Discover the Secrets to Effective Viral Video Marketing!

Picture this: You come across a video that you find hilarious or heartwarming, and you can’t resist sharing it with your friends. But here’s the catch – you have no intention of buying anything from the company behind the video.

Sound familiar? It happens more often than you might think.

Take the example of Android’s viral video called “Friends Forever”. It became a worldwide sensation with 6.4 million shares on social media and websites. But here’s the interesting part: people shared it not because they were Android fans, but because it showcased adorable animal friendships.

The takeaway? Going viral isn’t the ultimate goal of video marketing.

That’s why we’re here to reveal 10 viral video marketing tactics that actually work in selling your products and services. We want to help you achieve success beyond just getting views and shares.

But before we dive in, let’s quickly clarify something. There are two types of viral video marketing:

Branding viral videos: These are created to boost a company’s image and reputation, like Android’s “Friends Forever” video. However, they don’t always lead to sales.

Selling viral videos: These videos are specifically designed to drive sales and bring in customers.

While big companies like Android can afford to invest in branding videos, what about small businesses like yours? How can you generate sales with your viral video marketing efforts?

That’s precisely why we’re here. We’re going to share tactics that actually work, even for businesses like yours. Our aim is to help you attract new customers and grow your business.

Get ready for 10 viral video marketing tactics that actually work! We’ve got you covered with the best strategies to make your videos go viral and get more eyeballs on them.

First, we’ll show you 5 tactics that will help you create a video script that people can’t resist sharing. From telling an adorable story that features your product to using humor that actually sells your product, we’ve got tips that will make your videos stand out.

Then, we’ll reveal 5 hacks that will help you get more views on your videos. By creating an irresistible storyl-ine that demonstrates how great your product is and launching a challenge that gets people to buy your product, you’ll see amazing results.

Let’s dive in and discover the secrets to viral video marketing success!

1: Tell an Adorable Story – that Actually Uses Your Product

Learn how to create an adorable story that features your product and watch your video go viral. We’ll give you examples and tips to make it happen.

2: Tell a Funny Story – That Actually Sells Your Product

Humor is the key to viral videos. Discover how to use funny stories that actually sell your product. We’ll show you real-life examples of successful campaigns.

3: Create an Irresistible Storyline – That Actually Demonstrates How Great Your Product is

Curiosity is the secret to an irresistible video. Find out how to create a storyline that captures people’s attention and showcases your product’s greatness. We’ll share inspiring examples.

4: Launch a Challenge – That Actually Gets People to Buy Your Product

Join the viral challenge trend and boost your sales. We’ll show you how to create a video challenge that actually gets people buying your product. Take a look at successful challenge campaigns.

5: Create a Captivating Video: Shed Light on a Major Issue While Entertaining Your Audience

Do you want your marketing videos to go viral? The key is to make them entertaining and address a significant problem that your customers are facing. Take a page out of Dollar Shave Club’s book – their hilarious video, “Our Blades Are F*ing Great,” garnered 12,000 new orders within 48 hours and has now been viewed 28 million times. Find out how entertaining videos with a purpose can capture the attention of your target audience without having to spend a dime on advertising.

6: Harness the Power of Viral Videos: Boost Sales Even Without Creating Your Own

You don’t need to be a video production expert to tap into the benefits of viral video marketing. In fact, you can take advantage of existing viral videos to drive sales for your product or service. Learn from Russell Brunson’s experience, where he negotiated a product link on a popular video and still receives hundreds of clicks every month, even after five years. Discover how this clever tactic can work wonders for your business, all without the need for your own video content.

7: Get Your Viewers to Share Your Video Naturally – No Pay Required

Introducing the ‘viral content upgrade’ or as we call it, the ‘sharegate.’ This innovative technique allows you to engage your viewers by pausing the video and asking them to share it on social media before continuing to watch. Alternatively, you can offer a free download or lead them to a higher-value video in a sequence. With the sharegate, your viewers become active participants in spreading your video’s reach, turning them into valuable ambassadors for your content.

8: Unlock Viral Traffic: Promote Your Videos Without Spending a Dime

YouTube sensation Cathy Yoder has cracked the code to success without paid advertising. By mastering video SEO, her videos dominate the top search results, garnering millions of views. Discover the top five video SEO tips that will help you generate organic traffic and make money without relying on costly promotions. From keyword optimization to engaging thumbnails and consistent uploads, these strategies will set you up for viral success on YouTube.

9: Increase Clicks to Your Videos: Maximize Engagement with Video Thumbnails

Get ready for the latest game-changing trend in 2023 – video thumbnails. Gone are the days of static images; now, viewers rely on video previews to decide whether to watch a video. TubeBuddy’s research shows that 71% of viewers are influenced by video previews rather than titles. Stay ahead of the competition by incorporating captivating video thumbnails into your content strategy. Learn how this new feature can amplify your YouTube presence and boost clicks to your videos.

10: How to Get People Hooked on Your Videos – No Content Changes Needed!

If your audience isn’t sticking around until the end of your video, it won’t go viral. Why? Simply put, it means they’re not interested enough to keep watching. And if they’re not interested, they’re less likely to share it with others. Plus, YouTube favors videos with longer viewing times.

But here’s the thing: you can increase engagement without changing your video’s content. It all comes down to captions and chapters.

Captioning your videos is a game-changer. Not everyone can listen to a video at all times, whether they’re on the train, at work, or in the bathroom. So having captions is crucial for keeping as many people as possible engaged.

And don’t forget about chapters! They help viewers navigate to specific sections, keeping them interested and invested in your video.

Now, you might be wondering about captions and chapters for videos on your own website. That’s where Voomly comes in. With Voomly, you can easily add captions and chapters to your hosted videos. Just click on the ‘Subtitles’ item in the menu, and you’ll be able to generate or upload your own captions. Then, in the ‘Interactions’ tab, you can drag and drop chapters to enhance the viewer experience.

Ready to give it a try? Start your 14-day free trial of Voomly Cloud today!

Final Thoughts: Do Viral Videos Sell Your Products or Services?

You’ve seen businesses achieve extraordinary revenue growth with a single viral video. But does that mean you need a viral video too?

Consider these 5 key benefits of creating videos:

Higher Engagement: Videos capture attention better than text or images, leading to increased viewer engagement.

Enhanced Information Retention: The combination of visuals and sound in videos makes it easier for viewers to remember and understand the information presented.

Emotional Connection: Videos allow for storytelling and emotional appeal, helping to forge stronger connections between the audience and your brand.

Improved SEO: Video content can boost search engine rankings and drive organic traffic to your website or video platforms.

Versatility and Shareability: Videos can be shared across multiple platforms and formats, expanding their reach and potential for virality.

This last point is what we’ve discussed today. While written content can go viral, videos have that extra touch of virality because they’re easy to watch and highly effective.

We hope these 10 viral video marketing tactics provide you with endless inspiration to sell your products and services online!