6 Essential Tips for Creating an Irresistible Marketing Brochure

Don’t underestimate the power of brochures in today’s digital age! Despite what you may think, print advertising is still alive and well. Billboards, brochures, and posters continue to grab people’s attention during their daily routines.

This rings especially true for certain industries like hospitality. According to a study by Bentley University, 85% of people discover new attractions or businesses in this industry by picking up a brochure.

So if you’re wondering how to create a compelling brochure, you’re not behind in your marketing game. In this article, we’ll explore how to effectively use brochures to market your business in the digital era. Plus, we’ll introduce you to a tool that makes creating brochures a breeze.

How to Successfully Incorporate Brochures into Your 2023 Marketing Strategy

Still unsure about the role brochures can play in your marketing efforts? Don’t worry, we’ve got you covered.

Here are five ways you can use both print and digital brochures to promote your business:

1. Point-of-sale marketing: Place your brochure where your target audience frequents, such as brick-and-mortar stores.
2. Direct mail: Send brochures to customers via mail or email after they express interest in your product or service.
3. Sales support tool: Showcase the full range of your services to customers who have already made a purchase or provide brochures as a freebie.
4. Event distribution: Utilize brochures as the perfect marketing tool to attract potential customers at trade shows or industry events.
5. Printable asset or lead magnet: Create a well-designed, informative digital brochure (like industry reports) as a valuable resource to attract potential customers while growing your mailing list.

How to Craft an Impactful Brochure for the Digital or Print Medium (Step by Step)

Now that you understand the value of a top-notch brochure, let’s dive into how you can create one that captivates your audience.

1. Determine your brochure’s goal:

Identify where your target audience is in the customer journey and tailor your content and layout accordingly. Are you aiming to grab attention, spark interest, incite desire, or compel action? Look to LucidPress as an example of how to use a brochure as a lead magnet to draw attention.

2. Develop an outline:

Start with a detailed outline to structure your content. Determine how many pages your brochure will have and decide what information to include.

3. Write engaging content:

Remember, business brochures don’t have to be dull. Even if your digital brochure focuses on stats and reports, you can make it engaging.

Use these tips to make your content appealing:

– Make your content skimmable with images, bullet points, and infographics.
– Incorporate 2-3 different fonts or font sizes to create visual interest.
– Utilize call-out boxes to highlight important information or tips.

4. Include impactful visuals:

Images and infographics can draw readers in and provide visual breaks. Strive for a visually pleasing design with complementary colors, readable fonts, and ample white space.

Want to make your brochure more effective? Here are some tips:

1. Add a call-to-action: Whether you want readers to visit your website or grow your social media following, make it easy for them to take action by including relevant information.

2. Make it useful: If you want readers to hold on to your brochure, make sure it provides value. Include a content publication checklist or a map of top camping spots to keep them engaged.

3. Print in high-quality: Despite the digital age, print advertisements still have a place. Proofread your brochure and use high-quality gloss paper to make it eye-catching and durable.

4. Meet Jasper: If creating brochures is a big part of your content marketing role, let Jasper lighten your load. With customizable templates and useful features like brainstorming headlines, outlining, and writing long-form content, it’s the perfect tool for brochure creation.

5. FAQs: Learn more about brochures, including the difference between brochures and flyers, how to structure and design a brochure, and the typical size recommendation.

Take your brochure to the next level with these helpful tips and tools.