Struggling to find the right tone for your writing? We’ve got you covered with our step-by-step guide to mastering your brand voice across all platforms.

In everyday conversation, tone is everything. But when it comes to written communication, it can be a challenge to convey the right tone. That’s where content marketing comes in. Your tone of voice sets the context and formality of your words, whether it’s instructional, friendly, authoritative, or something else entirely.

And here’s the kicker – your written tone directly impacts your brand voice, which plays a crucial role in how customers perceive your brand. In fact, 80% of customers believe that an authentic and consistent brand voice is key to building trust.

In this article, we’ll show you how to find the perfect tone for your writing and brand, while also maintaining it across all your marketing efforts. Plus, we’ll even share how AI can take your marketing to the next level. Get ready to take notes from successful brands that have nailed their brand voice.

Establishing Your Brand’s Voice Made Easy

Your brand’s tone of voice is a unique blend of your brand’s personality and the different tones you use in various situations. Let’s break down the difference between brand voice and tone.

Brand voice is your brand’s personality. If your brand were a person, would they be serious, outgoing, or sassy?

Now, the tone of your messaging will vary depending on the situation. Whether you’re announcing a promo deal or writing a press release about a change in leadership, the voice should always sound like you, but with the right tone.

Sounds great, right? But how do you actually do it? How do you find your brand voice? We have a simple five-step process for you.

Step 1: Know Your Company Inside Out

Start from within. Think about your brand values and what your company represents to customers. Imagine your company as a person – would they stick to conventional norms or break the mold? This gives you insight into your brand voice.

Ask yourself:

What are your company’s do’s and don’ts?
What is the purpose of your content?
Do you aim to inspire, educate, or entertain?
Is your content focused on value or driving sales?

Answering these questions will help you determine your company’s/brand’s personality, which is the first step in the process.

Step 2: Understand Your Audience

Every business has a unique target audience. To craft a brand voice that resonates with them, you need to know who they are, how they talk, and what they need. This requires talking to your audience and doing some research.

Create buyer personas by gathering information about:

• Age
• Occupation
• Values and interests
• Location
• Economic status
• Pain points
• Buying preferences
• Social media usage

Understanding your audience will give you the insights you need to create a brand voice that connects with them.

Step 3: Choose Your Platforms Wisely

Different social media platforms cater to different audiences. Determine which platforms are best for your target audience, as this will influence how your brand’s personality is reflected on each platform.

While the voice remains consistent, the tone may vary. For example, a software company may adopt a more formal tone on their website but be playful on social media. It’s important to tailor your tone for each platform and compare how successful brands like Slack adapt their tone on different platforms.

Step 4. Stand Out from the Crowd

Want your brand to shine? It’s all about finding your unique voice in a sea of competitors. Don’t be just another copycat – do your research and develop a brand voice that sets you apart.

By studying your competitors’ communication styles, you can discover untapped opportunities in the market. Add your own special touch, and watch your brand soar.

Step 5. Call in the Experts

Sometimes, you need to leave it to the pros. If you’re ready to take your brand to the next level, consider hiring a branding strategist. They’ll handle everything from logos to brand voice, leaving you free to focus on what you do best.

With a branding consultant on your side, you can relax and watch your business thrive.

How to Maintain a Consistent Brand Voice: Tips and Tricks

So, you’ve developed a brand voice. Now, the important question is: how do you keep that voice consistent across all your content? It’s crucial to maintain a consistent brand voice in order to be easily recognized, even without your logo or brand name. And guess what? Studies have shown that brand consistency can actually lead to a significant increase in revenue. In fact, according to a study by LucidPress, 68% of businesses credit brand consistency for a 10-20% boost in revenue.

Consistency in branding, including your brand voice and tones of voice, allows customers to easily recognize and differentiate you from your competitors. It helps build trust in your product or services. So, are you ready to reap these benefits? Let’s dive into how you can maintain a consistent brand voice across your content.

1. Create a Style Guide

A style guide is absolutely essential if you want to maintain a consistent brand voice in all your marketing efforts. This guide lays out how your brand presents itself, both visually and through content. It includes comprehensive and specific guidelines for elements such as brand colors, fonts, and writing preferences.

When it comes to written content, your style guide should be the backbone of your content strategy. It should cover important aspects like your brand’s pronouns, voice guidelines, word choice, sentence length, use of slang and colloquialisms, and even the use of emojis and multimedia. It’s important to be clear and detailed, and providing examples can be really helpful for your team members to understand how these guidelines should be applied in real-life situations.

2. Review and Update Your Style Guide

Remember, a style guide is only effective if it’s actually used. Make sure that everyone on your team has access to and can reference the style guide. And don’t forget to keep it up to date. As new social media platforms emerge or trends and social awareness evolve, it’s crucial to update your style guide accordingly. This ensures that your brand is consistently represented across all channels and prevents any offensive or outdated content from being shared.

3. Utilize an AI Content Platform

Even with a style guide, it can sometimes be challenging to strike the right tone in your writing. Is your sentence too serious or not serious enough? Is it funny or potentially too much for your readers? Luckily, there are AI writing assistants like Jasper that can help!

Jasper is an AI copywriter trained by expert copywriters and equipped with a vast amount of knowledge from the internet. Instead of going through multiple copywriters, you can rely on Jasper to do the heavy lifting. This AI assistant can create a wide range of written content in various tones of voice. From professional to friendly, witty to sincere, Jasper has got you covered. With over 52 writing templates, you can experiment with different tones and find the perfect fit for your brand.

Introducing Jasper’s Writing Templates: Unleash Your Creativity!

1. Showcase Your Personality with a Witty Personal Bio!

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Discover how top brands maintain a consistent brand voice across all their platforms! We’ve rounded up five examples that will inspire you. Can you guess their brand voice before we spill the beans?

1. M&M

With the catchy phrase “Let’s hook up” and an adorable M&M image, their brand voice is sassy (maybe a little naughty) yet irresistibly cute. Even the subheading uses descriptive food language like “nibble,” “tasty,” and “delicious.”

2. Slack

Slack is famous for its upbeat, friendly, and clever brand voice. They even sprinkle emojis generously throughout their website, including the chatbot that opts for a conversational tone rather than the usual “how can we help you today?”

3. Innocent Drinks

Take a look at their 404 pages, and you’ll see their sassy and witty copy shine through. They even celebrate your discovery of an error page with confetti! That’s the epitome of sass.

4. Target

Target keeps things straightforward, simple, and accessible in their copy. They write as if they’re talking directly to customers in their stores, creating a relatable and authentic brand voice.

5. Grammarly

Known for their helpful content, Grammarly’s brand voice is friendly, supportive, and, well, helpful. Just scroll through their Twitter feed, and you’ll feel like you have a cheering friend by your side.

Maintain your brand’s tone of voice with Jasper

When you’re writing loads of copy, it’s easy to lose track of your brand’s tone of voice. That’s where Jasper comes in. Keep your writing consistent and on point by using our templates for sales emails, blog posts, Facebook ads, and personal bios. Simply type in the desired tone of voice, or even the name of a celebrity like Donald Trump or Morgan Freeman, and let Jasper guide you to the perfect tone!