Discover the Power of the AIDA Framework for Your Doodly Video

Ever been intrigued by a product that caught your eye? Maybe it was the music, the characters, or something else entirely. One thing’s for sure, the AIDA framework played its part.

The AIDA framework has been used for over a century by explainer video creators to transform ideas into engaging videos. It’s a powerful marketing strategy that can effectively communicate your brand and story to potential customers online.

But what is AIDA exactly?

AIDA stands for Attention, Interest, Desire, and Action – the four phases of the buying process.

First up, Attention.

When using AIDA, grabbing your viewer’s attention is crucial. Use captivating visuals, colors, and camera angles to keep them hooked from the very beginning. You only have a few seconds to make an impact, so make that first scene count.

Next, Interest.

To keep viewers engaged, you need to pique their interest. Tell them what your product is and why they should care about it. This is your chance to showcase the benefits, features, and reasons why they need your product.

Then comes Desire.

In the third stage, you want to create a desire for your product. Show how it will make their life easier, more fun, or solve a problem they’ve been facing. Make them want your product and believe it’ll help them achieve their goals.

Finally, Action.

You’ve grabbed their attention, sparked their interest, and created desire. Now, it’s time for action. Add a clear call-to-action at the end of your video – whether it’s clicking a button or joining your email list – to guide viewers towards taking the next step.

Ready to put the AIDA framework into action? Here’s how it can work in Doodly:

Scene 1 – ATTENTION

Start with a relatable problem that grabs attention. Use Doodly’s characters, like Phil, and create a scene that resonates with your viewers.

Scene 2 – INTEREST

Present your product and highlight its benefits, features, and positive feedback. Address the problem from the first scene and show how your product can solve it.

With the AIDA framework, you can create compelling Doodly videos that captivate your audience and drive them to take action. So, why wait? Let’s get started on your next video masterpiece.

Scene 3 – DESIRE

Remember how worried Phil looked in the first scene? Well, in our third scene, we want to show a happy Phil, free from his worries. We want viewers to remember this version of Phil, not the frantic one. Take the opportunity to highlight the benefits of your product and compare it to others. Let viewers know why your product is the best choice.

Here’s how to make it happen:

Include a scene with a happy Phil presenting the solution you’re offering. Also, since we used a pan and zoom effect in the second scene, we need to bring the camera angle back to fully capture the entire frame of your video.

Now, even though our acronym is only four letters, it doesn’t mean our scene should be limited to four. Feel free to add more scenes wherever necessary within the AIDA framework, especially if you want to emphasize the benefits of your product. Just be mindful not to make your video too long. If you’re uploading it to a website, keep it under a minute. For social media platforms, aim for 15 seconds or less to keep viewers engaged.

Scene 4 – ACTION

The final video is where we want viewers to take action after watching the ad. Decide how you want potential customers to get in touch with you. It could be by providing their email address, filling out a form, visiting another website, or using platforms like Voomly to direct them with a clickable link in your video. Make it easy for them to take the next step in your promotion.

Here’s how to execute:

In our sample video, place the company’s logo in the center of the scene, with your product positioned on either side. Use a large arrow to guide people where to click, and include descriptive text. Consider adding background music, but ensure your voiceover is clear and loud. Keep the voiceover volume at 100% and the background music volume at 20% or lower.

Now, let’s take a look at the final output of our sample video.

In conclusion:

Why did we choose the AIDA framework for our video? It made content organization a breeze. With limited time to create, edit, and produce the Doodly explainer video, the framework helped us streamline the process. We didn’t waste time figuring out what to say, when to say it, and how to say it.

If you’re struggling to create your video flow, keep these questions in mind as you work on your scenes and build your video:

• Attention: What will engage your audience?
• Interest: How will you keep people watching?
• Desire: What makes people want to watch? What’s in it for them?
• Action: What do you want viewers to do next?

We hope these tips have inspired you to create a simple and effective explainer video for your brand, product, or business. To learn more, check out the rest of our blog and the Doodly website. We have plenty of other helpful resources to elevate your video creation skills. Happy doodling! 🙂