How to Write a Tagline for Your Business in 20 Exceptional

Struggling to create the perfect tagline for your business? Look no further! Our comprehensive guide will walk you through the process of crafting a compelling tagline that captures your brand’s essence. Plus, get inspired with 20 amazing examples.

Taglines are more than just words. They have the potential to become the face of your brand, making a lasting impression on your audience. As a content marketer, it’s crucial to understand the art of writing a tagline that truly resonates with your target market.

In this article, we’ll delve into what makes a tagline catchy, explore the difference between taglines and slogans, and even show you how to use AI to create an unforgettable tagline.

Let’s start by understanding what sets a catchy tagline apart. A truly catchy tagline not only grabs your audience’s attention but also stays with them long after they’ve encountered it. It forms a mental connection with your brand, becoming a memorable part of your identity.

Now, let’s clarify the distinction between taglines and slogans. While these terms are often used interchangeably, they serve different purposes. A tagline is a concise, one-sentence representation of your brand’s mission and uniqueness. It tells your audience what you do and why you’re different from the competition. On the other hand, a slogan is a catchphrase associated with specific marketing campaigns or advertising purposes.

Wondering what makes a good tagline? Here are three key characteristics to keep in mind:

1. Clarity: Aim for utmost clarity in your tagline. Avoid vague words and phrases that might confuse your audience. Your tagline should clearly communicate what you offer.

2. Memorable: Your tagline should strike a chord with your audience, leaving a lasting impression. While they might not remember it word for word, they should remember the essence of your brand and what it offers.

3. Stand Out: Differentiate yourself from the competition by highlighting your unique selling point in your tagline. Show your audience why they should choose you and how you address their needs in a unique way.

When writing your tagline, also consider how it complements your company name. Creating a pleasing rhythm between the two can enhance the overall impact.

Ready to create a tagline that draws customers in? Let’s dive into our fool-proof step-by-step guide:

1. Identify your mission: Start by defining your brand’s mission and objectives. What do you aim to achieve? Specify how you plan to serve your audience and what sets you apart. Creating a clear mission statement will lay the foundation for your tagline.

2. Think benefits: Shift your focus from your brand to your customers. Identify the most appealing benefits your products or services offer to your target audience. Consider the emotions your brand evokes and incorporate them into your tagline.

With these steps, you’ll be well on your way to crafting a tagline that grabs attention, resonates with your audience, and sets you apart from the competition. Don’t forget to get inspired by our examples along the way!

Let’s Get Creative: Brainstorming Your Perfect Tagline!

Now that you have all the ingredients for your tagline, it’s time to let your ideas flow! We recommend jotting down 5-10 potential taglines for your brand, focusing on the benefits and overall mission. Your tagline doesn’t have to be mind-blowingly clever, but a little creativity never hurts, as long as you stay true to your message.

1. Use a Copywriting Assistant

Meet Jasper, your AI copywriting sidekick with an infinite well of creative ideas. With over 52 writing templates to choose from, the Perfect Headline template is the key to crafting catchy, all-encompassing taglines for your business.

Simply paste your brand’s mission into the “product description” box on the left, add your target audience, and let Jasper do the rest. It’s like having an automated brainstorming session! Here are some examples of what Jasper can come up with:

– A new kind of skincare that works with you, not against you.
– The perfect makeup without the harmful chemicals.
– Tally Cosmetics: Unlocking Natural Skincare for Sensitive Skin.

You can even mix and match these generated headlines with your own ideas to create high-quality taglines!

Looking for even more creative options? Give Jasper’s Website Sub-headline template a try. It’s designed specifically for crafting catchy subheadings that can double as taglines. Here’s an example of what it can do for Tally Cosmetics:

– Tally Cosmetics: Where Beauty and Nature Align.

2. Sleep On It

Don’t rush the decision-making process when choosing your tagline. Take your time, let it simmer in your mind as you go about your day, and brush your teeth. The best results come from thoughtful deliberation and revision, so don’t be afraid to give it the time it deserves. We’re confident you’ll make the perfect choice in no time.

20 Exceptional Examples of Taglines

Need some extra inspiration? Check out our curated list of 20 amazing tagline examples across various industries, from B2B companies to food and automobile brands. If you’re in need of a company tagline, this should get your creative juices flowing. We’ve categorized these examples and explained why each one works for its respective brand.

1. Meow Mix: A favorite among cats!

When it comes to cat food, nothing beats Meow Mix. This clever tagline perfectly captures the enthusiasm that cats have for this delicious brand.

2. Baskin Robbins: Endless ice cream options!

Do you love ice cream? Baskin Robbins has you covered with their incredible selection of 31 flavors. That’s a whole month of deliciousness waiting for you to explore.

3. Toyota: Adventure awaits!

Toyota’s tagline embodies their promise to provide customers with exciting journeys. Get ready to hit the road and experience the joy of driving with this inspiring and punny tagline.

4. Experience the Magic of Disney: Discover the Most Enchanting Place on Earth

Forget about Disneyland’s famous slogan, once you visit Disneyworld, you’ll truly understand the magic that lies within this tagline.

5. Spotify: Unleash Your Musical Journey

When it comes to music selection, Spotify has you covered. With their incredible music curation and countless choices, you’ll find the perfect soundtrack for every moment of your life.

6. Pinterest: Uncover Endless Inspiration

Calling all dreamers and visionaries! Pinterest is the ultimate destination for finding your next big idea. Creative Director Clare Anderson perfectly captured the essence of this platform with their memorable tagline.

7. Airbnb: Make Any Place Feel like Home

Airbnb originally coined the tagline “Travel Like a Human,” but in 2014, they embraced a new motto: “Belong Anywhere.” This new tagline reflects Airbnb’s mission to help travelers feel at home wherever they go. Remember, brands can evolve and change their taglines, so don’t be afraid to embrace a new identity.

8. Red Bull: Unleash Your Inner Energy

For over 30 years, Red Bull has stuck with their iconic slogan, “Red Bull gives you wings.” While it may not literally give you wings, this energy drink fuels athletes and individuals alike to push past their limits and achieve greatness.

Straightforward and Powerful , Perfect Taglines:

These taglines cut to the chase, leaving no room for confusion or guesswork. They confidently showcase the benefits and offerings of these brands.

9. VEED.IO: Simplify Video Editing Like Never Before

With VEED.IO, creating, transcribing, and subtitling videos has never been easier. Experience the simplicity and convenience that their tagline promises.

10. ConvertKit: Empowering Creators with Marketing Success

Positioning itself as the ultimate marketing platform for creative entrepreneurs, ConvertKit’s tagline speaks directly to those who want to take their creative endeavors to new heights.

11. Toggl: Tracking Time for Productive Work, Not Overwork

Are you looking for a better way to manage your time? Toggl has the solution. Our innovative time tracking tool helps you stay focused and productive, without burning yourself out.

12. Teamwork: The Ultimate Project Management Platform for Client Success

Struggling to keep your projects on track? Look no further than Teamwork. Our all-in-one project management platform is specifically designed for client work, ensuring your projects are delivered on time and exceed expectations.

13. Yesware: The Essential Toolkit for Sales Professionals

Calling all sales professionals! Yesware is here to revolutionize your workflow. Our all-in-one toolkit is tailored to your needs, helping you close more deals and drive greater success.

14. TESCO: Every Little Detail Makes a Big Difference

At TESCO, we believe in the power of small things. Our tagline embodies our commitment to providing the best value to our customers, from the smallest discounts to the freshest products.

15. Papa John’s Pizza: Uncompromising Quality from Better Ingredients

When it comes to pizza, quality matters. At Papa John’s, we take pride in using only the finest ingredients to create the best-tasting pizza. Trust us to deliver a delicious dining experience every time.

16. Coldstone Creamery: Indulge in the World’s Finest Ice Cream

Ready to satisfy your sweet tooth? Look no further than Coldstone Creamery. Our tagline speaks for itself, promising a taste sensation like no other.

17. Lush: Experience the Freshness of Handmade Cosmetics

Discover the beauty of handmade cosmetics with Lush. Our tagline captures the essence of our brand and the exceptional quality of our products. Treat yourself to a fresh and luxurious experience.

Abstract business taglines that ignite inspiration

18. Apple: Embrace Innovation and Think Different

Join the Apple revolution and unlock your creative potential. Our tagline reflects our commitment to pushing boundaries and challenging the status quo.

19. McDonald’s: Feel the Love with Every Bite

Looking for a fast and tasty meal? McDonald’s has got you covered. Our tagline might be simple, but it captures the joyful experience of enjoying our food.

20. Nike: Unleash Your Inner Champion, Just Do It

Need a boost of motivation? Nike is here to inspire you. Our tagline embodies the spirit of determination and encourages you to take action towards your goals.

Create an unforgettable perfect tagline with Jasper

Struggling to craft the perfect tagline for your business? Look no further than Jasper. Our platform provides you with recommended templates and resources to help you create a tagline that will leave a lasting impression on your audience.

Sign up with Jasper today and start brainstorming your brand’s tagline. Let us be your partner in creating a memorable and compelling message.