Uncategorized
The 7 Sales Funnel Frameworks To Help You Be Successful
Sales funnels are a systematic way that entrepreneurs and marketers generate leads, make sales, and grow their businesses.
In reality, there’s a link between firms that have recognized their sales funnels and those that succeed. Matt Ackerson at Autogrow has this to say about it…
According to Salesforce, only 32% of businesses have a sales funnel in place, and only 33% of marketing leads are ever converted into sales. Is it a coincidence? I don’t think so. It’s difficult to convert leads into sales without a functional sales funnel.
We agree!
But what does an effective sales funnel framework look like?
Below, we’ve got 7 different options for you. Choose the one that fits your needs and then click the link below to start building your first sales funnel for free!
>>>Build Your First Sales Funnel For Free!<<<
1. Tripwire Funnel
The Tripwire Funnel is a sales funnel framework that’s intended to get new consumers through the door. You may use cold traffic (ads) or warm traffic (emails list) to this funnel and still get a lot of conversions. An appealing offer — for example, some enticing goods or services with a large discount — opens the funnel.
Keep in mind that while this product is marketed as “free,” they must provide their credit card information and pay something towards the end of the funnel. This is because, after the consumer enters their payment and shipping information and proceeds to finish their purchase, the magic of this funnel takes place. They see something like this…
The final component of the Tripwire Funnel is a confirmation page that resembles this…
Get Your Free Tripwire Funnel Template Here!
2. Webinar Funnel
Webinars are one of our favorite sales funnel designs at ClickFunnels. They produce leads on the front end, when people sign up for the webinar, and they generate revenue on the backend because each webinar concludes with a compelling sales pitch. Here’s a high-level look at how the funnel looks…
It starts with a registration page — this is just your sales page where you get people signed up for the webinar.
Make sure your topic is something super interesting and exciting to your target market. Russell has a great piece of advice for coming up with a compelling topic in the 2nd tip of the video below…
People will be directed to one or more indoctrination sites once they register — the goal of these pages is to ignite curiosity and eagerness in order for them to attend the following webinar. E-mails and notifications will remind them when the event happens. If they come, they’ll get a lot of free stuff at the end of the show.
But what should you say in the webinar? How do you run a webinar that converts people into paying customers?
And click below to get your free webinar funnel template!
Get Your Free Webinar Funnel Template Here!
3. Auto Webinar Funnel
We’ll make this quick and sweet.
An auto-webinar funnel is exactly the same as a webinar funnel — except on autopilot.
Once someone signs up for the webinar in this case, they can watch it right away and don’t have to wait until a later date for you to go live.
This typically increases the number of people who actually attend the webinar.
However…
We don’t recommend starting with an auto webinar funnel.
Instead, run normal webinars until you stumble upon a presentation that really nailed it — people didn’t just sign up, but they also bought like crazy at the end.
That’s your ticket.
Turn that into an auto webinar and benefit from massive lead-generation and customer acquisition on autopilot.
You can start building an auto webinar funnel for free with ClickFunnels!
4. Squeeze Page Funnel
The Squeeze Page Funnel is one of the simplest sales funnels — but don’t let that deceive you… it still packs a punch!
A squeeze page is a simple but effective sales funnel for generating leads and growing your email list online. Typically, it consists of two pages (a landing page and a “thank you” page).
On the landing page, you try to compel people to give you their email addresses by offering them something that they want.
This could be something as simple as asking them to sign up for your free email newsletter…
Or it could mean offering them something for free — a lead magnet — in return for their email address…
So what could you offer? Check out our lead magnet guide over here to get some ideas.
5. Product Launch Funnel
Launching a product and want to draw as much attention to it as possible?
That’s exactly what the Product Launch Funnel is designed to do.
Here’s what it looks like…
First, you send traffic to a squeeze page where people can opt-in to stay updated on your new product’s progress and launch date. The only goal here is to get the person’s email address.
You can also add a survey pop-up to this page to collect valuable information about what your target market wants most from the product.
Next, over a few weeks or months, you send that list of subscribers to Product Launch Pages, each of which is meant to build excitement and suspense, and create word-of-mouth buzz around your upcoming product. This is an extremely important part of this funnel — you must create anticipation before launching.
Finally, you send that list of people to your official launch page where they can purchase your new shiny product.
With this funnel, when launch day comes, you will have people lining up to buy your new product.
6. Video Sales Letter Funnel
In today’s world, a lot of people prefer to watch content rather than read content.
Just check out these stats…
- 54% of consumers want to see more videos from the brands that they love.
- Videos are a consumer’s favorite type of content to see on social media.
- Video marketers get 66% more qualified leads than their video-less counterparts.
- The average person spends 88% more time on a website page that has video content.
- And 72% of people want to watch a video to learn about a product or service.
That’s why we created the Video Sales Letter — this funnel is perfect if you prefer creating video content rather than writing your sales copy.
It’s the same as most other sales funnels, but with a focus on video.
First, you have the sales letter page where prospects can enter their buying information, then the OTO (One Time Offer) page, and finally the order confirmation page.
Here’s what that might look like…
You can click here to get a free video sales letter funnel template!
7. Application Funnel
Want to learn more about your customers before they opt-in or buy?
Or maybe you have a high-ticket offer and you want to prequalify leads before getting on a call with them.
That’s what the Application Funnel is for!
It helps you get more information about the leads you’re generating and it also makes your offer seem more exclusive and desirable to your target market — because they have to apply to get access.
First, you have a page with a video and a CTA driving the prospect to the application page.
If they try to leave, the exit-intent pop-up attempts to snag just their email address.
If they click through, they go to the application page where they can give you lots of valuable information, and then finally, the “Thank You” page.
Here’s what that might look like…
Final Thoughts on Sales Funnel Frameworks
Sales funnels are important for growing your business.
But not all sales funnels are created equal.
Many sales funnels don’t convert as well as they should — others convert in an amazing way that makes growing the business easy.
Above, we’ve shown you 7 different sales funnel frameworks that are proven to work.
Click the link below if you’re ready for the next step — to build your high-converting sales funnel that will make the most of your marketing efforts!
>>>Join The One Funnel Away Challenge<<<
