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Discover the 5 Email Marketing Secrets That Will Boost Your Sales

Published on October 25, 2023

Discover the Email Marketing Secrets That Will Boost Your Sales. You’ve heard it before: the follow-up is where the money’s at. And when it comes to selling online, the easiest way to follow up with your leads and prospects is through email marketing.

But how do you make sure your emails stand out from the crowd and engage your audience? We’ve got you covered. In this guide, we’ll reveal the trade secrets of today’s top email copywriters.

When done right, emails can do more than just sell. They can build your brand, foster a strong community, and ultimately drive growth in your business.

In this guide, we’ll show you how to make your emails more effective and dive deep into the 5 most important strategies for successful email marketing.

Understanding Email Copy: The Key Differences

If you want your email campaigns to be a success, you need to understand that email copy is unique.

While there are similarities, emails come with their own set of constraints and frameworks that you need to work within.

The Email Inbox: A Competitive Space

Inboxes today are overflowing with messages. And as attention spans get shorter, your email copy needs to be concise and captivating.

Each email you send should focus on what your audience wants from you. To capture their attention and get them reading, you need attention-grabbing subject lines and preview text.

Emails Are More Than Just Messages

Emails are more than just messages in someone’s inbox. They include various elements like body copy, calls to action, and postscripts that all impact their effectiveness.

When crafting your emails, think of them as puzzle pieces that fit together seamlessly. You’re not just sending an email, you’re forming a personal connection with your audience.

Emails Are Meant to Presell, Not Sell

Remember, your emails are not for direct selling. They are meant to generate curiosity and encourage readers to take the next step, whether it’s clicking a call to action or sharing your content.

Don’t feel like you need to write lengthy emails to get results. Keep them short and focused on sparking interest and driving traffic to your landing or sales page.

Take a look at this example from Slack. They aren’t selling anything directly, but rather introducing a problem and showcasing potential solutions. They’re building a relationship with their audience and leading them to longer form content.

Now that you know the secrets of email marketing copywriting, it’s time to put them to use. Get ready to boost your sales and engage your audience like never before.

#1 – Grab Attention and Stand Out

In a crowded inbox, your subject line is your ticket to capturing attention. People quickly skim subject lines or look for familiar senders. If you fail these tests, your emails will likely go unnoticed. So steer clear of salesy subject lines like “Last chance…” or “25% off EVERYTHING.” Instead, focus on what your audience wants and find ways to evoke emotions like curiosity, excitement, or even fear to drive engagement.

Check out these attention-grabbing subject lines from Disney+…

#2 – Keep Them Curious and Eager to Open

Once your subject line succeeds, the preview text becomes your next chance to further pique curiosity and encourage readers to open your emails. The preview text appears right after the subject line in most email service providers. If it complements the subject line and builds on the intrigue, you have a higher chance of getting clicks and opens.

For example, take a look at the preview text highlighted in yellow: “The best time to start is now.” It adds on to the curiosity created by the subject line.

Avoid wasting valuable space with generic text like “Read in your browser here.” or “Hi, friends. Greetings from Austin!” Instead, use the preview text to continue the conversation with your subscribers and give them a reason to keep reading. Remember to create a curiosity gap, avoid repeating the subject line, and stick to the word limit (around 100-110 characters) to maximize the impact of your preview text.

With these insider tips, you’ll see a significant boost in your email open rates. Don’t miss out on the power of effective email marketing!

#3 – Capture Their Attention with Benefit-Driven CTAs

You’ve done the hard work of getting your emails opened, but now it’s time to drive clicks. Forget about boring CTAs like “Download”, “Sign Up”, and “Learn More”. Instead, use benefit-driven CTAs that answer the question on your reader’s mind: “What’s in it for me?”.

Try using the “so you can” test to make your CTAs even more compelling. For example, instead of saying “Download your free guide on French cooking”, say “Download your free guide on French cooking so you can make your next meal a 5* masterpiece that gets talked about for days”. By highlighting the benefits, you’ll see an increase in your clickthrough rate.

Take a cue from successful brands like Atoms, who create CTAs that focus on key benefits, are clear and concise, action-oriented, and relatable. For even better results, explicitly tell your readers what to do and what they’ll gain from it. Your click-through rates will thank you.

#4. It’s All About Them, Not You

When it comes to your email body copy, remember to keep the focus on your readers. Let’s look at an example. The first message is all about the marketer, boasting about their achievements. But the second message flips the script, making it about the reader and what they’ll gain.

Imagine receiving an email with the subject line “Want to get more done every day? (Check out this new strategy.)” From the first sentence, it speaks directly to your struggles and offers a solution. It acknowledges the limited time we all have and promises control, productivity, and less stress. By shifting the focus onto the reader’s problems and desires, you build trust and create a unique email experience.

So, stop making it all about you in your emails. Make it about your readers and what they truly want. After all, that’s what sets you apart from the crowd.

#5. Focus on The Power Of One

When it comes to email marketing, there’s a powerful rule you need to remember: The Power of One.

Each email you send should have one single idea that you want to get across. Don’t try to appeal to everyone on your list, just focus on writing to one specific reader at a time.

By narrowing your message to your perfect customers, you’ll create stronger connections and attract the people you want. Trying to attract everyone will actually attract fewer people in the end.

As your marketing evolves, pay attention to your customers’ responses, feedback, and objections. This will help you fine-tune your messaging to their needs and wants.

When crafting your emails, focus on addressing struggles, ambitions, and concerns that they have. For example, if your audience is afraid of failing, speak to their desire to break through plateaus and achieve consistent success.

Make a Compelling Promise

In your email, make one specific promise or benefit that the reader will get from your offer. Avoid diluting your message with multiple promises. Stay focused on the most compelling promise that’s relevant to the reader and your target audience.

The promise should tie directly into the offer and explain what’s in it for the reader when they take the desired action. Don’t overwhelm them with multiple offers or promises. Keep it simple and impactful.

Follow Real-World Examples

Looking at successful email marketing campaigns can provide valuable insights. Take note of how they focus on one reader, one benefit, and one call-to-action (CTA) tied to that benefit. Emulate these examples to create effective emails in your own campaigns.

Stay Focused with the Power Of One

To keep your emails focused, start by writing down the “Power Of One.” This includes identifying the one reader you’re addressing, the one benefit you’re highlighting, the one offer you’re making, and the one reason they should care about it all.

By staying focused on one idea and one target audience, your emails will have a higher conversion rate.

Write Highly Effective Emails

Following these tips, formulas, and frameworks will make writing effective emails a breeze. Great emails can help build your brand, create a strong community, and lead to increased sales and business growth.

If you want to take your copywriting skills to the next level, check out Copywriting Quickstart Secrets. It will help you improve all aspects of your copy, from ads to landing pages, emails, sales pages, webinars, and more.

Start implementing these secrets today and watch your email marketing soar.