Setting Up Email Marketing For A Restaurant

Attracting new customers to your restaurant just got easier with the power of email marketing. It’s a must-have strategy in today’s competitive industry, and we’re here to show you how to set it up effectively.

But first, let’s talk about the bigger picture. Email marketing is just one piece of your overall sales funnel. That’s why we recommend designing your funnel first to see how it all fits together.

There are plenty of sales funnel models out there, but we believe in the Value Ladder. It’s the same strategy that helped our co-founder Russel Brunson turn ClickFunnels into a $100M+ annual revenue business in just one year!

Here’s how it works:

Bait: Offer a lead magnet in exchange for potential customers’ email addresses.
Frontend: Introduce your least expensive and least valuable product or service.
Middle: Offer a more valuable and slightly more expensive product or service.
Backend: Present your most valuable and expensive offerings.

To really maximize your revenue, consider adding downsells, upsells, and cross-sells to these core offers. And don’t forget about offering a continuity program to create recurring revenue.

The best part of the Value Ladder? It allows you to build a relationship with your customers by providing free value upfront, nurturing them with email, and gradually offering paid value. It’s a win-win strategy that builds trust and keeps customers coming back for more.

Step 1: Bait Them with a Free Meal

Everyone loves free food, so entice potential customers with their favorite dish and a drink on the house. Create a landing page for this offer, collect email addresses, and promote it through ads and social media.

Step 2: Offer a Free Dessert

Once you have their email address, send another offer for a free dessert. This gives customers a reason to come back and try more of your delicious offerings. Most likely, they’ll end up ordering a main dish, a drink, or extras to accompany the dessert.

Step 3: Free Dessert for Two

Now that they’ve visited twice, it’s time to encourage customers to bring someone new to your restaurant. Instead of a single dessert voucher, send them a voucher for a free dessert for two. They’ll be motivated to introduce their friends or loved ones to your establishment.

Step 4: Kids Eat Free!

At this point, your customers are on the path to becoming regulars. If your restaurant is family-friendly, offer a “Kids Eat Free” voucher to encourage them to bring their entire family along. If not, provide a group discount for them to bring a larger party of friends.

Keep in Touch with a Valuable Monthly Newsletter

Instead of bombarding your subscribers with constant promotions, create a monthly newsletter with content that provides value. Share food-related articles, podcasts, and videos, offer cooking tips, and interview interesting people in the industry. At the end of each newsletter, include restaurant news and a specific offer with a call to action.

What’s Next?

Remember, the goal is to keep your subscribers engaged without overwhelming them. A genuinely valuable newsletter will ensure that people continue opening your emails and stay connected to your restaurant in the long run.

First, let’s talk subject lines. They’re crucial for getting your emails opened. So, make them compelling and think about what’s in it for the reader. Why should they open your email? Grab their attention with a subject line that emphasizes the value they’ll receive.

Next, enhance your emails with relevant images. Show off your new dishes with mouthwatering photos. Just make sure to use professional food photography.

Don’t forget the call to action! Every email should have a purpose, so make it clear what you want the subscriber to do next. Consider adding a call-to-action button for even better results.

Optimizing your emails is key. Use split testing to find the best subject lines, body copy, and calls to action. This goes for your auto-responder emails too. Test and optimize for maximum impact.

Make your emails more relevant with marketing automation. Create automated workflows based on subscriber behavior. Tailor your emails to each individual, rather than sending generic messages to everyone.

Looking to build a sales funnel for your restaurant? Look no further than ClickFunnels 2.0! We’ve got everything you need, from templates to a visual editor for customization. Plus, our email marketing functionality allows for broadcast emails, automated sequences, and behavioral triggers.

And here’s the best part: we offer a free trial. Try out our software risk-free and start building your Value Ladder sales funnel today!

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