15 TikTok Content Ideas To Grow Your Following

Looking for fresh TikTok content ideas to expand your audience? We’ve got you covered! Check out these 15 ideas (with examples) that will help you grow your following and make an impact on TikTok.

You’ve probably heard by now that TikTok is the place to be for marketers looking to reach a wider audience, monetize their skills, or promote a product or service. And the best part is, you don’t have to be a dancer or a lip-syncer to succeed on this platform.

The great thing about TikTok is that it values authenticity above all else. You don’t need fancy graphics or expensive ads to make it big. Just be yourself!

Unlike other social media platforms, TikTok thrives on original and authentic content. That’s why we’re here to share the hottest trends, hacks, and ideas that will help you connect with your audience, establish your presence, and truly shine on TikTok.

Ready to get started? But first, check out our quick tips on how to create captions faster with Jasper.

Creating Captions Made Easy with Jasper

Got stuck trying to come up with the perfect caption for your TikTok video? Don’t worry, we’ve got your back! Introducing Jasper TikTok Video Captions feature. It’s as simple as entering a few details about your video, choosing your preferred tone of voice, and selecting the keywords you want to include. Plus, if you’re an international creator, you can even choose from 25 different languages!

For example, let’s say you’re an email marketer looking to build your TikTok following but struggling with captions. With Jasper, you can automate this process and make it a breeze!

Ready for some TikTok content inspiration? Let’s dive in!

1. Collaborate with creators in your niche through stitching and duets

@thecampaigngirl #duet with @siuwupeepoo it’s a tough sell but it works #influencermarketing #brandsontiktok #genzmarketing ♬ NO – sienna

TikTok offers amazing collaborative features like stitching and duets. Take advantage of these tools by teaming up with fellow TikTokers in your industry. You can add to their content, offer a different perspective, or simply agree with them and explain why.

2. Share your top tips in a simple list format

Lists are popular for a reason – they’re quick, easy to digest, and incredibly helpful. So why not create a list-style TikTok video sharing your best tips and tricks? Identify the most common pain points in your niche and provide your audience with practical solutions.

3. Be the news source for your niche

You don’t have to be a news anchor to deliver relevant industry updates to your TikTok audience. Many successful TikTokers use this approach to build trust and develop a dedicated following. Keep your audience informed about the latest trends and news in your niche – they’ll appreciate it!

4. Teach through short and snappy tutorials

Tutorials are gold on TikTok, especially when they’re short and to the point. Consider creating “how-to” videos that address common issues or tasks within your industry. By sharing your expertise, you’ll position yourself as an authority and attract more followers.

5. Combine text with trending sounds for maximum impact

TikTok loves trends, and by adding dynamic text to trending sounds, you’ll truly make your content stand out. Platforms like Tokboard can help you easily find the latest trending sound bites to level up your videos.

6. Capture a “day in the life” moment

@bloomsocialstudio♬ original sound – Morgan

Share snippets of your day, giving viewers a behind-the-scenes look at your life or business. Spice it up with a voiceover, trendy hashtags, and some original sounds to make it even more captivating.

7. Show off your product or service

Whether you’re selling physical goods or offering a service, a demo video can effectively showcase what you have to offer. Let viewers see how your product solves a problem or enhances their lives.

8. Share what you would never do

Put a unique twist on the popular list trend by sharing things you would never do instead of giving tips. This adds a fresh angle and sparks curiosity.

9. Try viral recipes

Take a break from business-oriented content and share some fun and trending recipes. This allows your audience to connect with you on a personal level while riding the wave of viral trends.

10. Review products or services in your niche

Join the ranks of influencers and small business owners by creating simple but informative product review videos. Whether it’s your own product or something related to your niche, sharing your insights can help grow your TikTok following.

11. Inspire with your success story

Share your successes, no matter how big or small, to inspire your audience. Let them see that you’ve overcome challenges and achieved your goals. Authenticity is key on TikTok, so don’t be afraid to let your vulnerability shine through.

12. Embrace failure and bounce back

TikTok users love authenticity, so don’t shy away from sharing your failures. Talk about how you learned from them and turned them into positive experiences. You can even discuss failures from well-known brands for a unique perspective.

13. Engage with your audience

Utilize TikTok’s built-in Q&A feature to answer common audience questions. If you don’t receive many questions yet, make a list of the most frequently asked questions and create TikToks around those topics. Remember to be informative and genuine in your responses.

14. Pack an order ASMR style

If you’re a product owner, consider adding some ASMR (Autonomous sensory meridian response) flair to your packing routine. This satisfying trend can increase brand awareness among TikTok users.

15. Hop on trends and make them your own

Don’t be afraid to join popular TikTok trends and put your unique spin on them. Find inspiration from sites like Later or by searching hashtags on TikTok’s search page. Embrace your creativity and make the trend your own.

Don’t let a creative block hold you back. Bookmark this list and refer back to it whenever you need a burst of inspiration. With these TikTok video ideas, you’ll be well on your way to captivating your audience and growing your TikTok presence.