Tools

The 7 Essential Tools For B2B Lead Generation

Published on July 10, 2019

Marketers can find ways to produce an unlimited high-quality lead for as long as they want – the kind that is just waiting for businesses to provide their services. 7 Modern Essential Tools for B2B Lead Generation.

The truth is, this kind of thing has not yet been invented. Fortunately for you, this means none of your competitors will get it right now.

Some platforms claim that all-singing, all-dancing where lead generation is concerned – but scratching the bottom of the pages can almost immediately isolate these systems.

For example, if you’ve been promised a service that can convert 50% of cold calls into sales, the reality is that about 1-3% of sales turn to a single appointment without a guarantee. 7 Modern Essential Tools for B2B Lead Generation.

That means one of two things. You can either spend your time and money buying for free reasons that have caused you some difficulty if anything. Or you can spend less time and less money on tools that will help you discover high-quality leads at a higher rate than ever before. Which one would you rather like? It’s not a brain unless you have a mind, it might be for you). Move to…

7 Modern Essential Tools Are As Follows:

Tool Number 1: Email Marketing

As one of the more successful marketing tools around, email marketing is among my personal favorites. While sending emails out of the blue is unlikely to generate many leads, getting site visitors to sign up to mailing lists is a perfect first step. From there, a simple autoresponder campaign should be enough to secure some conversions. If you’re still not sold on the idea, email marketing has proven to be 40 times more likely to help businesses acquire clients than social media.

Tool Number 2: Social Media

From discovering viral trends, to establishing massive online communities of loyal followers, social media has become a powerful tool for people in the online marketing game. With Facebook advertising in particular, you can create a fusion between social media marketing and video marketing – with YouTube hosting a similar, but more traditional offering. Whichever route you decide to take, advertising on social media can really help you.

Tool Number 3: Infographics

If you ever find yourself searching for statistics, the chances are you’ll come across an eye-catching infographic at some point.

And that’s now completely normal. Infographics are simple yet elegant (so long as they’re put together the right way), and they save the time of having to dig out numbers within pages and pages of text.

Besides, it doesn’t take a graphic designer to create infographics these days. With tools such as Canva or Piktochart, among others, you can construct your very own infographic in no time at all.

Tool Number 4: Webinars

Given the amount of success stories that have come out in the last few years, it would seem that Webinars have revolutionised the marketing world. While making webinars a part of your strategy to market your content is a good move, it’s even more important to ensure you understand why it is they are so popular and how best to capitalise on their offerings. Webinars are often underated. If you’re not comfortable on camera, get somebody who is… or even better, just keep practicing until you do feel confident. Never underestimate the power of webinars.

Tool Number 5: Blogging

Let’s not forget the reason you’re reading this right now. B2B marketers who have adopted blogging as an online marketing tool receive 67% more leads than those who haven’t, so it’s no surprise that it has become standard practice for most businesses in recent years. While that may sound impressive, there’s even greater scope in blogging. In a nutshell, Google tends to rank sites that get links to them higher, so blogging is crucial to pulling in more links – 97% more links for that matter.

Not too bad, right?

Tool Number 6: Videos

What if there was a way to influence nine out of your ten leads into opening their wallets? Well you might just be able to with video marketing. That’s because 90% of people said they found that videos helped them find the right product.

On top of that, 55% of people watch videos every, with an even higher 78% tuning in every week. With that in mind, the percentage of your target audience that interact with your targeted video will likely be in the same ballpark as them figures.

If you’re an online marketer, that may just be too good to miss out on.

Tool Number 7: Podcasts

Starting a podcast may not be an avenue you’ve thought of, but with 46 million monthly listeners in the USA, it may be another opportunity that’s too good to miss.

Podcasts can be massively profitable if you get it right; This Week In Tech, for example, earn $50k per weekly episode. Given that they cost very little to set up and interviews are fairly easy to conduct (assuming you have a certain amount of people skills), it may be a route which suits your business.

Round Up: The 7 Modern Essential Tools

While these tools may seem obvious, there are too many that don’t take action and utilise them all. If you don’t know how use any of these, LEARN. Take the time to research on Google and Youtube and LEARN how to use them all. Then, once you have a foundation understanding, outsource tasks like this to your team. Careful outsourcing things like webinars though because quite frankly, quality is everything.