Hotel Marketing Strategies For Success

In today’s crowded market, it’s tough for hotels to get noticed. With options like Airbnb, VRBO, and all kinds of hotels, how can you make your property stand out?

The key is to capture attention and convert it into loyal patrons who will keep coming back. If you’re wondering how to achieve this, our guide has the answers.

We’ll show you 7 proven hotel marketing strategies that are guaranteed to generate more attention and turn customers into loyal patrons.

Start by Sending Email Campaigns to Your List

One of the easiest ways to create return customers is by staying top of mind with them. Sending email campaigns to your existing list is a highly effective strategy that many hotels overlook.

Email marketing is cost-effective and can generate great results. Start by including a signup form on your website, then send promotional emails and information about your property to your subscribers. Whether it’s announcing a new property launch or sending season’s greetings, keeping in touch with your audience is crucial.

Be Present on Social Media

To further grow your email list, establish a strong presence on social media. Use these platforms to showcase your business, share stories, highlight the area, and remind people why they should choose your hotel.

Make the most of your social media presence by optimizing your profiles, showcasing your rooms and amenities, and posting last-minute offers. Share customer stories and create content that appeals to what people want when they visit your area.

Drive traffic to your website from social media to collect contact information and stay in closer contact with potential guests.

With these strategies, you’ll stand out from the competition and attract more loyal patrons to your hotel. Start implementing them today to boost your business.

Stand Out From the Crowd: How to Differentiate Your Hotel

Tired of blending in with every other hotel in your area? It’s time to step up your game and establish a unique identity that sets your hotel apart from the rest.

From your location to the services you offer, there are countless ways to differentiate yourself. Embrace your hotel’s design, provide exceptional customer experiences, or even share your brand story. Surprisingly, you can even use your negative traits to attract the right audience, just like the infamous “worst hotel in the world.”

Take the Hans Brinker Budget Hotel in Amsterdam, for example. By branding themselves as the worst hotel, they piqued people’s curiosity and attracted young, adventurous travelers seeking a budget-friendly and unconventional experience. Finding your own unique selling point can help you stand out and target specific market segments.

But standing out doesn’t have to be extreme. Consider Kimpton Hotels, who have made a name for themselves by warmly welcoming pets. Their pet-friendly policies, complete with pet amenities and recommendations for pet-friendly places, have delighted pet owners and set them apart from other hotels.

The key is to identify what makes you different, use it to attract your ideal guests, and incorporate it into your marketing strategies.

Create Lasting Impressions: Deliver Exceptional Customer Service

After guests book a stay at your hotel, you have the opportunity to turn them into lifelong customers. Don’t take this period for granted; instead, take advantage of it to provide an unforgettable experience.

Utilize your email list to send out messages that help guests plan their trip and explore your area before their arrival. Share information about local attractions, restaurants, and activities to make their stay more enjoyable.

Once guests arrive, make sure to give them a warm welcome. Follow the example of DoubleTree by Hilton, whose Warm Cookie Welcome offers guests a freshly-baked chocolate chip cookie upon check-in. Small gestures like this can create a welcoming and inviting atmosphere.

If possible, empower your team to go above and beyond for guests, just like The Ritz-Carlton’s $2,000 Rule. While you may not have the same budget, find creative ways to address complaints and make guests feel valued.

Remember, in the hotel business, exceptional customer service is key. By providing memorable experiences, you’ll have guests singing your praises online and generating buzz for your hotel.

Capture Your Audience: Market Your Location Effectively

When it comes to promoting your hotel, don’t forget about the bigger picture. Your guests are not just staying at your hotel, they’re visiting a destination and seeking a unique experience. To attract them, showcase not only your rooms, but also the amazing surroundings, such as tourist attractions, local cuisine, and natural landscapes. Use the power of storytelling in your marketing to create a compelling narrative that sets your hotel apart from competitors. By highlighting the uniqueness of your location, you can appeal to guests who are looking for an extraordinary experience.

Create Customer Loyalty: Reward and Retain Your Guests

After successfully attracting guests to book a stay, it’s important to keep them coming back. Implementing a customer loyalty program is a great way to build long-term relationships and generate better results. Through these programs, you can gather valuable data about your guests’ preferences and personalize their experience. Offer rewards and perks, such as late checkout, wifi access, exclusive rates, and promotions with no blackout dates, to make their stay more enjoyable. Consider adding tiers to incentivize loyalty and encourage guests to consolidate their travel with your hotel. By investing in a loyalty program, you can save on marketing costs and increase customer retention.

Gift Cards: Share the Experience and Expand Your Reach

Take advantage of gift cards as part of your loyalty strategy. They not only offer a way for guests to share their experience with family and friends but also introduce new guests to your hotel. Even as a small or medium-sized hotel, you can use gift cards to boost your bookings throughout the year. Offer them at checkout or through email, directing recipients to a landing page on your website where they can purchase the gift cards. This strategy not only adds value to your guests but also expands your reach and attracts new customers.

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Choose from professionally-designed templates to match your hotel’s look and feel. Customize everything with our easy drag-and-drop editor. Offer physical gift cards or digital codes on your landing page. Increase bookings during the slow season or provide extra perks for your guests. Make your hotel stand out by showcasing the surrounding area. Promote your business on social media and engage with customers through email. 

Implement these strategies and watch your hotel bookings soar year after year. Stay customer-centric and see the results!

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