
Ready to try ClickFunnels? Click here to sign up for ClickFunnels 14-day FREE TRIAL.
If you are a visual person, you can watch the video below specifically to answer the question: “What is ClickFunnels?” Otherwise, you can read on.
What Is ClickFunnels?
ClickFunnels is a sales funnel contractor created to help businesses automate their sale procedure from start to finish. It gives you the power to manage every phase of the purchasing journey.
With ClickFunnels, you can create regular sites, landing pages, opt-in pages, capture pages, membership websites, and webinars, among other things. And it makes it simple for anyone of any tech skill level to produce sales funnels with a variety of pre-designed, highly adjustable funnels offered.
Frequently business owners and organisations use ClickFunnels to sell and promote services or products online. Others use it to supercharge their lead generation campaigns for their services.
Part of the factor ClickFunnels became so popular in this online marketing boom is that it provides an all-in-one marketing service.
Conventional online funnels– more often than not– need you to have a separate:
Content management system (ex. WordPress, Joomla).
Web host (ex. SiteGround, Bluehost).
Page Builder (ex. Elementor, Beaver).
The e-mail autoresponder (ex. MailChimp, Aweber, GetResponse).
Order form.
Shopping cart.
Web analytics.
Other marketing tools.
ClickFunnels is whatever these tools are, so you can develop marketing and sales funnels from the ground up in a unified control panel.
Digital online marketer and entrepreneur Russel Brunson co-founded ClickFunnels in 2014. Brunson self-funded this SaaS company in its early days prior to attracting several investors.
And in 2017, Forbes approximated ClickFunnels’ value at $360 million.
What Is ClickFunnels’ Sales Funnel?
A sales funnel is a sequence of steps that guides a prospective client through a sale.
A sales funnel is understood for so many other terms such as marketing funnel, purchase/purchasing funnel, earnings funnel, customer acquisition funnel, and sales process.
It might have numerous names, they all have the very same stages: top of the funnel, middle of the funnel, and bottom of the funnel.
But what makes sales funnels on ClickFunnels various from the conventional online sales funnels?
Standard online funnels will take your consumers through various pages and posts and need them to take several actions prior to lastly arriving at the most essential checkout page. It’s confusing and lowers the opportunities for conversion.
By contrast, you can develop sales funnels on ClickFunnels that has one page, one offer, and one opportunity to act.
Does ClickFunnels Work?
If you are wondering: ” Does ClickFunnels work?” Well, ClickFunnels would not have actually become a $360 million business if it didn’t work for its users.
ClickFunnels permits you to incorporate all major sales and marketing components to come up with a functional and effective sales funnel. Instead of having different platforms for your CMS, web hosting, landing page, autoresponders, and more, ClickFunnels can handle all these for you.
Read my full ClickFunnels review here.
Like any other sales funnel, ClickFunnels’ sale funnels follow the classic marketing funnel to move the target audience to the different stages of the funnel, namely: Awareness, Interest, Decision, and Action.
How Does ClickFunnels Work?
So, how does ClickFunnels work?
It’s pretty simple.
Say, you have a product and services to sell or promote. It could be a book, course, software application, training, consulting, webinar, or anything.
The first step is to create a landing page for that services or products. This landing page could be the opt-in type to record the e-mail addresses of your prospects.
When you have developed a good landing page, you require a sales page selling your service or product. It’s essential that you know the discomfort points of your potential customers so it would become easier to position your product or service as a solution.
There are actually lots of tested reliable ways to create a sales page, so make certain to research study those. If you don’t wish to handle this concern, seek the aid of a sales or direct response copywriter to craft an engaging copy for your product and services.
Having a great sales copy is essential to increasing your conversion rate. If your potential customers decide to buy your item, they will be led to an order sign-up form.
After that, you have the alternative to offer an upsell to your buyer. This will net you a bigger return.
As soon as the sale has been made, you can then provide your product or service to your client.
All these actions happen on one platform only. This is one of the primary advantages of using ClickFunnels.
If you wish to see sample funnels, we’ve offered some funnel design templates we use in our service to help customers grow.
ClickFunnels Features
ClickFunnels is overflowing with features. There are actually numerous of them. Have a look at some top ClickFunnels features.
1. Prebuilt Sales Funnel Templates
ClickFunnels will do the heavy lifting for your business with its library of marketing and sales funnel design templates. Whether you require a funnel for an item launch or a subscription site, you get access to a shit-ton of proven and tested sales funnels..
The funnel templates are categorized under lead capture funnels, sales page funnels, event funnels, and subscription funnels. Some popular funnel design templates consist of sales letter funnel, item launch funnel, 2-step tripwire funnel, invisible funnel, homepage, capture page funnel, lead magnet funnel, bridge funnel, study funnel, and more.
All funnel design templates include pre-designed landing page design templates– both totally free and paid– that you can tweak to satisfy your requirements.
2. Drag and Drop Editor.
If you want a special landing page, ClickFunnels allows you to develop one or more for your service using its funnel editor.
No coding skills required. About 40 complimentary templates are offered to customize. Even if you make a landing page from scratch, ClickFunnels boasts a drag-and-drop editor to make page building a lot simpler for you.
3. Share Funnel.
The Share Funnel feature enables you to produce and share a link to your funnel. Why is this even pertinent?
Some users sign up with the ClickFunnels affiliate program to earn some extra cash while offering or promoting a product and services. Others utilize ClickFunnels to develop and share landing pages with clients. With share funnel URLs, you can get a handsome 40% commission if the visitor joins ClickFunnels utilizing your link.
If you want to be like them, the Share Funnel feature is a lucrative method to produce more passive income.
Want to know more methods to make with ClickFunnels? Have a look at this post on how to make money monthly on auto-pilot with ClickFunnels.
4. A/B Testing.
After creating a landing page for a service or product, you want to evaluate numerous variations of its components.
ClickFunnels allows you to divide test several sets of your funnel, so you would get an idea which element performs better.
Why is split testing crucial? The short answer is conversion optimization. Split screening avoids you from squandering your time and advertisement budget plan on poor performing elements or a landing page in general.
5. Payment Gateways.
ClickFunnels allows you to accept payments at the end of your funnel without sending your purchasers to a third party. It supports various payment system combinations with PayPal, Stripe, Apple Pay, Android Pay, and more, in addition to affiliate programs like ClickBank and JV Zoo.
6. SSL Certification.
The majority of ClickFunnels websites and pages deal with payments and sensitive qualifications. This is why ClickFunnels has actually made security its top concern ever since.
ClickFunnels makes certain all websites or pages developed through it are secured to keep both purchasers and sellers safe from phishing, determine theft, and other destructive attacks.
The simplest method to inform if a website is safe is through the SSL certificate (URLs that start with HTTPS). All ClickFunnels sites and pages have SSL certificates.
7. Email Automation.
ClickFunnels has its own autoresponder, however, it likewise supports third-party e-mail companies for good step. This makes ClickFunnels the best list building and e-mail marketing tool. It supports MailChimp, Zapier, Drip, ConvertKit, Aweber, and more.
8. Tracking.
ClickFunnels, naturally, includes its own analytics tool to track your funnel’s performance, consisting of click-throughs, conversion, opt-ins, and visitors, to name a few. It also shows you a summary of your audience’s activity right on your control panel. With the help of other tools, ClickFunnels makes it so simple to locate sources and handle users.
9. Numerous Domains.
Several domains and sub-domains can be connected with ClickFunnels. You can utilize numerous ClickFunnels includes taking advantage of multiple domains. Whether you want to run a sales deal or host a webinar right off your website, without spending a single cent on premium plugins or themes, that’s possible with ClickFunnels.
10. Actionetics and Backpack Tool.
Although available just in ClickFunnels’ more pricey plan, Actionetics and the Backpack tool are two extraordinary functions of the software.
Actionetics is a marketing automation software application that keeps an eye on the data of your leads as they get here in your sales funnel. If you are not new to sales and marketing, you definitely understand how vital knowing your audience, their behavior, and their needs are. As a result, Actionetics can assist you better tailor and market your products to your prospects.
Meanwhile, the Backpack tool assists you to produce your own affiliate program. Whether it is a service or product you are offering, this is rather a nifty tool to propel your organization forward.
ClickFunnels Benefits.
Whether you are a tech-savvy user or not, ClickFunnels uses a shitload of benefits and advantages that you can take advantage of.
Here are some common ClickFunnels benefits that users rave about:.
Easy to Use.
Good user experience takes precedence with ClickFunnels, so that discusses why it’s facilitated to utilize. Regardless of the skill level of a user, you can take delight in ClickFunnels’ easy to use interface.
App Integrations.
ClickFunnels does not have whatever you need, but you can absolutely integrate other tools needed to make your entire sales funnel work. With ClickFunnels, app integrations of email autoresponders, payment entrances, web analytics, and so on are a breeze in just a couple of clicks.
Saves Time and Money.
Reliable landing pages require good style and compelling copy, however, they typically come at the expenditure of your time, money, and effort. With all the pre-built sales funnels, landing page templates, and integrations readily available, ClickFunnels enables you to cut down on your essential resources.
Establishing funnel pages can be done quickly with ClickFunnels in addition to a total funnel workflow. Proven and checked templates are also available after choosing a sales funnel.
One-Stop Solution.
ClickFunnels is a one-stop solution to your sales and marketing needs. If you do not mean to keep the site of a product or service permanently, it’s not clever to spend your budget on domain names, Webhosting, email autoresponders, and others.
In this case, ClickFunnels is the best option because it has everything you require to set up a website or landing page without really having to spend 3 or 5 years’ worth of hosting service and domain name registration.
ClickFunnels Vs. Infusionsoft.
ClickFunnels does have plenty of direct rivals. The most popular that goes head to head with ClickFunnels is Infusionsoft.
Infusionsoft is geared towards big enterprise business provided its rates prepare to range between $199 and $999. ClickFunnels is more SME-friendly.
While some Infusionsoft users talk big on its capability to create extremely advanced funnels, ClickFunnels can actually do the same thing, minus the complex processes.
Other than that, Infusionsoft is not for the faint of heart or anyone who does not want to handle the intricacies of developing a sales funnel.
ClickFunnels Pricing
There are only two ClickFunnels pricing options — Startup at $97 a month and Enterprise at $297 a month.
If you are only starting out, the Startup plan is already a good starting point. The Enterprise plan, on the other hand, has all the bells and whistles of ClickFunnels such as the Backpack tool and Actionetics.
Check out the difference between the Startup and Enterprise plans here.
You can try ClickFunnels 14-day FREE TRIAL here.
Conclusion
That’s all for this quick ClickFunnels walkthrough. We hope we answered the questions you may have had like: “What is ClickFunnels?” and “How does ClickFunnels work.”
If you are wondering if ClickFunnels is worth it, I will honest here — YES! It’s worth the education, let alone use it to grow your business online.
Do you still have questions about ClickFunnels? Let us know in the comments. We’ll be happy to assist you!
Ready to grow your business online?
ClickFunnels 14-day FREE TRIAL here.
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