Don’t Make Your Customers Break Up With You

Your Customers Will Abandon You if You Don’t Take Care of Their Needs

Yay, you did it!

You just invested a lot of money on an advertising campaign that targeted several groups who would be interested in what you have to offer. For many weeks there was a giant increase in visitors coming onto your site.

And yet, surprisingly, very little buying or action occurred beyond a cursory glance at your beautifully rendered pages.

You certainly did not make nearly enough from this advertising blitz to justify the spending.

What happened?

Now you are alone, the odor of unmet desires in the air, wondering what you did wrong.

I hate to tell you, but this is a good case of,”It is not them, it is you.” Or, more accurately, it is your business.

You made a crucial mistake. You spent so much time writing flattering copy and singing the product’s praises, that you forgot the most important aspect you’re attempting to sell.

Proof your company has the ability to look after the customer.

You have the content, but you are lacking a strategy to engage with the client and show them that you’re a new who ISN’T just after one thing…

Money. I am talking about money. Obviously.

Why do you want a fantastic content strategy when you have content?

Well, there are countless similar services and products on the market, vying for attention.

And the content strategy, which includes making the customer realizes they have a demand, showing how to help them specifically, and making them confident enough in their choice to complete the purchase, is a tool to help them on said travel.

But what does that customer journey look like and how do you use it effectively to build trust?

To make it simple, imagine you are getting in a relationship with your customer. It’s time to show that you want more than just a fling.

Demonstrate your understanding that your customer is not a monolith

Yes, broad demographics are easy to comprehend and useful. Yet stereotyping everyone into one giant big blob shows in the final marketing material. You need to pinpoint certain markets and reach out to those with targeted content advertising.

Show them that you are listening.

Not only will they see everything you send them, but people are far more likely to share information that joins them with somebody they know dealing with similar conditions. Knowing those small but important facets of your customers will allow you to create goods and services and present them in a way that makes them feel unique.

Use data to create winning, personalized strategies

The easiest way to understand your customers is via the information; email signups, opt-outs, purchase history, click rate, questionnaires, surveys, and any other dimension you can get your hands on.
Use this information to make a better picture of those doing business with your organization. And most importantly why and if they choose NOT to do business.

I’m not suggesting sending a groveling message to them begging for an explanation. This isn’t your college ex. However, you need to pay attention to patterns of behavior, especially when multiple clients are fleeing from your providers.

Odds are, they do not have to change. You do.

Educate them so they feel more in control when they are making decisions

Another way to show the customer you value them while still helping them down the path toward your preferred action is by investing in them.

This means you shouldn’t immediately push them to your”buy me now” page. Gently move them from one article to another, teaching them the value they would be getting if they gave you their business.

Then, and only then, will they feel like they’re in control of the situation and getting the best price possible?

They’ll get the sense that you care about them and their needs and that the whole process was not merely transactional. It meant something, you know?

Not to bring up the ex thing again, but nobody wants to feel used. Especially by a business, they thought they could trust.

Show them they aren’t just a fling by remaining connected

Do not let them be the ones that got away. A customer has the chance to be a repeat customer and shouldn’t be taken for granted or they will find a business that gives them everything you can not.

Once the purchase is completed or the email is signed up for, follow along with. Send updates, deals, messages, flowers (OK, not flowers unless you are a floral company), and other goodies that make them excited to open their inbox. Tell them you are thinking of them. Otherwise, when you send that 3 AM booty promotion it’s going to be left unread.

The worst thing for a business is when its customers go to someone else. A customer might think they’re being disloyal, but it’s usually because the company isn’t meeting their needs anymore or has been neglecting them too long. If you want your customers back, then contact us and we’ll help!

Being aware of how to direct your client through their journey is not only smart but essential for online business. By focusing on niche aspects of your clients, using data to figure out your strengths and weaknesses in regard to your customers, bringing your customer to pages filled with information rather than immediately trying to push the sale, and handling them well even after the purchase is complete you will ensure that they are happy and that you sell more.

Sorry if you spent all that cash on a soulless effort.

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