How to Create a Newsletter to Win at Email Marketing

Ready to take your email marketing to the next level? Learn how to create a captivating newsletter that people actually want to read!

Email marketing is on the rise, with 78% of marketers reporting increased engagement in 2019. But how do you create a newsletter that stands out from the rest? In this article, we’ll show you why newsletters are a must-have for your marketing strategy and provide a step-by-step guide to crafting a newsletter that won’t end up in the trash.

Newsletters are a powerful tool for keeping subscribers informed about your business. Unlike blog posts, which live online and can be accessed by anyone, newsletters are delivered straight to your readers’ inboxes via email marketing software. They’re designed to be shorter and more impactful than traditional blog posts, with a specific marketing goal in mind.

So why should you invest in an email newsletter? Here are three compelling reasons:

1. Drive Sales:

According to Litmus, email marketing has the highest return on investment (ROI) of any marketing channel, with an average ROI of $36 for every dollar spent. Newsletters are a fantastic way to showcase new products or promotions and persuade customers to make a purchase. Just take a look at Babylist’s newsletter for inspiration!

2. Distribute Content:

If you’re looking to reach an audience that isn’t active on social media, email newsletters are your best bet. In fact, 87% of B2B marketers consider email one of their top organic distribution channels. Take Semrush, for example, who use newsletters to share valuable content with their subscribers.

3. Connect with Customers:

Sending someone an email is personal. It’s a direct line of communication that goes beyond SEO or social media interactions. By inviting you into their inbox, subscribers are giving you the opportunity to establish a deeper connection. You can even personalize emails based on their preferences and track their engagement. Girls’ Night In nails it with their weekly email newsletter, fostering a strong customer connection.

Want to create a killer newsletter that actually gets results? Look no further! We’ve got a simple 7-step guide to help you create a newsletter that hits your email marketing targets.

Step 1:

Define Your Goals – Figure out what you want to achieve with your newsletter. Whether it’s driving more site traffic, boosting sales, or connecting with your audience, knowing your goals will help you tailor your content effectively.

Step 2:

Build Your Email List – Don’t worry if you’re starting from scratch. We’ve got tips and tricks to help you grow your subscriber base, including using social media and optimizing your website with sign-up forms.

Step 3:

Find the Perfect Template – Your newsletter template sets the tone for your content. We’ll show you how to choose the right design, whether you prefer a minimalist look or a visually stunning layout.

Step 4:

Craft Compelling Copy with Jasper – Writing the perfect email is an art, especially when it comes to your subject line. Discover how an AI writing tool like Jasper can help you create attention-grabbing subject lines and persuasive bullet points.

Step 5:

Grab Their Attention with Visuals – Humans are visual creatures, so make sure your newsletter is visually appealing. We’ll give you tips on using images, graphics, and other visuals to enhance your content.

Step 6:

Personalize and Segment Your Content – Tailoring your newsletter to specific segments of your audience can make a big difference. Learn how to personalize your content and deliver the right message to the right people.

Step 7:

Test, Analyze, and Optimize – Don’t just hit send and forget. Continuously test and analyze your newsletter performance to make improvements and optimize your future campaigns.

With our step-by-step guide, you’ll be on your way to creating a newsletter that gets noticed, engages subscribers, and drives results. So why wait? Let’s get started on your email marketing success today!

Get ready for a newsletter worth your time!

Let’s face it, email marketing can be tough. But it doesn’t have to be. Before diving in, it’s important to set a clear goal. And when it comes to writing copy that really speaks to your audience, you need to make sure your deliverability and analytics are on point.

But here’s the best part: you can create an amazing newsletter without breaking a sweat. With Jasper, you’ll have access to powerful tools that make crafting compelling content and captivating subject lines a breeze. Say goodbye to wasting time with other email tools that just don’t cut it.

And that’s not all! With over 50 templates to choose from, including the Email Subject Line and Persuasive Bullet Points, Jasper has everything you need to make your newsletter shine. Plus, our Jasper Bootcamp will give you the insider tips and tricks to take full advantage of all our features.

So, why wait? Get started with Jasper today and create a newsletter that your audience can’t resist!