Guides

How To Generate Leads With Your Digital Marketing In 2021

Published on April 27, 2021

The lifeblood of any business is its customers and for your company to continue, grow, and foster, you merely must find more customers. The key to finding new leads as a way to stay alive longer than the competition? To better identify what consumers want from their product or service before they ask! In doing so there will be less guesswork involved with how much information should go into an advertisement; it can help save time on research too because all that data has been gathered already through a careful re-evaluation of consumer requirements.

Truthfully, leads are only the start. There are different types of leads, and those leads can be at different stages of their buying decision. The point just after finding your prospects is where the money lies. It’s called the conversion stage, or simply the sale.

Conversion is the process of obtaining a guide and helping them become a consumer of your product.

Before we get too far into the weeds of all of the strategies to convert leads to customers, we must figure out the most effective way to find leads.

This step-by-step manual is designed to assist you to find new leads and convert them into customers while developing brand loyalty to improve your future sales.

4-Stages Of The Buying Process

Before discussing your lead generation’s best strategy, you want to understand the consumer’s buying process stages.

There’s a principle in marketing referred to as the AIDA model and is among the most critical things to understand about your prospective customer and their buying process. The AIDA model discusses the four stages a possible customer is within the buying procedure. Your messaging should pinpoint each of these stages based on the sort of leads you are working to acquire.

Awareness: A consumer is not likely to buy a product they are not acquainted with, how it works, and why it may benefit them. Consumers like familiarity and comfort when making a purchasing decision, which depends on the brand’s awareness.
Interest: Generating interest in what your product is and the advantages a consumer will receive is another step in getting them to research your brand and merchandise.
Desire: This measure moves your potential customer from interest into wanting to make a purchase.
Action: This is the sale, and moving from present to future sales is sometimes known as”retention,” which is a way for you to develop relationships by your product that results in future sales.

Ask yourself, do you know who may know what your brand is and what you offer?

Understanding these questions is foundational to you creating a successful marketing strategy.

As soon as you understand who might not know about your brand, you can create a strategy to increase exposure to these potential consumers. You can accomplish this stage of consciousness through paid and unpaid opportunities here.

Content Marketing

If you are in the market to sell digital products, understanding how you craft your content in the Business-to-Business marketplace differs from selling in the Business-to-Consumer sphere.

Content marketing is the process of communicating your brand and product through different media, from written to visual and auditory. You may make articles to post on a website, publish an eBook, movie YouTube video tutorials, or podcasts, whichever format makes the most sense for where you will find your target audience.

Content advertising can serve multiple purposes, from increasing awareness about your brand to establishing you as an expert. The best way to craft your content and what you want as the objective after the content is consumed is totally up to you and your plan.

There are five major ways that your audience will consume your content.

Whatever platform you select should depend on finding your potential prospects and deciding to consume content.

For instance, if you publish video content, but your target audience prefers to consume the majority of their articles through a podcast, you might find it challenging to gain traction.

The 5-main content resources your audience is consuming is:

Blogging
eBooks
Podcasts
Videos
Social Media

Website: Blogging is a fantastic way to get detailed content published and read by a wide assortment of possible prospects.

You can collaborate with similar blogs to cross-promote, create backlinks, and even guest blogs to increase your exposure.

Including a CTA or call-to-action in your blog, whether it’s designed to lead to a sales page or contact form, is an excellent way toward generating leads as well as creating your bona fides.

It is possible to use an eBook as part of your enticement to get contact info from your prospects by way of a lead magnet.

A lead magnet is something you provide, usually at no cost or very low cost, in exchange for something of value like a prospect’s contact information.

Often you can repurpose blog articles or other content you offer into a fast shipped eBook that you offer your readers as an incentive to give you their contact info.

Podcast: A podcast is a way to get a wider reach than with only written content. In a podcast, you can craft your messaging to discuss common issues in your specialty and discuss how you can find solutions, including your own products.

Interview guests and experts increase subscriptions and downloads, which increases your brand’s exposure and reach.

But the problem with this platform is that they’re a little more complicated as a way to capture lead information.

Videos: So much of what is consumed online now is video. In reality, over 80% of content consumed is video. It’s without a doubt the most popular and powerful form of content.

Tutorials, product shows, and customer reactions are a few of the most popular videos right now, and you should think about incorporating at least one of them into your video content offerings.

Some movies have contact information capture forms, and you will need to incorporate this stage in your video production.

Your content creation boils down to the sort of video your viewers will be receptive toward and the kind you are most comfortable creating.

With a dedicated social media page, you can use paid advertising and find innovative ways to get your audience to promote your brand to their own sphere of influence.

Use creative methods to get people who enjoy and engage your articles to share it on their pages.

An exceptional idea to find engagement with your social media is to host a competition.

Selecting the right kind of competition, one which positively highlights your brand, and using dedicated hashtags that tie in with your brand will create ways to link back to your own social networking page.

Make certain to make personalized responses to your viewers as they discuss your content.

It shows that you’re engaged with your community and knowledge of what they are doing as well. This small step can go a long way toward creating brand loyalty and future fans of your social networking pages.

One other way to increase your brand awareness and lead generation is through using webinars.

A webinar is a small, online seminar that you can create to display your expertise and emphasize your product benefits. One caveat, be sure that your webinar is helpful and informative for your audience rather than”spammy.”

With a webinar, you create the format to broadcast it live or as a recording and promote it through your different content advertising channels.

It is possible to structure your webinar to provide some outstanding solutions to common problems and leave just enough that you can include a call-to-action for more solutions in the long run for those interested. As you market your webinar, the goal is to get contact information during the sign-up phase, and often this works best if paired with an outcome magnet.

Optimize Your Content For Localized SEO

As you craft your articles to your various channels, your strategy must expand your brand awareness and emphasize the benefits consumers will receive from buying your product.

Opt to use video as a platform for your own content. You can do interviews, product launches, and other participating ways that a viewer can see your product as the solution to the particular issue they have.

Optimize Social Media

Part of this process is where a prospect may land if they click a link contained in your content, whether it’s more directed toward more content or a landing page designed to convert a sale.

The administrative”backend” ensures your pages and articles are optimized, whether on social media or your blog.

You can create content on social websites that highlights a particular personality profile or place to help the algorithm which runs that specific platform gets your message to the people most impacted by your own messaging.

Paid Social Media Ads

To generate more leads with your electronic advertising, you can utilize the popularity of social networking platforms like Facebook and Instagram through paid ads.

As Facebook owns Instagram, it is possible to conduct integrated or separate campaigns that target different audiences. And with over 2 billion Facebook users, you can reach a broad or as granular an audience as you wish.

Localized Search Engine Optimization

According to a study by WordStream, over 50% of keyword searches include long-tail keywords of over 4 words. That means that creating focused keywords optimized for your location is an excellent way to get more brand exposure and create more specific leads.

This research shows that localized SEO is a great way to optimize your content for an audience looking for your services and products specific to a region. When you localize your keywords, you’re taking a high volume keyword and adding a local tail, like the town you reside in.

These localized keywords might not have the amount of search traffic but are more specific, meaning that someone hunting with those keywords is far more motivated to discover a solution.

Let’s say, for example, you’re a plumber in Los Angeles, keywords in your content and on your blog ought to be more than Los Angeles Plumber, which is too broad of a term.

What you lose in overall traffic volume is made up for with highly targeted people searching for that specific result.

Deciding on what stage of the purchasing process you are targeting for your lead generation strategy will allow you to craft the type of content you require. As you print the articles on various platforms and optimize how your audience will find it, you guarantee better quality leads because of this.

One of the most effective strategies for generating leads is to combine localized search engine optimization with social networks. The key here is lead magnets: different types and styles that will appeal to your target audience’s needs and wants, which should also be tailored specifically for each geographic area you’re targeting. This allows you a more unique product or service offering, as well as an improved chance at becoming successful in the industry!

One strategy I’ve seen work really effectively lately when it comes to generating new business opportunities is combining local SEO (search engine optimization) efforts with user-generated content such as posting on Facebook groups or Twitter chats where people who might need what we offer can see our brand name online – not just ours but all other brands competing within their market