Free

How To Build A Killer Marketing Funnel For Your Business

Published on November 12, 2023

Marketing is all about generating traffic, but that’s just the beginning. To truly succeed, you need to convert those visitors into leads, leads into customers, and customers into repeat customers. And the way to do that is by building a marketing funnel.

But what exactly is a sales funnel?

It’s a system that turns potential customers into leads, leads into customers, and customers into repeat customers. Every sales funnel has a structure consisting of three parts: potential customers, leads, and existing customers.

Now, here’s the thing. Every business has a sales funnel, but most of them are not as optimized as they could be. They’re usually built by copying others or through trial and error. As a result, business owners are leaving money on the table without even realizing it.

That’s why we encourage entrepreneurs to put more thought into their sales funnels. A well-designed sales funnel can help you grow your business faster than you ever imagined. And the best part? You don’t have to reinvent the wheel. There are proven sales funnels that you can use.

One example is the Value Ladder sales funnel, which we believe is the most effective way to sell anything online. It was created by our co-founder Russel Brunson and helped us grow ClickFunnels from zero to over $100 million in annual revenue. This sales funnel has four stages: Bait, Frontend, Middle, and Backend, with the option to add downsells, upsells, and cross-sells to maximize your revenue.

Instead of driving traffic directly to your website or sales page, you drive it to a lead magnet landing page and convert visitors into email subscribers. From there, you can nurture the relationship and build trust by providing free value through email. And the results speak for themselves.

So now that you understand the Value Ladder concept, let’s talk about how you can implement it in your business. But first, let’s explore the basics of a marketing funnel.

A marketing funnel, also known as a lead generation funnel, is the first stage of your Value Ladder. It’s all about converting visitors into leads by offering them a valuable freebie in exchange for their email address. This can be a report, ebook, video class, webinar, or any other digital resource. Once they give you their email address, they enter your sales funnel as a lead, ready to be pitched your products and services via email.

Now that you’re armed with this knowledge, it’s time to explore the top five marketing funnels that can take your business to new heights. Get ready to transform your marketing strategy and achieve incredible growth!

Introducing the Most Popular Marketing Funnels: Build Your Business Success Today!

Marketing Funnel #1: The Squeeze Page Funnel

Ready to boost your business? The squeeze page funnel is the perfect solution!

Here’s how it works:

Page 1: Create a stunning squeeze page.
Page 2: Say thank you to your visitors.

It’s simple to build and can work for any type of business. Start your journey to success here!
Build a Squeeze Page Funnel With ClickFunnels 2.0!

With ClickFunnels 2.0, you get a squeeze page funnel template, an easy-to-use visual editor to customize it, and an email marketing feature to connect with potential customers and promote your products and services through email.

Start Your Free Trial Today

Marketing Funnel #2: The Reverse Squeeze Page Funnel

Take your marketing to the next level with the reverse squeeze page funnel!

Here’s how it works:

Page 1: Create an enticing squeeze page.
Page 2: Show your appreciation on the thank you page.

So, what makes it different from the regular squeeze page funnel?

With the reverse squeeze page funnel, you offer some valuable content right on the squeeze page and ask for an email address in exchange for even more free value.

This funnel is perfect for video-based lead magnets like masterclasses and courses. But it can also work wonders for text-based lead magnets such as cheat sheets, ebooks, and email courses.

Create a connection with potential customers by sharing how you overcame the same problem they’re facing. If you’re comfortable in front of a camera, this funnel is for you!
Build a Reverse Squeeze Page Funnel With ClickFunnels 2.0!

With ClickFunnels 2.0, you can easily create a reverse squeeze page funnel using our template and customize it with our visual editor. Plus, you’ll have access to email marketing tools to engage and convert potential customers.

Start Your Free Trial Today

Marketing Funnel #3: The Survey Funnel

Tailor your sales messaging effortlessly with the survey funnel!

Here’s how it works:

Page 1: Conduct a survey.
Page 2: Create a squeeze page based on the survey results.
Page 3: Show your gratitude on the thank you page based on the survey results.

The survey funnel is ideal for businesses with multiple customer segments. It allows you to customize your sales approach for each segment.

You can also use a variation called the quote funnel to generate leads for service businesses. Simply design a survey to qualify leads and ask for their email address to send them a customized quote.

Say goodbye to one-size-fits-all marketing!
Build a Survey Funnel With ClickFunnels 2.0!

With ClickFunnels 2.0, creating a survey funnel is a breeze. Use our template, personalize it with our visual editor, and collect email addresses to connect with potential customers.

Start Your Free Trial Today

Marketing Funnel #4: The Product Launch Funnel

Ready to create buzz around your new product? The product launch funnel is your key to success!

Here’s how it works:

Page 1: Create an enticing squeeze page.
Page 2-6: Share exciting videos about your product.
Page 7: Present your product and encourage orders.
Page 8: Confirm orders with an order confirmation page.

This funnel works for one-time and evergreen launches. However, for a successful launch, it’s important to start building your pre-launch email list early.

If your launch is still months away, consider starting with a regular or reverse squeeze page funnel and provide free value via email until the launch week. Then, use the product launch funnel videos to create a buzz.

No worries if you prefer text-based content – you can modify the product launch funnel to fit your needs!

ClickFunnels 2.0 gives you everything you need for a successful product launch. Choose our template, customize with our visual editor, and watch your business soar.

Discover the Power of Webinar Funnels!

Webinar funnels are the secret weapon to skyrocket your business. It’s how Russel, the founder of ClickFunnels, took his business to the next level. And guess what? It can work for you too!

Imagine hosting 5-7 webinars a week, connecting with potential customers, and converting them into loyal fans. Sounds amazing, right? Well, it’s time to turn that dream into a reality.

Introducing ClickFunnels 2.0 – the ultimate platform to build and customize your webinar funnel. With our ready-to-use templates, visual editor, and email marketing features, you’ll have everything you need to captivate your audience and drive sales.

But first, let’s talk about the first step: creating a squeeze page funnel.

Step #1: Create a Valuable Lead Magnet

Offering a freebie in exchange for an email address is the key to building your customer base. Whether it’s an ebook or an email course, your lead magnet should provide a solution to a problem your potential customer is facing. Make it irresistible!

Step #2: Design an Attention-Grabbing Landing Page

Now that you have your lead magnet, it’s time to create a landing page that will make people stop in their tracks. Our template library is filled with high-converting options, ready for you to customize with our user-friendly visual editor.

Step #3: Build Trust with a Welcome Sequence

Don’t rush into a sales pitch. Instead, nurture your new subscribers with a six-email welcome sequence. Share your story, explain what you do, and showcase your expertise. Show them you care by ending each email with a question and responding to their replies.

Ready to take your business to new heights? Start your free trial with ClickFunnels 2.0 today!

Boost Your Conversion Rate with These Proven Hacks

Want to maximize the effectiveness of your squeeze page? Here are three hacks that can help:

Craft an Attention-Grabbing Headline and Subheadline: Communicate the value of your free offer in the headline, and provide more details in the subheadline. Make it clear that it’s a freebie and explain what makes it valuable.

Now is the time to unleash the power of webinar funnels. Take your business to the next level with ClickFunnels 2.0 and start your free trial today!