Discover the 14 Hottest Video Marketing Ideas for 2023!

In this blog post, we’re sharing 14 proven video marketing ideas to help your business succeed in 2023. Whether you’re a small business or a big brand, these strategies will boost your sales and get you noticed.

Have you heard about the viral success of Clancy’s Auto Body on TikTok? They gained millions of likes and followers, and even caught the attention of major news outlets. But here’s the twist – going viral didn’t actually bring in more clients for them.

Let’s dive in!

#1: Harness the Power of Viral TikTok Sounds

TikTok Sounds are the secret weapon to reach a wider audience without spending a fortune. By using popular TikTok sounds in your videos, you can participate in trending challenges and tap into existing viral trends. We’ll show you three easy ways to find and use these sounds to skyrocket your views.

Case Study: See how Glow Hub, a skincare business on TikTok, achieved a mind-blowing 1,236% return on ad spend by cleverly using TikTok Sounds.

#2: Turbocharge Your Facebook & Instagram Ads with Advantage+ Campaigns

Save time and boost your ad performance with Advantage+ campaigns on Facebook and Instagram. Let Meta platforms test your ads for you to find the winning combination of creative content that resonates with your target audience. We’ll guide you through the setup process so you can start optimizing your campaigns effortlessly.

#3: Instagram Reels: The Best-Performing Content Type on Instagram

Instagram Reels took the social media world by storm in 2022, and they’re still dominating in 2023. With Instagram’s predominant user base being Millennials, Reels have become a go-to for engaging content. In fact, Reels get more saves than any other content type for smaller profiles and have double the reach and impressions rate compared to other posts.

Creating an Instagram Reel is as easy as 1, 2, 3, 4:

• Select Reels at the bottom of the Instagram camera.
• Get creative with editing tools like audio, AR effects, alignment, and speed.
• Customize your Reel with a draft save, cover image, captions, hashtags, and tags.
• Share your Reel to your Feed.

The best part? Unlike Instagram Stories that disappear after 24 hours, Reels stay on your Feed indefinitely.

#4: Unlock the Power of User-Generated Content (UGC)

User-generated content (UGC) has become a game-changer in the world of social media. In industries like fashion, beauty, and travel, UGC videos are the key to influencing consumers. You can either encourage your satisfied customers to share video testimonials or invest in professionally produced UGC videos. There are four popular UGC video styles:

Customer Testimonials: Let your happy customers share their positive experiences.
User Challenges: Start branded challenges or contests to get users creatively engaging with your products.
Product Unboxing and Reviews: Send products to influencers or customers for honest unboxing videos and reviews.
User-Generated Stories: Ask customers to share their personal stories related to your products for real-life applications and benefits.

Glossier is a prime example of harnessing the authenticity of UGC. Their Instagram channel is filled with UGC video content provided by fans, which has helped them achieve a valuation of $390 million. Their secret? They don’t pay for their UGC, creating trust and credibility with their audience.

#5: Upgrade to the Video Funnel: The 2023 Sales Funnel Revolution

Video funnels are revolutionizing the traditional sales funnel in 2023. Instead of using multiple pages, you can now create a complete funnel experience through a single video. Voomly, one of the leading platforms for video funnels, allows you to seamlessly integrate lead generation and sales right within your videos.

Imagine asking viewers to enter their email address without ever leaving the video, redirecting them to new videos, and adding buttons for more videos or a checkout page. Video funnels are gaining popularity for businesses looking to grow their email list, generate more leads, and boost sales.

Voomly’s journey started when ClickFunnels acquired the platform in 2021. Co-founder Russell Brunson was impressed by a video created by Brad Callen, the original creator of Voomly. Brad managed to generate over 735,000 email addresses from a single video by strategically pausing the content and asking viewers to opt-in.

If you want to take your website sales to the next level, a video funnel might be the solution you’ve been searching for.

#6: Thumbstop! The Key to Selling Online

Did you know that the thumbstop rate can make or break your online success?

Imagine this: if viewers don’t stick around past the first three seconds of your video, chances are they’ll never find out about your incredible product or service. That’s why the thumbstop rate is crucial.

But don’t worry, we have some amazing ideas to help you improve your thumbstop rate:

• Begin with a thought-provoking question
• Make a controversial statement that grabs attention
• Use quick cuts or sudden changes in pace to keep viewers engaged
• Create unexpected scenes that leave them wanting more
• Include bizarre props that make them curious

Want proof that it works? Look no further than Funnel.io. Their video had an incredible 55% thumbstop rate, thanks to a simple idea of someone knocking on the camera. It’s like they were tapping on the screen of your mobile phone. Genius!

#7: Get Personal with Your Video Marketing

Personalized video marketing is all the rage in 2023, but it’s not a new concept. From handwritten envelopes in direct mail to advanced AI software, marketers have always found ways to tailor their content.

The possibilities are endless. You can create unique screencasts for individual prospects or use AI software to generate personalized videos for all your customers at once. It’s the ultimate way to connect with your audience.

Just look at what PAOK, the Greek soccer team, did. They sent personalized videos to their followers, showing top players messaging each other and traveling to the stadium. Each video had ads, mugs, personalized cards, and even a reserved space in the changing room with the fans’ name. The result? A whopping 23% conversion rate from each video view!

#8: Sell with Ease on Facebook & Instagram

Say hello to shoppable videos on Facebook and Instagram! This amazing feature lets you sell your products directly in your videos.

With product tags and stickers, users can simply tap on a tag and be redirected to your product page or your Shop hosted on the platforms. No more searching for the right link. It’s all there, right on the screen.

And here’s an eye-opener: 32% of sales on Instagram and Facebook now come from tagged content. That’s a game-changer for your business!

Just ask One Boy, the Taiwanese fashion brand. They reduced their cost per purchase by 30% and saw a 20% increase in clicks from marketing videos with product tags. It’s a win-win for everyone!

#9: Engage and Delight with Interactive Video

Get ready for the future of video content: interactive videos! This innovative approach allows viewers to actively engage with your content, making it more exciting and memorable.

Whether you’re in e-commerce, education, or entertainment, interactive videos can captivate your audience, enhance user participation, gather valuable data, drive sales, and increase brand loyalty.

Imagine watching a video where you get to actively engage with the content instead of just sitting back and watching. That’s the magic of interactive video!

In 2023, interactive video is starting to make waves across various industries like e-commerce, education, and entertainment. Why? Because it captivates audiences, boosts user participation, gathers valuable data, drives sales, and increases brand loyalty.

Now is the perfect time to take advantage of this exciting trend. Interactive videos are still a bit of a novelty, so you can stand out from the crowd before everyone else catches on.

Introducing Doodly: Transforming Video Marketing!

Meet Doodly, the world’s leading whiteboard animation software. It’s a game-changer for video marketers and businesses looking to level up their game.

With every Voomly Cloud subscription, you gain access to Doodly’s incredible features like video funnels, interactive video elements, and doodle drawings.

Take the case of Doodly’s interactive video, which has sold over 150,000 subscriptions to their video editor. How does it work? The viewer selects their niche from a range of options like coaching, health & fitness, digital marketing, and more. They are then redirected to a video showcasing how Doodly can help them create amazing marketing videos in their chosen industry.

#10: AR/VR Video Marketing: Unleash the Future!

Have you heard about Apple’s VR headset that came out in 2023? Well, AR/VR video marketing was already here way before that!

Today, you can harness the power of AR/VR video marketing to create viral launches and unforgettable product demonstrations that drive leads and sales like never before.

Here are just a few examples:

Virtual Try-Ons: Let customers virtually try on products like clothing, cosmetics, or eyewear before making a purchase.
360-Degree Product Tours: Take your customers on immersive 360-degree product demonstrations to enhance their understanding and engagement.
Interactive Product Configurators: Allow customers to customize products to their preferences with interactive AR/VR tools.

While AR/VR technologies are still a bit expensive and complex in 2023, the possibilities for video marketing are endless.

Case Study Alert: Sokos Takes the AR Route!

Finnish department store Sokos achieved a 69% reduction in cost per acquisition by incorporating augmented reality filters in their Facebook and Instagram ads.

How did they do it? They partnered with Meta to develop 5 unique filters that let customers test out different makeup products from the comfort of their own homes. Want to see yourself in blue-colored eye shadow? Their AR filters made it possible!

#11: AI Video Marketing: The Future is Here!

Video marketing is experiencing a revolutionary transformation thanks to AI (artificial intelligence). Believe it or not, you may have already used AI technology in your video promotions without even realizing it.

In 2023, video marketers are embracing AI to automate tasks and streamline the video production process. From generating captions and transcribing audio content to adjusting camera settings and creating human-like voice overs, AI is a game-changer.

Keep an eye out for AI-generated speakers in marketing videos, and get ready for even more capabilities in the near future.

Case Study: DocuLife’s Video Marketing Breakthrough!

German SaaS company, DocuLife, was struggling with video production for their product explainers. It was time-consuming and cumbersome. That’s when they turned to the power of AI.

By using the AI video platform Synthesia, DocuLife simplified their video creation process. All they had to do was upload a script, select an avatar, and let the AI generate the video. It saved them time and effort, allowing them to focus on what matters most – connecting documents and data with Salesforce Apps.

#12: Discover the Power of TikTok Stitch & Duets!

Looking to attract followers and boost sales? TikTok has two amazing features that can help: Stitching and Duets.

Duets are side-by-side clips played simultaneously, while Stitches show the original clip followed by a new recording.

To capitalize on these features, businesses can join trending duets or stitches, or get creative and make their own. Who knows, it might just go viral!

Creating a duet video is easy:

• Tap the Share button on the video you want to duet.
• Select ‘Duet’ at the bottom.
• Choose your filming options and hit the Record button.
• Edit your video, add a caption, and tap ‘Post’.

To create a stitch video:

• Tap the Share button on the video you want to stitch.
• Select ‘Stitch’ at the bottom.
• Choose the part of the video you want to stitch.
• Choose your filming options and hit the Record button.
• Edit your video, add a caption, and tap ‘Post’.

Case Study – Apple:

Apple’s ‘Close Your Rings’ challenge on TikTok gained massive popularity. Users attempted the fitness moves shown in the video, resulting in over 32 billion views. It’s one of the most viral TikTok Stitch videos by a business. Check it out!

#13: Introducing YouTube Shorts:

YouTube Shorts ads have arrived, providing a new opportunity for video marketers. These ads play in between YouTube’s short-form content, which receives a staggering 50 billion daily views! Don’t miss out on this relatively untapped platform.

Case Study – Cider:

Ecommerce brand Cider successfully reduced their customer acquisition costs through YouTube Shorts. Their vertical videos with first-time purchase discounts, combined with custom intent targeting, led to a 46% decrease in cost per acquisition, 40% increase in new customers, and 46% higher conversion rate.

#14: Influencer Video Marketing:

Influencer marketing has evolved into a dominant force in digital advertising. From celebrities to everyday individuals, anyone can be an influencer. Key trends in 2023 include the rise of micro and nano influencers, long-term partnerships, the booming popularity of TikTok, performance-based deals, and the growing importance of transparency and authenticity.

Case Study – Tentree:

Tentree’s campaign to plant 1 billion trees showcases the shift in influencer marketing. By partnering with small influencers and tracking sales through affiliate links and discount codes, they achieved a 13x ROI per creator and 1,000 new sales.

Don’t Chase Virality, Focus on Engagement:

In 2023, the key to successful marketing on social media isn’t going viral, but rather engaging with a specific audience on a specific platform. With countless potential customers on social media, all you need are compelling video marketing ideas to get started. Explore the 154 examples provided here and ignite your inspiration!

We hope these insights spark your creativity and propel your marketing efforts to new heights.