Email Marketing

How To Delete Inactive Subscribers In GetResponse

Published on January 17, 2021

How To Delete Inactive Subscribers In GetResponse. It is natural to think that your marketing campaigns are successful if you have a longer list. To some degree, this may be true. It means you are getting people to sign up for an email list, which is a good thing. However, the other point of view comes up after people sign in. How do you distinguish potential customers from joyrides?

Having fewer active subscribers is vital compared to a lot of inactive subscribers. It might be a great idea to eliminate inactive subscribers from your directory.

Is having Many Inactive Subscribers Harmful?

The simple answer is, yes.

You spend money to accommodate your email subscribers. Paying for people who don’t open your messages isn’t getting value for your money. You need to weed out those who charge you without earning any returns.
Inactive readers negatively influence the delivery rate of your email advertising campaign. Email service providers categorize emails depending on how the recipients handle them. If your delivery rate is reduced, your emails end up in the spam folder. If your emails end up here, the odds of the receiver opening them is very low.

Best Time To Remove Inactive Subscribers

The right time to weed out inactive mail subscribers is when intending to move to the next pricing tier. GetResponse offers different packages based on the number of people in your directory. The lowest package of around 1000 people bills at a monthly rate of $15. At the next level, you begin paying more monthly subscription fees of $40.

If your membership increases to the next level, you start paying more money. Therefore, make certain you’re receiving value for money by simply paying for active subscribers.

Finding Inactive Subscribers

Inactive subscribers are the men and women who don’t confirm their subscription; you got rid of your directory or those whose mails bounced. You can locate them by clicking on the search icon located in the search contact page.

Two options are at your disposal for finding the dormant subscribers. Option one allows you to view all eliminated, unconfirmed or bounced contacts. You can narrow down the results to the necessary list. Choice two permits you to find a list of contacts you removed for a given reason or using a chosen method.

Steps To Follow to Find Dormant Contacts

1. On the dashboard, press the list icon and select the search tab.

2. The link indicates the number of dormant contacts linked to your account. You will visit the list of your inactive contacts.

3. On the list, your dormant contacts will display in categories. The three groups shown are eliminated, bounced, and unconfirmed. The page shows only one class at a time, but you can choose the list you want by pressing this tab.

Find Bounced Emails, Removal Method, or Bounce Type

1. Go to your dashboard, click the list tab then click the search icon

2. Select the Advanced search tab located on the search webpage. This command offers you choices for your search

3. One of the Advanced Search choices, select for the lists you require.

4. Select the Add condition to include more search instructions.

Your Search Condition

Select contacts activities from the first dropdown
Scroll through the options in the next dropdown. Click on the relevant Unconfirmed, Bounced, or Unsubscribed icons.
Limit the possible outcomes by type or method.
Select the Apply tab to view all the contacts that qualify for the given criteria.
You can also narrow down the probable outcomes to an individual or entity by adding the email address or name on your search entry.
You could also base your search on the date of your subscription. This option provides newcomers an opportunity of opening the email before being categorized as inactive by the program; hence, your elimination standards.

Dealing With Inactive Contacts

Locating inactive subscribers is simply the first step. You may address them in two ways. One is to be competitive, while another way is by using a gentle approach. Before choosing either of these two methods, click the”select all” tab on the upper left-hand section of the webpage. This command selects all the things on this page.

The Aggressive Approach

After selecting the contacts, you will have choices for your next course of action upon selecting the”Actions” tab. You can select the”Remove from the account” option to get rid of the chosen contacts from your GetResponse account. This course of action is irreversible, and the only way you can get the contacts back is if they voluntarily need to subscribe.

A Gentle Approach

You may opt for a gentle approach to deal with inactive contacts. The soft approach can be in two ways.

First, give them a second opportunity to be active on your effort. Send them a tricky email making them to participate, and if they behave accordingly, this can be a great sign. However, if they do not open this email, you can delete their contact info from your GetResponse account.
Instead, shift them to a reactivation campaign. In this campaign, email the group of people that you move to this category a few times per week with helpful content.
Entice them with offers and a catchy subject. If they don’t open your email, send them to a last polite email. The email ought to outline your intentions of removing them from the active directory unless they do something which indicates that they are interested in remaining in the list. The specific plan of action can be clicking a link on the last email is to include a”subscribe by email” in the GetResponse campaign.

Sustaining a comprehensive yet ineffective email list is a waste you need to manage. Not only does this cost you unnecessary but also you risk sending your messages to the recipient’s spam folder. You must identify the inactive contacts in your email directory in GetResponse.

Identify them based on their categories like bounced, unopened, and those you eliminate from the list. Once you’ve identified them, get the most appropriate course of action. You may opt to eliminate their association with your account instantly. Otherwise, give them another chance through an email seeking re-engagement or place them in your own reactivation campaign.

These activities not only weed out dormant customers but also ensure your email marketing efforts have a fantastic chance of succeeding.