Discover the Power of Animated Videos in Your Marketing Strategy

Have you ever wondered why animated videos are such a hit with marketers? The answer is simple: they deliver results.

Time and time again, animated marketing has been proven to be incredibly effective. In this complete guide, we’ll explore why animation is the key to expanding brand awareness, improving your brand’s image, and driving conversions.

Why Animation Marketing is So Essential for Marketers

Animation marketing offers a wide array of benefits that make it a favorite among savvy marketers. These benefits are what contribute to the incredible appeal of animation.

Explaining with Ease Using Animation

Animated videos are fantastic for conveying complex concepts and ideas. Let’s face it, watching someone in a suit ramble on can be boring. In a world full of videos and social media channels, people lose interest quickly in “talking head” videos. Instead, they crave captivating content.

Animation solves this problem by providing an alternative that’s both engaging and informative. Take, for example, the challenge of illustrating the brain communicating with various cells in the body. Live-action videos simply can’t capture this effectively. However, animation can bring this concept to life in a visually engaging and captivating way.

Engaging Audiences with Animated Videos

The keyword in marketing is engagement, and animated videos excel in this area. Engaging content is a game-changer when it comes to grabbing prospects’ attention in a world filled with thousands of marketing messages.

Animated videos stand out and captivate viewers like no other form of content. They’re fun to watch and perfect for storytelling. As a result, people become emotionally invested in the stories unfolding before them. This emotional involvement drives engagement and encourages likes, comments, and shares.

Bringing Humor and Personality to Your Brand

Knowing that humor is memorable and creates a connection with viewers, smart marketers use it to their advantage. Enter animated videos, the perfect platform for showcasing your brand’s personality.

With animation, you can create a world where your brand’s hero faces ridiculous and treacherous situations. As your audience becomes emotionally invested, your brand swoops in to save the day, creating a memorable and funny story. This approach is highly likely to result in the likes and shares you desire.

Unleash Your Creativity with Animated Videos!

In the world of animation, pigs can fly, jump, sing, burp, and even lay eggs! With animated videos, there are no limits to what characters and objects can do, allowing for endless possibilities and creative storytelling.

Animated Marketing That Won’t Break the Bank

Creating a professional live action video can be costly, with the need for actors, locations, film crews, and post-production editing. In comparison, animated videos offer a cost-effective solution. With Toonly software, you can create high-converting animated videos for as little as $20/month with our standard annual membership. Now that’s a deal you don’t want to miss!

Trigger Nostalgia and Engage Your Audience

Nostalgia marketing has taken the advertising world by storm, and animated videos are a surefire way to tap into those fond childhood memories. Everyone remembers sitting in their pajamas, glued to the TV, watching cartoons. By incorporating animation into your marketing strategy, you can evoke warm fuzzies in your prospects and create a strong emotional connection.

An Advertisement That Doesn’t Feel Like One

Let’s be honest, most people don’t enjoy watching ads. But when it comes to animated videos, viewers are more than willing to watch. Why? Because a well-crafted animated video doesn’t feel like an advertisement. Instead, it feels like an interesting and relatable story that captivates and engages the audience.

Animated Marketing that Works

If the biggest brands on the planet, including Amazon, YouTube, and Google, are using animated videos in their marketing strategies, then you know it’s effective. These companies have the resources and expertise to choose the best tactics, and they consistently choose animated videos. YouTube, for example, knows a thing or two about getting views, likes, and shares, and they see the power of animation.

How much do animated videos actually cost? Well, compared to live action videos, they’re way more affordable. But what is affordable? It’s subjective, really. Here’s a fun fact: if you hire a professional to make an animated video for you, it can cost anywhere between $5,000 to $35,000 per minute!

But here’s the good news. We’ve got something that’s just as awesome but won’t break the bank. Say hello to Toonly! This software is seriously amazing. It’s super easy to use and the price? It’s just right. You can get it for as little as $20 per month and create unlimited videos to promote your business.

And guess what? Our Toonliers are incredibly talented. When you see the videos they create, you won’t believe they weren’t made by “experts.” They’re top-notch, professional-looking animations that will impress anyone.

Discover 7 Amazing Ways to Boost Your Marketing with Animated Videos!

Ready to take your marketing to the next level? We’ve got some incredible ideas for you! Animated videos are a game-changer, and we’ll show you exactly how to use them effectively. Plus, we’ll share some examples that will get your creative juices flowing.

1. Capture Attention with Engaging Explanations

Animated videos are perfect for explaining complex concepts in a fun and engaging way. Just take a look at how Old Republic Title Insurance used animation to make title insurance interesting. Their video went from just 434 views to a whopping 75,663 views! It’s proof that animation can turn even the most boring topics into something people can’t resist.

2. Boost Brand Awareness with an Irresistible Video

Remember when Dropbox was just starting out and nobody knew what cloud storage was? They used a clever animated video on their homepage to educate people and showcase the benefits of their service. This video was viewed over 25 million times and helped Dropbox skyrocket to success. Animation is a powerful tool for increasing brand awareness and gaining new customers.

3. Tell a Compelling Story

Everyone loves a good story, and animated videos are the perfect medium to tell one. You can create a video featuring a relatable character, like the overwhelmed baker in the ProjectStat.us video. By keeping viewers hooked with a captivating story, you can make a lasting impression and leave them wanting more.

4. Build Trust and Likeability

When it comes to making a purchase, trust and likeability matter. Animated videos have a unique ability to build trust and make people like your brand. Take a look at how Black Gold used humor in their “Zombie Apocalypse Survival” video. By making emergency preparation entertaining, they were able to increase trust and likeability. Who knew zombies could be so effective?

5. Connect with the Younger Generation

Traditional marketing strategies aren’t enough to reach young people. They’re all about videos, and animated videos are their favorite. Forbes even reports that animated videos are the best way to connect with millennials. Just check out how Venmo used animation to speak the language of young people. By using relatable references and clever lines, Venmo created a video that resonates with their target audience.

6. Unleash the Power of Professionalism

Imagine leaving your competitors in the dust with a stunning animated video. Take a look at this mind-blowing video by Good Books, described as a “graphic equivalent of a drug-fueled rant.” Not only is the animation captivating, but the script is cleverly crafted to highlight Good Books’ commitment to philanthropy.

In this video, Hunter S. Thompson rants about his need to buy the book Metamorphosis by Franz Kafka and why he chooses to buy it from Good Books. It’s not because he wants to read it; he despises Kafka. He simply wants to use it as a prop to stop his rocking desk. He refuses to buy it from the impersonal Great River (Amazon) and hopes the money goes to those who help those in need.

This concept is not only fascinating but it also showcases how an animated video can completely transform the perception of a brand.

7. Ignite Virality

While it may seem like a lofty goal, there are ways to increase your chances of going viral with a cleverly crafted script. Just take a look at this video by Metro Trains Melbourne, which has amassed a staggering 178 million views on YouTube. The video’s success can be attributed to its adorable characters, catchy jingle, and its powerful message, making viewers compelled to share it to warn others about train safety.

While it’s impossible to guarantee viral success, one thing is certain – without a video, you won’t go viral at all!

The Future of Marketing

Animated videos are a game-changer for marketers, allowing them to attract new customers, build brand awareness, and maximize sales. And with Toonly software, creating these videos has never been easier!

If you’re ready to take your marketing to the next level, we highly recommend using Toonly to create captivating animated videos for Facebook ads, email marketing, B2B campaigns, your website, and all your social media platforms. Just one animated video can generate incredible results that will make your Toonly subscription more than worth it!

Don’t miss out on the opportunity to revolutionize your marketing strategy. Start creating amazing animated videos with Toonly today!