Free

7 Killer Sales Techniques Designed For Beginners

Published on November 7, 2023

Are you a beginner in the world of sales? Do you feel overwhelmed by the thought of selling a product or service to a potential customer? Don’t worry, you’re not alone. Selling can be a daunting task, but with the right techniques, it can be done successfully. In this blog post, we’ll be sharing 7 killer sales techniques designed for beginners to help you boost your sales and revenue.

But fear not! Selling your offer and growing your business doesn’t have to be a daunting task. With these 7 killer sales techniques specifically designed for beginners, you’ll conquer your nerves, attract the right customers, and close more deals.

In this guide, we’ll walk you through each technique so you can confidently sell your offer, connect with your audience, and watch your business flourish year after year.

#1: Identifying Your Ideal Customer Profile.

Ever heard of an ideal customer profile (ICP)? It’s a comprehensive description of your perfect customer—a roadmap to finding those who need your offer, understand its value, and are ready to buy.

By knowing exactly who you’re looking for, finding your ideal customers becomes a breeze. Plus, selling them on the value of your offer becomes second nature.

But how do you create this profile? It all starts with answering some crucial questions:

Who are they? (age, location, education)
What job title do they hold?
Which industry are they in?
What size company do they work for?
What are their values, interests, and aspirations?
How do they prefer to communicate?
What motivates their purchasing decisions?
How do they typically make purchases?
What’s their budget?
What’s their purchasing process like?

Finding the answers might take some time, but the effort you put in will be worth it. To make things easier, here are a few tips:

Tip #1: Talk to your audience! They have invaluable insights into their spending habits and preferences. Get feedback directly from them to gain a deeper understanding of what they need.

Tip #2: Let your profile evolve. Start broad and gradually narrow it down as you gather feedback and data. This iterative process will refine your ICP over time.

Tip #3: Involve your team. Sales isn’t the only department that interacts with customers. Consult your customer support, marketing, and product development teams for different perspectives on your ideal customer.

Tip #4: Segment the market. If you have multiple products or serve different market segments, you may need multiple ICPs. This will help tailor your messaging to attract the attention of each specific customer segment.

As you build and refine your ICP, remember this quote from Russell Brunson: “When you have a perfect vision of who your dream customer is, it becomes easy to find where they are congregating. On the contrary, if you don’t have perfect clarity on who that person is, it’s really hard to find them.”

Get ready to transform your sales game and achieve remarkable success. Let’s dive into these killer sales techniques and unlock your sales potential today!

#2 – Understanding Your Prospects’ Awareness Levels

When it comes to sales, knowing your prospects’ level of awareness is crucial. Each person you encounter will be at a different stage of understanding their needs, the available solutions, and your product or service.

Instead of overwhelming an unaware prospect with product details or bombarding a highly aware prospect with marketing messages, you can provide the right information at the right time.

Let’s break down the different levels of awareness:

Unaware: These prospects don’t even realize they have a problem or know about potential solutions. They make up a significant portion of the market, making them challenging to market to. To get their attention, you need to introduce the problem using relatable stories or scenarios.

Problem-Aware: These prospects are aware that there is a problem, but they’re still in the early stages of finding a solution. They have a lot of questions about the problem and its impact. Focus on highlighting the benefits of solving the problem and what it will look like once it’s resolved.

Solution-Aware: These prospects know they have a problem and are actively searching for solutions. However, they might not be aware of your product or service. This is an opportunity to present your unique value proposition and explain how you can help them solve their problem better than the competition.

Understanding your prospect’s awareness level allows you to tailor your approach and increase the likelihood of making a sale. Use these techniques to capture attention and close deals like a pro.

Are you struggling to make sales as a beginner? Look no further! We have just the sales techniques designed for newcomers like you.

Product-Aware Stage: Stand Out from the Competition!

When your prospects are exploring different solutions and trying to decide which one to purchase, this is your chance to shine. Show them how your product or service is the answer to their problems. Highlight the features and benefits that set you apart from the competition. Paint a picture of how their life will improve with your offer. It’s time for your hard work to pay off!

Most Aware Stage: Give Them That Final Push!

When your prospects are fully aware of your product and just need a little nudge to make a purchase, traditional content won’t cut it. Instead, offer incentives like discounts or bonuses to push them over the edge. They already know the value your product provides, so give them that extra push to seal the deal.

How to Identify Their Level of Awareness

Before crafting your messaging, it’s crucial to understand where your prospects are in the buying process. Listen for clues in their conversations, observe their behavior online, and review their past interactions with your team or content. Once you know their stage of awareness, you can tailor your sales approach to resonate with them.

#3 – Understanding Their Pain Points: Connect on a Deeper Level

To effectively position your offer, you must understand the pain points your prospects experience. Show them that you understand their frustrations and empathize with their struggles. Ask open-ended questions to gather valuable insights. Use feedback from your customer support team to refine your messaging. By addressing their pain points, you’ll build trust and create a connection.

Position Your Solution as the Ultimate Fix

Once you’ve identified the pain points, position your solution as the ultimate fix. Empathize with your audience and show them how your product can alleviate their frustrations. Grammarly does this expertly in their ads, speaking directly to students and working professionals. Tailor every element of your messaging to resonate with your specific audience segment.

Don’t Miss Out on ClickFunnels! Try it for Free Today!

Boost your sales game with these killer techniques. Don’t miss out on the opportunity to skyrocket your success. Take advantage of ClickFunnels, your ultimate tool for sales excellence. Sign up for a free trial now!

#4 – Put Your Customer First: Forget About Your Goals and Focus on Your Customer’s Goals

The key to successful selling is not about pushing your own agenda, but rather understanding and meeting your customer’s needs. By collaborating with them to solve their problems, you’ll eliminate barriers and make the sales process smoother.

When you genuinely help customers achieve their goals, they will be more likely to reciprocate by buying from you, staying loyal to your brand, and referring you to others. Building trust is the secret to making more sales.

Here are a few ways to build trust and connect with your customers in the sales process:

Ask Deep Dive Questions: Instead of asking generic product-centric questions, dig deeper and ask open-ended questions about their challenges and how you can assist them.

Avoid Premature Solutions: Don’t jump to suggesting products or services before you fully understand the customer’s goals. Tailor your recommendations based on their specific needs.

Share Success Stories: Tell stories of how you’ve helped similar customers achieve their goals. This showcases your expertise and customer-centric approach.

Take a look at how ClickFunnels applies these techniques on their landing pages. They use compelling stories that resonate with their audience and focus on collaborative language to position themselves as partners.

In your own messaging and meetings, ask your customers about their short-term and long-term goals related to your product or service. Then, align your pitch with those goals.

Once you master the art of using your audience’s goals and desires in your sales approach, the next step is automating the sales process for maximum efficiency.

Discover the power of these killer sales techniques and take your sales game to the next level.

#5 – Master the Art of Sales Funnels

Are you new to the concept of sales funnels? Don’t worry! Sales funnels are a powerful tool that can automate your sales process and guide your prospects through each stage of awareness.

And with ClickFunnels, creating an effective sales funnel has never been easier.

For instance, if you have prospects who are in the early awareness stage, you can create a compelling landing page using one of ClickFunnels’ proven-to-convert templates.

Once they land on your page, you can capture their email address and effortlessly send them newsletters and emails using our intuitive drag-and-drop editor.

But that’s not all! For prospects in the decision-making stage, you can create sales pages, host webinars, and even accept payments directly through your funnel.

The best part? You don’t need any design or development skills to make it happen.

With ClickFunnels, you have access to 20+ different sales funnel templates, such as the Squeeze Page Funnel, which can turn your visitors into valuable subscribers and leads.

And when you want to drive more revenue or offset your advertising costs, you can introduce a 2-Step Tripwire Funnel with our pre-built templates. Just plug in your messaging and branding, and you’re good to go!

Once you’ve perfected your funnel flow, fine-tuned your messaging, and figured out what converts, you can level up to using a Webinar Funnel to skyrocket your sales.

In our own business, we combine these different funnels to captivate our target market at every awareness stage.

But remember, not all prospects will convert right away. That’s why our next sales technique is crucial.

#6 – Nurturing Your Prospects

Building an effective sales funnel is just the beginning. Most prospects won’t buy immediately, which is why you need to nurture them along the way.

Our email sequences focus on breaking down objections, answering questions, and diving deeper into the features they’ll enjoy as ClickFunnels members.

And to create a sense of urgency, we send a final email reminding prospects that time is running out on their exclusive offer. The countdown is on!

So, consider what might be holding your prospects back from buying right away and tailor your marketing accordingly.

Master the art of sales funnels and nurture your prospects to turn them into valuable customers.

As you dive into this guide on sales techniques, you’re embarking on a journey from beginner to expert marketer and sales strategist.

And guess what? We’re about to reveal one of the most powerful techniques that can take your marketing and sales to new heights: affiliate marketing.

Here’s how it works: you team up with other business owners who already have access to your ideal customers. They promote your products or services, and in return, they earn a fair share of the profits.

Now, affiliate marketing is a bit more advanced than the previous techniques we’ve covered, but don’t worry! By mastering those first techniques, you’re already laying the foundation for success with affiliate marketing.

So, how do you get started?

First, decide which offers you want to give your affiliates access to. Then, determine the commission structure that works best for you and your partners.

At ClickFunnels, we offer a great incentive of 30% recurring commissions for our core offer, ClickFunnels 2.0.

Next, create a landing page specifically for your affiliate program. This will be your hub for attracting and engaging potential affiliates.

To ensure seamless collaboration, make sure to accurately track the sales your affiliates generate for your business. This way, you can consistently reward them and keep them motivated to promote your offers.

The result? You’ll have a team of dedicated salespeople working hard to promote your business, while you enjoy the benefits of an automated sales process.

Remember, each of these techniques builds upon the one before it. So, start by understanding your audience and their needs, then progress towards automation and selling your offers more efficiently.

If you’re ready to kick-start your journey, click here to explore ClickFunnels 2.0, start your free 14-day trial, and see just how much easier it can be to implement these techniques.

Get ready to transform your sales game and take your business to new heights!