Free
Top 14 Social Media Content Types You Need to Create
Want to make the most of your social media presence? It all starts with killer content. Sure, a catchy bio can attract attention, but it’s the content you post that will make your audience hit that “Follow” button. Without quality content, your social media profile will go unnoticed.
But with so many options, how do you know what content to focus on? That’s where we come in. We’ve compiled a list of the best types of social media content for you to create.
1. Sales Captions
Craft persuasive captions that work wonders on Instagram and Facebook. Unlike TikTok, these platforms value written content and scrolling. Sales captions are quick to create, don’t require extensive resources, and take advantage of prime real estate in each post’s caption section.
Best for: Instagram, Facebook
2. Short-Form Blog Posts
Share quick stories, make a point, sell a product, or build your brand with short-form blog posts. They’re easy to digest and can be reshared on other platforms. Take it up a notch and repurpose them into video clips.
Best for: Twitter, Instagram
3. Long-Form Blog Posts
Don’t underestimate the power of search engines. Long-form blog posts help people discover your content on platforms like Facebook and LinkedIn. Just make sure to share a link back to your post and understand what kind of content engages your audience on social media.
Best for: Facebook, LinkedIn
4. Ebooks
Capture leads, establish expertise, and keep your audience coming back with ebooks. They’re a valuable asset in the long run, promoting them on any platform and even creating a landing page that ranks in search engines.
Best for: Twitter, Facebook, Instagram (anywhere you can share a link)
5. Video Content
Reach your audience like never before with video content. Whether it’s tutorials, webinars, or motivational clips, videos grab attention, convey ideas faster, and compel viewers to take action. TikTok and Instagram are perfect platforms for sharing your videos and potentially reaching millions of people.
Best for: TikTok, Instagram
6. Contests
Boost engagement and attract new followers with fun contests. Whether it’s giveaways, trivia, sweepstakes, or polls, get creative and watch your brand grow. Instagram is particularly effective for contests, as users can easily share contest information and engage with your posts.
Ready to take your social media game to the next level? Start creating these top-notch content types and watch your brand awareness and sales soar.
7. Downloadable PDFs
Expand your reach by sharing downloadable PDFs on social media platforms like Facebook, Twitter, and Instagram. Whether it’s checklists, printables, or guidebooks, these PDFs are a valuable asset that can help grow your email list and build a loyal audience. Need inspiration? Check out @paperandoats for some great examples!
8. Polls
Want to create content that’s informative and engaging? Polls are the way to go! You can ask any question you want and let your audience participate easily. Platforms like Instagram, Facebook, Twitter, and LinkedIn have built-in polling features, making it a breeze to publish and gather insights. Just remember, while polls may not be easily repurposed, they still play a valuable role in your content strategy. Start creating engaging polls today and see what your audience thinks! Check out @theconfettibar for some inspiration.
9. Testimonials
Don’t underestimate the power of testimonials in boosting your brand’s credibility. Showcase your results and entice potential customers with testimonials in the form of videos, images, or short blog posts. Make them easily consumable by sharing them on your Instagram and Facebook profiles. @elizabethgoddard_uk has some great examples for you to check out!
10. Charts and Infographics
In the age of information overload, make your content stand out with visually appealing charts and infographics. They make it easy for your audience to digest facts and figures. Get creative by adding design elements and information to make them more engaging. Plus, you can always reshare them later to recycle relevant content. Facebook, Pinterest, and Instagram are the perfect platforms to share these content types. Check out Pinterest for some inspiration!
11. Stories
Looking for quick and easy content? Stories are the way to go! Share behind-the-scenes moments, daily routines, or valuable tips with your audience. Stories are a great way to engage with your audience as they constantly refresh and only last for about 24 hours. Platforms like TikTok, Instagram, Facebook, and Snapchat are perfect for sharing your stories. Need some ideas? Check out @encircled_ to see how they use stories to connect with their audience.
12. Images
Don’t overlook the power of images in your content strategy. While videos are on the rise, images still engage your audience and share information effectively. With platforms like Canva, creating eye-catching images has never been easier. Incorporate images into your social media content strategy and see the engagement soar! Pinterest, Instagram, Twitter, and Facebook are excellent platforms to showcase your visual content. Get inspired by Jasper’s image-focused approach!
13. Level up your content with GIFs!
Move beyond static images and make your content come alive with GIFs. These looping images are a surefire way to grab attention and leave a lasting impression. The best part? You can either use popular GIFs from the internet or create your own.
Add a touch of humor to your GIFs and watch the magic happen. The funnier and more relatable they are, the more attention they’ll get. Plus, there’s always a chance for your GIF to go viral and boost your social media presence.
Perfect for: Instagram, Twitter, Facebook
14. Revamp your Instagram game with captivating captions!
Instagram captions are more than just words – they’re an art form. They have the power to charm, entertain, and convey your brand’s personality in a short space. Whether it’s a witty remark, a quick story, or an opinion, captions can truly elevate your online presence and express your brand values.
But we understand that coming up with engaging captions can be time-consuming. That’s where Jasper comes in. Our AI writing assistant can automatically generate fresh and captivating captions for your Instagram posts, saving you valuable time and effort.
Perfect for: Instagram
Boost your social media content creation with Jasper!
Social media marketing is no easy task. From tracking trends to crafting interactive content, it’s a constant challenge. But when it comes to creating written content like posts and captions, don’t sweat it. Jasper, our AI writing assistant, is here to help you create engaging content in a flash.
Whether it’s blog posts or social media content, Jasper has got your back. It’s a time-saving tool that generates fresh ideas in real-time, ensuring you never run out of inspiration. So why wait? Get started with Jasper and supercharge your digital marketing strategy today.
