Email Marketing

How To Maximize Email Marketing On WordPress with ClickFunnels 2.0

Published on October 23, 2023

If you’re running a WordPress website, you probably know how crucial it is to have an email marketing strategy. Email marketing helps you build a relationship with your audience, nurture leads and convert them into customers. However, WordPress was not designed for email marketing. What can you do to maximize email marketing on WordPress? Our answer is ClickFunnels 2.0. In this blog post, we will show you why ClickFunnels 2.0 is the best solution and how to use it to create a successful email marketing strategy.

#1 Choose the Right Software

Choosing the right software is key to success in email marketing. With ClickFunnels 2.0, you get everything you need to create a high-converting sales funnel: opt-in forms, landing pages, email marketing, sales pages, order forms, and more. ClickFunnels 2.0 is an all-in-one solution that seamlessly integrates with WordPress. It’s easy to set up, customize, and track your results.

#2 Design Your Sales Funnel

Designing your sales funnel is the next step. You need to have a clear path for your leads to follow from the opt-in form to the final sale. With ClickFunnels 2.0, you can create a step-by-step funnel that leads your customers through the process of becoming a paying customer. You can also automate your funnel with triggers, tags, and other automation tools.

#3 Grow Your Email List With a Lead Generation Funnel

To make your email marketing work, you need to grow your email list. ClickFunnels 2.0 offers a wide range of lead generation templates that you can use to attract new subscribers. With ClickFunnels 2.0, you can create lead magnets, quizzes, surveys and other types of opt-in forms to attract your ideal customers.

#4 Convert Email Subscribers to Paying Customers With This Welcome Sequence

Once you have attracted new subscribers, it’s time to convert them into paying customers. You can do this with a welcome sequence: a series of emails that are sent to your subscribers when they opt-in. Your Welcome Sequence should introduce yourself, provide value, and ease your subscribers into a sales pitch.

#5 Use Email Segmentation and Marketing Automation to Make Your Emails As Relevant as Possible

Email segmentation allows you to divide your email list into categories based on interests, behaviors, and other factors. This allows you to create highly personalized and relevant email campaigns for each segment. You can also use ClickFunnels 2.0’s marketing automation tools to automate your campaigns, making it easier to reach out to your subscribers at the right time.

#6 Write Emails That Sell With the “Hook,Story, Offer” Copywriting Framework

When writing emails, you want to have a structure that you can follow so that you can give your readers what they want in a digestible format. One framework to follow is the Hook,Story, Offer method. You start with a hook – something that captures your reader’s attention, then move on to a story that highlights your message, and finish with an offer that makes them take action.

#7 Launch a Weekly Newsletter To Stay Top of Mind With Your Email Subscribers

Keeping in consistent contact with your email subscribers is necessary to build relationships and establish credibility. A weekly newsletter that provides value, inform your subscribers of new products, and updates is a great way to stay top of mind. Not only does it keep your subscribers interested, but it’s also a great way to up-sell your products or service.

#8 Don’t Forget to Regularly Prune Your Email List!

Pruning your email list regularly to remove inactive subscribers is as important as growing your list. Keeping inactive subscribers on your list can hurt your deliverability and reduce open and click-through rates on emails. Thanks to ClickFunnels 2.0’s automation tools, taking this action has never been easier, as you can automate this process based on your data.

#9 Build A Sales Funnel For Your Business with ClickFunnels 2.0!

From the above steps, we’ve shown how ClickFunnels 2.0 can integrate seamlessly with WordPress to create a high-converting email marketing strategy. Starting a sales funnel with ClickFunnels 2.0 will help you create a seamless user experience for your subscribers and convert them into loyal customers.

Email marketing is a powerful tool that can help you grow your business, increase your revenue, and build lasting relationships with your customers. By following the steps outlined in this blog post, you can leverage ClickFunnels 2.0 to create a profitable email marketing strategy on WordPress. If you’re having trouble getting started or need help perfecting your funnel- get in touch with The Funnel Shoppe- the experts in Funnel creation and optimization on ClickFunnels 2.0.