Why UX Copywriting Matters & How to Get It Right

As a marketer, understanding user experience (UX) and UX copywriting is essential. Let’s explore what you need to know, including best practices and examples, to improve your skills in this area.

Think about all the user experiences you encounter every day, especially the digital ones. They all have an impact on your decisions, whether you realize it or not. As a user, you probably only notice UX when something goes wrong or exceptionally well. But as a marketer, paying attention to and understanding UX is crucial. So, why does it matter?

We’ll get into the details shortly, discussing ways to enhance your UX writing. But first, let’s clarify what user experience is and what UX copywriting entails.

What is user experience (UX)?

User experience involves a person’s interaction with a product, service, or brand. It applies to both physical and digital experiences and includes factors such as how users engage, why they choose to do so, and the overall smoothness and satisfaction of the experience.

Let’s take your company website as an example. When users visit, what are they looking for? And more importantly, do they find it easy or enjoyable to find what they need? Providing a good user experience builds relationships and drives conversions, while bad UX can have the opposite effect.

Now, let’s dive into the importance of UX copywriting.

What is UX copywriting and why does it matter?

As the name suggests, UX copywriting focuses on improving user experience through effective writing. Its goal is to guide users towards a specific objective and use language to remove any obstacles or friction along the way.

UX copywriting contributes to a consistent brand voice, aligns with content strategy, and can even impact sales. However, its primary purpose is to efficiently guide users to their destination. This is evident in various forms of microcopy, such as page headers, buttons, onboarding instructions, and error messages, that direct users towards their goals.

When UX copywriting is done well, users are more likely to have meaningful interactions with your brand, make purchases, and refer others to your business. Good UX, combined with a great product or service, puts users in a positive mindset to take action.

UX writing vs. copywriting:

Although UX writing and copywriting share similarities, it is important to distinguish between the two. Both use words to lead users towards a goal, but their approaches differ.

Copywriting aims to persuade or sell, providing potential customers with information that builds their trust and motivation to take action.

On the other hand, UX writing focuses on making the user journey as easy and enjoyable as possible. It’s like clearing a path for travelers and providing signposts to guide them smoothly to their destination. While UX writing and copywriting work hand in hand, they serve different purposes.

These distinctions are also reflected in the professionals who work in these fields. Copywriters collaborate with marketers and branding teams, while UX writers work closely with UX designers, developers, and product teams during the design process.

Now that we have a clear understanding of UX writing, let’s explore how you can enhance the digital experiences you create for your audience.

Discover the secrets to creating user-friendly copy that will captivate your audience!

1. Connect with each individual:

Get inside your audience’s head to understand their needs and desires. Speak directly to them, addressing their frustrations and offering solutions. Just like Growth Tools and their personalized approach!

2. Clarity is key:

Guide your users effortlessly by using clear and consistent messaging. Take a cue from HubSpot’s CTA button, offering two straightforward options. No matter where your visitors are on your site, they’ll always know what to do next.

3. Harness the power of positivity:

Instead of dwelling on negatives, focus on the possibilities. Canva knows that not everyone is a designer, but they highlight what you can achieve with their features. Empower your users and watch them convert!

4. Activate with action words:

Prompt action with action words! CoSchedule nailed this on their landing page, using verbs like “take,” “download,” and “get.” Lead your readers closer to the desired action step by step.

5. Let Jasper lead the way:

Need inspiration? Jasper’s copywriting templates have got you covered. Simplify complex ideas with the Explain It To a Child template. Or use the AIDA template to grab attention, generate interest, and prompt action. Sign up for Jasper now and start creating amazing UX copy in just minutes!

Don’t miss out on the opportunity to create a seamless user experience. Upgrade your copywriting skills today with these tried and true techniques!