Discover the Secrets Behind Jasper’s Opinionated Product Design

Want to know the insider tips and tricks behind creating a successful, opinionated product? Look no further than Jasper and their innovative approach to designing for impact.

Imagine having the power to create a product that perfectly caters to a specific audience, making their lives easier and more efficient. That’s exactly what Stephanie Mencarelli, Jasper’s VP of Design, has accomplished with her impressive track record designing products for global giants like Spotify, Walmart, and Fandango.

But what exactly does it mean for a product to be “opinionated”? It’s about making deliberate design choices that prioritize the needs of a specific audience, rather than offering countless options that could overwhelm users. In Jasper’s case, that audience is marketers, and every aspect of the product is carefully crafted with them in mind.

However, the term “marketers” is broad, encompassing professionals with diverse needs and responsibilities. Just like the range of listeners on Spotify, marketers vary in their workflows, expertise, and industries. This is where Jasper’s challenge begins – to create an opinionated product that satisfies these marketers in all the right ways.

Stephanie has the exciting yet daunting task of appealing to all these marketers, which requires finding a common thread. Jasper needs to be simple and easy to use, yet powerful in meeting the unique needs of each marketer. In order to achieve this, her team starts by defining a specific proto-persona and identifying where their needs are being met or neglected. They also devote significant effort to fine-tuning models to ensure that Jasper’s outputs align with a brand’s voice and the marketer’s current task.

What distinguishes an AI platform like Jasper as “opinionated”? It’s about addressing customer pain points with creative solutions that exceed their wildest expectations. Stephanie compares building a product to constructing a house, with a solid foundation of a user-friendly first-time experience. From there, Jasper continues to evolve by understanding each marketer’s specific goals, daily workflow, and adjusting the system accordingly. Context is key, as Jasper learns more about the user and makes personalized recommendations to enhance their marketing efforts.

Unlike a vast, open-ended toolbox, Jasper embraces a persona-first approach tailored specifically to marketers’ needs. By focusing on this demographic, the team ensures that Jasper’s AI capabilities are leveraged where they make the most impact. Marketers are a natural fit for AI technology, given their continuous creation of content and the need to track its performance.

With Jasper’s recent launch, the world has witnessed the product’s evolution into a true end-to-end co-pilot for marketers. Stephanie and her team cover every phase of a marketer’s journey, from research and creation to performance measurement, leaving no stone unturned to deliver a comprehensive and efficient solution.

Have you ever wondered how popular trends in AI UX have influenced the design of Jasper?

It’s like looking at the night sky and seeing stars that are millions of light years old, but just experiencing it now. The AI technology revolution is an exciting time for designers, but it’s also important to avoid getting caught up in what everyone else is doing. We believe in designing things that are completely new and groundbreaking. Let’s think big and imagine an AI-first version of every experience.

For years, designers have relied on existing guidelines and patterns, but now we’re in the early stages of defining a whole new playbook for AI design. We’re working on a new AI copilot guideline that will shape the future of our industry. Our product has already been copied many times, but our design team is dedicated to defining the future of AI design. You can see the first steps towards that in our product today.

At Jasper, we strongly believe in the responsible use of AI in marketing. We’re cautious about relying on certain LLM creators because they have shown a lack of concern for bias and safety. We value interoperability and use a variety of LLMs to create amazing content, but we understand the risks involved.

Right now, we have safety protocols in place to flag and address problematic content after it’s created. But our goal is to go beyond that and prevent harmful content from being created in the first place. We want Jasper to be at the forefront of filtering out unethical and biased content from the start, without relying on what model providers think is right or wrong. This would be a significant achievement for AI and has important implications for businesses.

In addition to auto-filtering, we’re working on giving customers even more control over the machine. Our roadmap includes a feature that allows admins to specify words, phrases, or topics that should not be included in the content generated by Jasper. This way, businesses can ensure that their top-secret projects or sensitive information is not inadvertently disclosed.

Recently, our team was excited to design a feature called X Ray Mode. We’ve learned that users want transparency and control over technology. This feature allows our customers to dive into the workings of Jasper and see how decisions were made. If something doesn’t seem right, they can provide feedback to improve their unique experience. It’s a straightforward feature that gives people the ability to take charge when they want to. While not everyone may need it, it’s there for those who want to peer behind the curtain and understand how things are happening.

AI can be quite opaque, so we’re committed to empowering users and giving them control over the LLMs used by Jasper. We want our customers to have a high level of confidence and trust in our product. In fact, our vision for Jasper includes our CEO Timothy Young speaking before Congress to showcase the developments we’ve made in responsible AI use. The safety of data, avoidance of harmful content, and ethical leadership are core values for us at Jasper.

So, what was the latest feature we were excited to design with the team?

We’ve realized that users want visibility into how the technology works. That’s why we’re thrilled about creating X Ray Mode, which allows customers to explore and understand the inner workings of Jasper. It gives them control and the ability to provide feedback, ensuring their unique experience meets their expectations and preferences.

We’re committed to empowering our users, and X Ray Mode is just one example of how we’re putting control in their hands. AI doesn’t have to be a mystery – together, we can make it transparent and trustworthy.