The Best 28 Tools To Create Lead Magnets

From Our Friends at Clickfunnels:

Trying to create a lead magnet that will convert visitors and provide real value to those who download it?

Here, you’ll find all of the tools you need.

We’ve split this article into three different categories: tools for getting lead magnet ideas, tools for creating your lead magnet, and tools for building your lead magnet sales funnel.

Let’s dive in!

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Best Tools For Finding Lead Magnet Ideas

One of the most important parts of creating a lead magnet is coming up with a great idea.

After all, a lead magnet is only ever going to be as good as it is gripping — it needs to compel your target market to take action right away.

Here are some tools you can use during the brainstorming phase.

1. Ubersuggest

This is a tool that allows you to research different keywords related to your business.

It’s a great way to get ideas for lead magnets because you can see what your target market is actually searching for online.

Just go to Ubersuggest and start researching keywords related to your business.

Specifically, you’re looking for keywords with questions or desires. Things such as  “how to” or “I want to”.

For example, if you sell skincare products, you might search for something like “how to get clear skin fast.”

This will give you ideas for lead magnets such as an ebook on natural skincare tips or a cheat sheet on the best skincare products for sensitive skin.

2. Jasper

Primarily, Jasper is an AI content writing tool (which you can use to help you write the content for your lead magnet).

But you can also use it to come up with lead magnet ideas.

To do this, just go to Jasper and create an account. Then from the “Templates” section, choose “Blog Post Topic Ideas” — this tool will give you tons of ideas for blog posts… which will also be great ideas for lead magnets.

3. AnswerThePublic

AnswerThePublic is very similar to Ubersuggest, in that it allows you to research different keywords related to your business (and it’s also owned by Ubersuggest… so there’s that).

But this tool takes things a step further by showing you questions related to those keywords.

Just go to AnswerThePublic and start typing in different keywords related to your business.

You’ll then see a bunch of different questions that people are asking about those keywords.

These make for great lead magnet ideas!

4. Quora

Quora is a Q&A platform where people can ask (and answer) any question they want.

You can use it to find out what questions people in your target market are asking, and then create a lead magnet that answers those questions.

Just go to Quora and type in some keywords related to your business.

You’ll then see a list of popular questions people are asking about those keywords.

You can use these questions as the basis for your lead magnet idea.

5. BuzzSumo

Buzzsumo is a tool that allows you to see the most popular content on any given topic.

You can use it to find out what content in your industry is resonating with people, and then create a lead magnet based on that.

Just go to Buzzsumo and choose your topic.

You’ll then see a list of the most popular articles, infographics, videos, etc. related to those keywords.

You can use these results to get ideas for your own lead magnet.

6. Hubspot Blog Ideas Generator

This is a tool from Hubspot that allows you to generate ideas for blog posts.

And since a blog post can easily be turned into a lead magnet (just add an opt-in form), this tool can also be used to generate ideas for lead magnets.

To use it, just go to the Hubspot Blog Ideas Generator and type in a noun.

You’ll then see a list of ideas for blog posts related to that topic.

You can use these ideas as the basis for your lead magnet.

Best Tools For Creating Your Lead Magnet

Once you have an idea for your lead magnet, it’s time to start creating it.

And there are a few different tools you can use to make the process easier.

7. Canva

Canva is a user-friendly tool for creating visuals for your lead magnet.

If you’re creating an ebook or an infographic, Canva is a great way to make it look professional without spending a lot of money (or any money) — and without having to be an expert designer.

With Canva, you can create visuals for your lead magnet using pre-made templates and/or custom upload elements.

8. Piktochart

Piktochart is an infographic maker tool that allows you to easily create visuals for your lead magnet.

If you’re creating an infographic-style lead magnet, Piktochart is a great option.

It has a ton of different templates and designs to choose from, so you can easily create a professional-looking infographic without spending a lot of time (or money).

9. Adobe Document Cloud

Adobe Document Cloud is a set of tools from Adobe that allows you to create, edit, and sign PDF documents.

If you’re creating a lead magnet that’s in PDF form (such as an ebook), Adobe Document Cloud is a great option.

It has a wide range of features and tools that allow you to easily create and edit PDFs.

To get started, go to Adobe Document Cloud and create an account.

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10. Zoom

Zoom is a video conferencing tool… and it might not be the first thing you think of when creating your lead magnet.

But it can actually be a great way to run and host webinars (one of the most effective types of lead magnets).

With Zoom, you can easily record and share your video content.

It’s a great way to add an extra layer of engagement and interaction to your lead magnet, which can help increase conversion rates.

11. Loom

Loom is a video recording tool that allows you to easily record yourself (or your screen) and share the video with others.

It’s great for creating lead magnets in the form of video, such as screencasting videos or “explainer” videos.

12. Vidyard

Vidyard is a video hosting and analytics tool.

It’s designed for businesses, and it can be used to host your lead magnet videos (such as webinars) and track how people interact with them.

13. Biteable

Biteable is an online video maker tool that allows you to easily create videos.

It’s great for creating lead magnets in the form of video, such as explainer videos or product demos.

14. Shutterstock

Need some great, eye-catching images for your lead magnet?

Then Shutterstock is the tool for you.

It’s a stock image website that has millions of high-quality photos, illustrations, and vectors.

To get started, just go to Shutterstock and create an account.

15. Pixabay

Pixabay is a stock image website that has millions of high-quality photos, illustrations, and vectors.

It’s a great resource for finding images for your lead magnet.

16. Prezi

Prezi is a presentation tool that allows you to easily create visuals for your lead magnet.

Think of it like PowerPoint plus Zoom, but on steroids.

If you’re creating a lead magnet that’s in the form of a visual presentation (such as a  SlideShare), Prezi is a great option.

It has a wide range of features and tools that allow you to easily create and edit presentations.

17. Interact

Interact is a quiz builder tool that allows you to create lead magnet quizzes, which are a great way to increase engagement and get people to opt-in to your email list.

It also easily integrates with most CRMs and ESPs so that you can automatically add people who take your quiz to your email list.

If you’re creating a quiz-style lead magnet (such as a personality test or a “Which ___ are you?” quiz), Interact is the perfect tool for the job.

The tool also allows you to see how people interact with your quiz (such as where they drop off) so you can gather data and improve your lead magnet over time.

18. Outgrow

Outgrow is a lead generation tool that allows you to easily create interactive quizzes, calculators, and other types of “lead magnets” that are designed to generate leads.

It’s a great option if you’re looking for something a little different than the traditional lead magnet.

Indeed, these types of non-traditional lead magnets often perform the best!

19. Audacity

Audacity is a free, open-source audio editor and recorder.

It’s great for creating lead magnets in the form of audio, such as soundbites or audio courses.

You can also use it to edit audio and clip your audio files.

20. MyEcoverMaker

Want your lead magnet to look good?

MyEcoverMaker is a tool that allows you to easily create professional-looking book covers for your lead magnets.

If you’re creating an ebook or other type of lead magnet that’s in PDF form, MyEcoverMaker is a great option.

It’ll help you create a cover for your digital book that looks like a physical product.

In fact, it can help you make your lead magnet feel more tangible with 10 different 3D make-ups.

It has a wide range of templates and designs to choose from, so you can easily find one that fits your project.

21. Soundcloud

Soundcloud is a music-sharing website where you can upload, share, and listen to audio files.

It’s great for hosting and sharing lead magnets in the form of audio, such as podcast collections or audio courses (similar to Audacity).

You can also use Soundcloud to get access to tons of royalty-free music.

22. Google Docs

Google Docs is a great way to create lead magnets because it’s free and easy to use.

Plus, you can share your lead magnet with anyone else who needs to work on it (such as a designer or editor).

You can also export your lead magnet into any format you need (such as a PDF).

To get started, just go to Google Docs and create a new document — either blank or using one of their many pre-made templates.

23. PowerPoint

Similar to Prezi, but free for people who already have a Microsoft Office subscription, PowerPoint is a presentation tool that allows you to easily create visuals for your lead magnet.

Maybe you want slides for your webinar.

Or maybe you’re just creating a slide deck as your lead magnet.

Either way,  PowerPoint is a great option.

24. Wistia

Wistia is a video hosting and analytics tool.

It’s designed for businesses, and it can be used to host your lead magnet videos (such as webinars) and track how people interact with them.

Best Tools For Building Your Lead Magnet Sales Funnel

Now that you’ve got your lead magnet created, it’s time to start building your sales funnel.

A sales funnel is the page-by-page experience you create to actually convert visitors into leads.

Here are some of the top tools you can use to build this.

25. ClickFunnels

Here at ClickFunnels, we are obsessed with helping our members create high-converting sales funnels.

With our software, you can easily create professional-looking sales funnels without any technical expertise.

You can use ClickFunnels to create everything from opt-in pages to sales pages to thank you pages.

You can even use it to run and host webinars (which are one of the most effective ways to generate leads).

To get started, click here to create your free account.

26. ActiveCampaign

ActiveCampaign is an email marketing tool that allows you to easily send emails, create email campaigns, and automate your email marketing.

It’s a great tool for sending lead nurture emails, as well as lead magnet delivery emails.

It also allows you to build simple landing pages where you can offer your lead magnet and collect email addresses.

You can read our full ActiveCampaign review here.

27. Unbounce

Unbounce is another great landing page builder.

Similar to LeadPages, it allows you to easily create high-converting, mobile-responsive landing pages.

And it integrates with a wide range of email providers and CRMs, so you can easily capture leads and add them to your email list or sales pipeline.

You can read our full Unbounce review here.

28. Leadpages

LeadPages is a landing page builder.

It’s a great tool for creating high-converting, mobile-responsive landing pages.

And it integrates with a wide range of email providers, so you can easily capture leads and add them to your email list.

Check out our full LeadPages review over here.

Final Thoughts

Now you know what a lead magnet is, why you need one, and how to create one.

You also know some of the best tools for creating and delivering your lead magnet, as well as for building your sales funnel.

So what are you waiting for?

Get started today!

Click the link below if you want to build your first lead magnet funnel for free.

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