Email Marketing

What Does GetResponse Do?

Published on January 17, 2021

What Does GetResponse Do? You want to understand the notion of email marketing for one to understand how GetResponse works. So what’s email marketing?

Email marketing is a branch of direct marketing where you use email to reach individuals and commercialize your products or services. The emails you send target prospective or current clients. These emails are sent as a broadcast instead of singly because of a huge customer base.

At this time, you will look up email marketing platforms to make your work easier. GetResponse doesn’t fall short of your expectations as a marketer who needs to reach its customers. Your GetResponse marketing list lets you establish and distinguish several categories of your clients and categorizes them to partners, prospects, and present customers.

GetResponse gives you a 99.5% assurance of delivering your messages. This sets you up for success by establishing responsive and profitable relationships with your contacts. However, there is more to GetResponse than just email marketing.

Its principal end goal isn’t just to help you deliver your classified email but also uses various management tools to maximize your ROI by generating prospects and enhancing customer experience which will be reflected by the growth of sales.

How Will GetResponse Improve Your Business?

Let’s consider the services of GetResponse in the Shape of a funnel. GetResponse offers a process that begins with generating traffic and leads ending in sales and client relationships. Other main features, such as email marketing and stores, improve the customer experience and convince them to turn to sales or leads.

1. Traffic and Leads Generation

GetResponse is a platform that is equipped with tools to help generate leads and traffic. The platform features to target advertisements on major social media networks such as Facebook, Twitter, and Instagram. Setting up social media on GetResponse is a really easy procedure.

a. Define

This is a starting point for generating traffic and finding an audience with similar interests.

b. Limit

You need to set up your advertising budget and the length you want the ad to run.

c. Design

Your ad needs to have three aspects; a message, an image or movie, and a call to action. GetResponse lets you design your advertisements on their app no matter your layout background. Creating ads is simple. If you discover this challenge, there are numerous templates to learn from.

d. Submit

Once you’re satisfied with the composition of your ad, you need to submit it.

e. Track

The statistics of your ad’s performance will also be available for GetResponse. You will be able to learn about your advertisement, your target market, and this can help you to improve over time. What’s more, you can share your Facebook ads on Instagram and vice versa.

2. Landing Pages

GetResponse offers an assortment of options for your landing pages. Your choice on a landing page depends on the nature of your business. You may select either a sales page, opt-in, download page or promo page. The templates provided are highly reactive, and it’ll take you a maximum of half an hour to personalize them.

GetResponse avails over five million Shutterstock images and an inbuilt image editor to assist you create a captivating landing page. The templates allow you to edit with a simple drag and drop action.

You have the chance to customize your landing page to accommodate both mobile and desktop devices. Compatibility with mobile devices is essential as most of your clients use mobile devices more than desktops.

GetResponse also enables you to set up a sense of urgency among your customers.

Furthermore, GetResponse grants you free access to its subdomains. It is also possible to integrate other significant platforms of your landing pages like Facebook or Instagram to let your customer know more about your service or product.

3. Email Campaign

Email marketing existed before the internet thus making it the earliest online marketing strategy. What’s more, just about all platforms you set up or sign up for are linked to email marketing.

GetResponse helps you to research information that can enable you to categorize your customers. This can help you to create dynamic content that targets a client’s preferences and needs. The dynamic content you create and send out could include images, wording a call to action. With time, the clients on your email list will find value in your articles, and this could either turn into a lead, a subscription, or a sale.

GetResponse also includes an ideal timing delivery for your emails. It is a system that helps discern the ideal moment to communicate with your contacts. You should note that every customer is unique concerning the perfect time to reach out. By way of example, GetResponse research has noticed that 9:00 am, 12:00 PM, and in the evening are some of the best times to send out emails as to when most people log on.

4. E-commerce

At this point, you are working on the sales part of your web business on GetResponse.

You may have an online shop outside GetResponse, by way of example, on a platform like Shopify. You can integrate this store with GetResponse. You’ll be able to promote your company via both email lists and landing pages that you create on GetResponse.

But with GetResponse, the demand for these other platforms is decreased. Now you can deal with all of your business on a single platform and enjoy extras such as lead generation, email marketing, and revenue.

The landing pages you create on GetResponse also support various payment methods that cover a wide range of users. Your clients will have the ability to pay through PayPal, Square, BlueSnap, Stripe, and PayU.

You also get the opportunity to construct a sales funnel that will guide your customers to subscribe, generate a lead or play a purchase. GetResponse has funnel templates ready and easily customizable. Moreover, you can follow up on leads that never matured such as abandoned carts. You will convince these customers by following up on inquiries, or you might tailor offers for particular customers.

5. Automation

Automation pops up a lot in your business activities on GetResponse. A fantastic example is queries on abandoned carts or buys follow-ups. GetResponse lets you compose customized messages which you can automate.

Automation is also present in email advertising. With the support of analytics, you can run promotions using automation. It will help maintain your workflow even if you are away — for example, welcome messages on landing pages or notifications to customers.

You’re in total control of your email marketing from communicating, layout, workflow, and even client segmentation. GetResponse is here to accelerate the process and minimize the cost you would require to establish your workflow from scratch.

In 2018, Litmus conducted a study on email marketing and its rate of return on investment. They came up with a ratio of 38:1. This simply means that each $1 you spend in email advertising bears a return of $38. That’s the reason 18% of marketers in every industry use email marketing. This form of marketing has over the past few years registered the maximum return on investment (ROI). To have the ability to reap this ROI, GetResponse has put in place tools to create traffic and leads, produce appealing and effective landing pages, email marketing campaigns, webinars, manage e-commerce and automate the majority of these functions.