How to Make an Infographic Video

Infographic videos are a fantastic way to present information in a captivating and entertaining format. But did you know that creating an infographic video can be even more exciting and effective than a static infographic? In this blog post, we’ll explain why and show you exactly how to create an infographic video in just 7 simple steps.

Why Should You Create an Infographic Video?

Infographic videos offer numerous benefits for businesses, entrepreneurs, and nonprofits. Some of the main advantages include:

– Boosted Metrics:

Infographic videos are enjoyable to watch, which means they can greatly improve important metrics like page views, click-through rates, and viewer engagement.

– Increased Credibility:

Infographic videos are professional, insightful, and interesting, making them perfect for establishing authority and thought leadership in your industry.

– Attract New Fans & Followers:

With their engaging visuals and interesting stats, infographic videos are highly shareable, making them a valuable asset in your content marketing strategy for attracting new fans and followers.

– Simplify Complex Information:

Videos make it easier to understand complex data. For example, it’s hard to grasp the depth of the ocean, but a video comparing it to everyday objects can make it much more relatable and understandable.

In short, there are many reasons why creating an infographic video is a smart move. But how do you actually do it? Let’s dive into the step-by-step process.

Step 1: Define Your Audience & Objectives

To create an effective infographic video, it’s crucial to consider your target audience and the objectives of your video.

Ask yourself:

– What do you want your infographic video to achieve?
– Who is your ideal audience, and how can you connect with them?
– What action should viewers take after watching your video?

By answering these questions, you’ll gain a clear understanding of who your video should resonate with and what it should accomplish.

Step 2: Gather Your Data

Finding a great topic for your infographic video is easier than you think. Look at industry trends, news items, upcoming events, or even conduct surveys or interviews to collect data that your target audience will find interesting. Additionally, websites like Data.gov and Google Public Data Explorer offer a wealth of public data on various subjects to help you find worthy topics for your video.

Step 3: Craft Your Script

Before diving into production, it’s important to create a script.

Keep these best practices in mind:

– Grab Attention Early:

Start your video with one of your most fascinating facts to captivate viewers right from the beginning.

– Appeal to Emotions:

Utilize statistics that shock, entertain, or tug at viewers’ heartstrings to create an emotional connection and make your video memorable.

– Time It Right:

Aim to keep your video between 30-90 seconds by focusing on the highlights of your data rather than overwhelming viewers with every single statistic.

Ready to bring your script to life?

Step 4: Storyboard Your Video.

Sketch out your scenes alongside your script to ensure a smooth and engaging video. Don’t worry, it’s easier than it sounds. Take a look at this example: [insert image]

Storyboarding is a crucial step in creating a top-notch infographic video. It helps you get a feel for the pacing and identifies any issues early on. Plus, it gets everyone on your team on board with the video concept, avoiding headaches later.

Now that your script and storyboard are ready, let’s move on to

Step 5: Record Your Script.

There are a few options available: you can record it yourself, hire a pro voice actor (for a cost), or utilize text-to-speech software like Talkia. Whatever you choose, we’ve got you covered.

Step 6: Create the Video.

We recommend using Doodly, a user-friendly whiteboard animation software. No tech or design skills needed. Whiteboard videos are not only great for learning, but they also keep viewers engaged 20 times more than traditional videos. Perfect for your infographic video.

Lastly, Step 7: Promote the Video.

Get your masterpiece out there! Send it to your email list, share it on social media platforms, write a blog post around it, and even share it in relevant forums and communities. There are endless ways to boost your video’s reach and attract your target audience.

See? Creating an infographic video is a straightforward process that packs a punch. And with its impressive results in generating engagement, increasing brand awareness, and building a larger following, investing in infographic videos is a no-brainer. So, what are you waiting for? Let’s get started! Grab your copy of Doodly today.