Discover the Power of Long Copy Ads: 3 Examples

Long copy ads have the potential to be incredibly effective when done right. Explore three impressive examples of these ads and learn the secrets to writing high-converting copy for your own campaigns!

In a world filled with constant distractions and endless responsibilities, some marketers are skeptical about long-form copy. They wonder, “Who has the time or attention span to read it all?”

But the truth is, long-form copy, including long copy ads, can be just as successful, if not more so, than short copy. The key is to create copy that is engaging, relevant, and valuable to the reader. When done correctly, the length of the copy doesn’t matter.

Still not convinced? Let’s delve into some of the best long copy ads of recent times, analyze what makes them compelling, and discuss how you can create your own high-converting ads for your campaigns!

What exactly is a long copy ad?

While long-form content is typically considered to be 1,000 words or more, the length of ad copy can vary. Long ad copy, whether it’s a print ad or an online ad like a Facebook sponsored post, is simply more detailed and extensive than a typical ad. It allows for a deeper exploration of the product or service being advertised.

For example, a 750-word ad may be excessive for promoting a free, 45-minute webinar. In that case, shorter copy would be more appropriate. However, selling a revolutionary SaaS product for large enterprises or a $1500 course for senior executives may require longer copy to fully explain the value and benefits.

These examples highlight why longer copy can be necessary and effective. Are you ready to see some real-life examples?

Discover the Best Long Copy Ads of All Time

To understand what makes long-copy ads so effective and how you can leverage them in your own digital marketing efforts, let’s analyze three exceptional examples and explore their strengths.

1. Mitsubishi

First up is this brilliant, long-form print ad from Mitsubishi.

What makes it effective? It:

– Grabs attention with a contrasting headline that piques curiosity and compels readers to continue
– Utilizes contrast throughout the copy to make key points stand out
– Provides specific details to reinforce the brand’s credibility
– Revisits the initial claim from the headline, backed by evidence, and segues into a broader idea that ultimately sells the Mitsubishi brand

2. Atoms

Next, we have a bold and admirable ad from footwear brand Atoms. Let’s take a closer look at what this copy does well:

– Acknowledges a perceived disadvantage of the product and addresses it head-on
– Presents compelling facts that outweigh the disadvantage and turn it into an advantage
– Reinforces the brand’s stance, earning respect and potentially changing readers’ perspectives on the product’s value despite the higher price

3. Volkswagen

Finally, we have a print ad from Volkswagen. What can we learn from this example?

Volkswagen ad

– Captivates readers with an intriguing claim and connects it to their personal experiences through a relatable question
– Tells a delightful story that resonates with the adventures and experiences that VW owners seek
– Leads up to the idea that adventure is within reach and encourages readers to take action by exploring the Volkswagen SUV range

As you can see, there is no one-size-fits-all approach to writing effective long copy ads. The above examples showcase different techniques, from interesting facts to addressing objections, and even storytelling. However, there are also some common pitfalls to avoid when crafting copy of any length.

Want to write high-converting long copy ads? Avoid common pitfalls and follow these best practices.

First, don’t forget audience research. Your copy needs to speak directly to your ideal customer’s pain points and desires.

Next, keep your copy focused. Include the most important selling points without going overboard. Less is more!

Avoid using conflicting calls-to-action. Too many choices can be overwhelming and lead to decision paralysis. Keep it simple and guide your readers towards a single next step.

Remember, copywriting best practices are essential. But, combining them with insights about your target audience and strong calls-to-action will make your ad truly compelling.

Now, how can you write engaging long copy ads? Let Jasper’s AI assist you! Use our templates to tell stories, explain solutions, and create captivating ad copy.

In just 30 minutes or less, you can create high-quality, conversion-boosting copy with Jasper. Try it for free and share your results in our Jasper Facebook group.

Ready to transform your ad campaigns? Claim your free trial of Jasper today!