Email Marketing

Most Effective Ways to Get Leads for New Businesses

Published on November 7, 2024

So, You Launched a Business—Now, Let’s Get Some Leads!

To succeed, you need customers, and the first step is turning people who are interested in your product or service into actual leads. Today, we’re sharing seven simple ways to get started.

Understanding Lead Generation

Before diving in, let’s quickly go over what lead generation is and why it matters.

What’s a Lead?

A lead is someone interested in what you offer. They’ve shown interest and given you their contact information, like an email.

What’s Lead Generation?

Lead generation is about getting people interested enough to give you their contact details, usually by offering something valuable for free.

What’s a Lead Generation Funnel?

A lead generation funnel is a system designed to move people from curious visitors to engaged leads. The first step, called the Bait stage, uses a “lead magnet” to capture their attention.

What’s a Lead Magnet?

A lead magnet is a freebie you offer in exchange for an email address. Think of it as a sample of what you offer:

Restaurants can offer a free meal sample
Consultants can offer a free service or session
Book authors can offer a free chapter
Online educators can offer a mini-course
Software companies can offer a free trial

The more valuable the lead magnet, the better it attracts quality leads.

Expected Conversion Rates

If you’re new, expect about a 10% conversion rate: for every 100 visitors, 10 may become leads. With practice, you can boost these numbers over time.

Seven Simple Lead Generation Funnels to Try

1. Homepage Funnel

Use your website’s homepage to showcase your lead magnet. Add a pop-up to capture email addresses, then follow up with a thank-you page.

2. Squeeze Page Funnel

This is a simple landing page dedicated to your lead magnet. Just ask for an email in exchange for your freebie and thank them afterward.

3. Reverse Squeeze Page Funnel

Here, you offer value first without asking for an email. Often, a video provides initial information, and then, if interested, they can give their email to access more.

4. Survey Funnel

A survey funnel uses questions to qualify leads. You can learn more about their needs and if they’re a good fit for your product.

5. Webinar Funnel

Use a free webinar as your lead magnet, delivering valuable information. At the end, pitch your product or service.

6. Product Launch Funnel

This funnel is for building excitement for a new product. Use a series of videos to tell a story, address concerns, and show the benefits, building up to the launch.

7. Free Plus Shipping Funnel

Offer a physical item for free and only charge for shipping. This works well if you have a strong core product and want to get leads for related offers.

How to Drive Traffic to Your Funnels

1. Social Media Marketing

Promote your lead magnet on social media. Post consistently and direct followers to your lead magnet link.

2. Video Marketing

Create videos (like on YouTube) to reach potential leads. In each video, mention your lead magnet as a free resource.

3. Paid Advertising

If you have a budget, consider paid ads. Take a course on running ads effectively, then experiment with a small budget until you find what works.

Try ClickFunnels Risk-Free!

Our software, ClickFunnels, makes it easy to create and manage lead generation funnels. With a 14-day free trial, you can explore its features with zero risk.

Start generating leads today and see how ClickFunnels can grow your business!

This version simplifies the core ideas and actionable steps to keep your lead generation strategy clear and concise.