Trainings
The Ultimate Marketer’s Blueprint To Funnel Hacking
If you’re a marketer who’s growing your service by developing landing pages and sales funnels in your niche, you’ll concur that being able to ‘funnel hacking’ is a vital skill.
Wait. Did I hear you ask … what ‘Funnel Hacking’ means?
What is Funnel Hacking– Definition
Funnel Hacking [verb]–” to funnel hack”
The procedure of tactically investigating the sales and marketing procedure of your rivals, which you can utilize to model and test within your own sales & marketing processes.
E.g. “I simply funnel hacked that guys website yesterday and he had 2 up-sells!” or “Man that landing page is sweet! I’m just going to quickly funnel hack it in Clickfunnels.”.
Why Should You Know How To Funnel Hack?
Funnel hacking is among the easiest and most important ways to grow your service. Being able to go deep into your competitor’s sales funnel and reverse-engineer what they’re up to, you can start to test their techniques within your really own service. In an online service, this can be anything from split checking their landing pages, price points, e-mail series and even retargeting advertisements.
Its typical knowledge that split screening numerous aspects of your sales funnel can yield excellent outcomes, however screening blindly is a sluggish and sloppy process, concurred?
By making the most of the culture of ‘funnel hacking’ and entering into the thick of your rival’s processes, you can truly see how successful they have been, and start to see similar outcomes within your own organization. While this won’t take place instantly, you’ll start to see trends in what’s working and what’s not a lot faster than testing floating concepts from scratch.
So Where Do I Start With Funnel Hacking?
While there’s no right or wrong way to begin to funnel hack your method to more revenues, I believed I ‘d set out a simple road map for you to follow which will enable you to actually take advantage of funnel hacking.
Make A List of Competitors.
The really first thing you’ll require to do is make a list of all of your rivals that you have in your market. These people are your immediate and not so instant rivals which take a portion of the marketplace you’re fighting for.
The reason that I consist of direct and indirect competitors, is they will both have concepts that are working in your market in some way, shape or type. So we’re not going to begin marking down anybody from the mix right now.
Screenshot Everything.
Given that we’re starting from the start, you won’t have the ability to see much on the outside of your rival’s site. It’s merely a shell for all the juicy, money producing systems which are happening within.
BUT that does not imply it’s ineffective.
The initial step you need to take is getting a screenshotting tool that will enable you to quickly screenshot site pages (full pages from top to bottom) so you can begin conserving them to your computer system. My tool of choice is called Awesome Screenshot which is a Google Chrome extension, nevertheless, I likewise use Greenshot which is a program that you set up and has some fantastic screenshotting settings you can customize to your preference.
Either of those tools will suffice.
Develop a ‘New Folder’ called’ [Competitor Name] 1′ and begin taking complete page screenshots of the pages that you check out and place them into the folder you’ve produced for that site.
Make certain to either create sub-folders or rename the images so you understand which pages they’re showing from the start otherwise it’s extremely simple for it to get untidy and lose track of what’s going on. What I typically do is set up folders along the lines of:
Rival Research Folder Structure.
Front End Funnel Landing Pages.
Backend Funnel Landing Pages.
Advertisement Creatives.
Retargeting Ad Creative.
Facebook.
Google.
Other.
It chops and changes from case to case, but essentially it’s a nice method to organize what I’m checking out.
Start Building Your ‘Funnel Hacking Bible’.
Now that you’ve taken the screenshots of the homepage of your competitors, it’s time to do some quick evaluations.
This is what I like to call my ‘ Funnel Hacking Bible’.
It’s the notepad/document where I assemble all of my ideas, methods, and notes that I want to carry out into my existing funnel.
Open a Word Document or Notepad and start taking down some of the key homepage/first page trends your seeing.
A few of which may consist of:
What kind of copywriting are they using in their headlines?
What colors are they using where?
Are buttons located above the fold or listed below the fold?
Do they have videos utilized or just text?
Are they listing advantages or features?
Do they include social evidence?
Is there any turn up during exit intent?
Is the header area of the site repaired?
Exists a complete register kind or an opt-in kind?
Are steps taken 1 or 2 steps?
Are prices pointed out for their items (if so, what are their rate points?).
How many words exist on the homepage? (Short vs. Long).
And the list goes on … As you have multiple websites open which are within the same industry, you’ll begin to see the trends in their marketing and be able to contrast what you are doing vs. what you’re not doing. Contrast what Competitor A is doing vs. what Competitor B is not doing.
Each of these trends need to be included into your Funnel Hacking Bible (FHB) and be noted on accordingly.
Strip Away The Technology & Tracking.
Now that you have shown up to the very first page and can see what’s going on (visually anyway …), you’re probably only seeing about 20-30% of the picture. Running a sales funnel has various stages, however, normally they include:.
Driving Traffic.
Transforming That Traffic.
Within both of these stages, online marketers use tools and resources to end up being as effective and rewarding as possible. So what we wish to see, is which tools are they using in their service that we can likewise use to see if they help make us profitable?
To find this, you’ll require to download two more terrific Google Chrome addons.
The first is called ‘Ghostery’, this addon sees the “undetectable” web, discovering trackers, web bugs, pixels and beacons put on web pages by Facebook, Google and thousands of other companies which collect info about your web activity.
While this app is mostly designed to remain concealed from trackers, it’s likewise an excellent tool to highlight to marketers which trackers and programs are being used on by competing services.
The second Google Chrome addon is called ‘BuiltWith Technology Profiler’ which enables you to … well, see what a website is BuiltWith within a simple click of an icon.
Now that you’ve set up both of these tools into your web browser, reload your selection of competitor’s sites and you’ll have the ability to see all of the tools and tracking which is happening for each visitor who hits their site. Pretty scary how much is being tracked without you understanding right?
This will start to answer some of your traffic and conversion concerns like:.
Are they using remarketing?
Are they using Google, Facebook or other platforms?
Are they using any conversion tracking software application?
Which plugins are they utilizing?
And again … the list goes on. Some sites have 5-10 trackers, others I’ve seen might have 40+ scripts running in the background of their sites.
All of this ought to go straight into your FHB as you begin to build a web of info for your competitors.
Advanced Competitive Intelligence Tools.
Above we covered a number of crucial add-ons which highlight the technology that is being utilized on your rival’s websites, however what about really learning how your competitors are acquiring the traffic in your niche. We wish to have the ability to know particularly, which sources will truly lead us to the golden nuggets in our marketing ventures.
To discover these genuine game-changers we’re going to require to move beyond plugins into some competitive intelligence tools.
These tools reveal what’s occurring today in the market:
AdBeat or WhatRunsWhere: These tools quickly reveal the methods of online marketers in your industry. You can see anything from how many days they’ve been investing money and running a particular ad, all the way to the imaginative and landing pages they’re sending their paid traffic to. Either among these is a must-have tool (which do not come inexpensive) but will quickly let you take advantage of your competition’s ‘wins’ in your organization.
SEMRush: While paid marketing is a very important part of any marketer’s funnel strategy, SEO can not be neglected either. This tool gathers paid and natural insights on your rivals. A few of the functions include showing, browse positions & changes, ad copy, video marketing, backlinks, approximated traffic expenditure, keyword research and a lot more.
SimilarWeb: Another fantastic traffic insight tool that you can utilize to see a large range of activity that’s going on within the websites you’re profiling. One of my favorite activities that you can see on SimilarWeb is the top referring sites and leading destination websites as individuals circulation in and out of your rival’s site. Furthermore, you’ll likewise get information like a breakdown of social traffic, banner advertisements, other similar websites and more.
Follow: Follow is another great tool which offers you a great deal of information for free (also has a paid plan) and lets you determine where the websites are doing a lot of their media purchasing. It’s a great tool if you don’t have the budget for among the first two which can offer you some really terrific intelligence on what’s going on.
Putting Your Money Where Your Mouth Is.
So by now, you’ve got all the tools you require to see what’s taking place on your competitor’s sites.
But there’s simply one thing a tool can’t provide for you.
Do you know what it is?
That makes purchases of your rival’s items and go through their funnel.
So now it’s time to take that $$ you’ve put aside for a rainy day and begin buying rival’s products through their funnels. You wish to take full advantage of all the information you receive from this stage, due to the fact that keep in mind, we’re purchasing data.
The reason you’re spending cash with your competitor is to rip apart their sales funnel so you have complete anatomy of what’s going on behind their closed doors.
Throughout this stage of the funnel hacking procedure, you wish to take as many different variations of the funnel as possible. Take all the upsells, downsells, cross-sells … everything!
Got it?
This is vital.
Since the funnel itself is what’s the heart of this entire operation. The ascension & process from Product A to Product B is what allows the business to purchase traffic at the cost that it does, include customers to their list at the rate they do and make a profit the way they do.
And if you’re entering into a brand-new market totally cold, this is much more essential. You want to see what funnel the marketer has actually been sending traffic to for the past 124 days (you ‘d be able to find this info from one of the competitive analysis tools listed above).
Everything causes the funnel, and ultimately this is why funnel hacking is so essential.
Re-Building A Winning Funnel.
So you’ve lastly got sufficient notes in your FHB that you’re wondering, gosh when can I start in fact using all this?
You now understand the appearance, feel and core method behind the completing sales funnels in your market and it’s time for you to begin building out your sales funnel.
The Clickfunnels Builder was built specifically with their intent in mind, structure and hacking existing sales funnels so you can build a growing service.
Action 1: Landing Pages & Homepages (Front End Funnels).
Firstly you’re going to want to begin pulling apart the front end of the funnels you’ve been seeing. Clickfunnels has a vast array of templates you can use to get started, however, if you want to go totally custom-made and construct something with the very same feel and look of your rival, you can do that within Clickfunnels too.
I ‘d personally begin with the 3 sales funnels which look as similar as possible to the competitor’s page you wish to simulate.
Please note that if you funnel hacking a homepage or a landing page, the style will be a little various. There’s some great tutorials on utilizing the Clickfunnels editor which you can see too.
This is when those screenshots will can be found in helpful which we saved earlier of the various pages as you went through of your competitor’s sales funnels.
Other components that you will require to bear in mind when re-building a page consist of:.
Videos/Video Sales Letters.
Copywriting.
Custom-made Graphics/Images.
Including Tracking Codes.
If you do not currently have a ‘person’ who can help you with these locations of your funnel (that is, if you’re unable to do them yourself), you ‘d be wise to connect/ask individuals in the Clickfunnels Facebook Group who may have the ability to help you out (there’s a wealth of skill and resources because group!). You can likewise poke your head in the DotComSecrets Facebook Group for fantastic marketing information too.
Step 2: UpSells & Downsells (Front End).
So you’ve assembled your homepage and/or landing pages for the new funnel you’re developing, now its time to go a little much deeper and begin developing out any upsells and downsells which are offered by your competitors.
These offers may be made instantly after an action is taken on their site like filling in a kind, taking a study, watching a VSL or clicking a button.
Step 3: Funnel Hacking The Back End.
This is most likely the hardest part of the procedure for any #funnelhacker.
The back end is not only where most of the profit is created, but it’s likewise very difficult to uncover precisely what’s going on.
Every company will have various back end item to rise their clients from their front end offers into a more premium item (Make sure you get yourself a copy of Russell’s DotComSecrets Book to go deeper on this).
So the question is, how do you remember and understand what’s happening with the back end? What actions do you require to require able to get the inside scoop?
Take A Look At Backend Email Sequences.
After you go through the front end of a sales funnel, a smart marketer will have a follow-up email sequence that enables them to communicate with you based on the action that was taken on the website.
E.g. Send e-mail xxx if they go to page xxx.
So ensure to save and take down what e-mail sequences you are executed, and the number of days from acting within the site you are sent out these e-mails.
You will nearly be able to develop your own ‘lookalike e-mail series’ based on the e-mails you aggregate from your rivals.
Screenshotting Retargeting Ads & Their Landing Pages.
This is a pretty cool ‘hack’ you can use in many markets. Possibilities are that a person of your competitors are utilizing some form of retargeting (whether it be on Google, Facebook or something else).
If you see these ads, make sure you screenshot the advertisement itself along with the landing page which it is linked to. This will break down the deal they’re giving you and what action they are searching for you to take too.
This might be in the form of offering you benefits to take something previously used in a webinar, after a VSL, after an e-mail sequence or any other action which you didn’t complete to the end.
Based on this you can re-create a landing page similar in your own funnel utilizing Clickfunnels and also get concepts on retargeting styles to provide your own clients.
KEEP IN MIND: Don’t forget to conserve the URL of the landing pages too! These may be available in useful in the future, so I ‘d save them into a folder called “Retargeting Landing Pages” which you can then have subfolders for if you’re being shown several offers for different products.
High Ticket Webinar Funnel Hacking.
If by chance you go through a webinar funnel with a somewhat high ticket offer at the end of it, you can evaluate record the webinar and conserve a copy of it on your computer. This will let you see the slides, script and circulation of the webinar by the host which might influence you to get some concepts on.
Most of all, you’ll see the pitch of the item and kinds of objections they manage etc. This works terrific for items being offered straight off a webinar funnel (which can be re-built right out of the box using Clickfunnels).
POINTER: Again, conserve the order page link they tell you to go to. I ‘d screenshot the order page too as they generally are time delicate so it might be taken down at any time.
Ask For Affiliate Metrics (Affiliate Based Products).
If your rival’s items have an affiliate program, they’ll typically discuss the numbers they’re attaining throughout their funnel. This is an excellent opportunity for you to see what kinds of numbers they’re getting. Connect pages (coming soon) offer a wealth of details to lure people to promote their items– fantastic news for us funnel hackers!
You can even re-build an affiliate page in Clickfunnels yourself if you likewise run an affiliate program too.
Get on A “Strategy Session”.
( Aka Sales Call) And Note Take Like Crazy.
One of the most significant back end funnels is to get people into a technique call. Having the ability to go through the process of your competitor’s sales call will give you great clarity into items they may not list publicly, as well as their sales method. If you have the chance, jumping on the phone and taking great deals of notes while your competitor ‘offers’ you over the phone will truly provide you a glance into what their techniques are.
Heck, it may even be worth taking the product deal to see if that’s where their funnel ends!
Conclusion.
Assembling, funnel hacking is one of the most crucial and important procedures in any service. Having the ability to take the ‘working’ and ‘converting’ from one organization and duplicate it in your own way within your business, is what truly causes faster wins and success … and ultimately more earnings.
With the tools, resources, and procedures that I’ve described above, you ought to be able to get off on the right foot to becoming a badass funnel hacker. Do not be annoyed or held up if you feel that overwhelmed in the beginning (there’s a lot to take in) but as you go out and hone your skills you’ll become more positive in developing a high transforming funnel for your own company … and one day, people will be funnel hacking you!
Click the link below if you’re ready for the next step — to build your high-converting sales funnel that will make the most of your marketing efforts!
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