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Customer Acquisition

Published on November 6, 2023

Looking for effective strategies to acquire customers for your B2B business? Forget about buying lists or cold calling. We have 5 awesome and proven strategies for customer acquisition that are efficient and easy to implement.

Strategy #1— Build a Sales Funnel

Simply having a website is not enough. Waiting for people to magically find your site and buy from you is a huge mistake. Instead, create a sales funnel that guides your customers through the buying process.

A sales funnel is like your website on steroids. It captures attention, converts visitors into subscribers, warms them up with persuasive content, and leads them to make a purchase. It’s designed to increase conversions, save you time, and improve your marketing efficiency.

With a sales funnel, you can target only those who are ready to buy, rather than wasting resources on everyone. Plus, it’s easier to build than a website, especially with tools like ClickFunnels.

Start by choosing a scientifically proven sales funnel template that suits your business. Check out the free templates here: https://goto.clickfunnels.com/100-free-templates.

By implementing a sales funnel, you can boost your customer acquisition and see better results in no time. Say goodbye to cold calling and hello to a more effective approach!

Once you’ve found a strategy that aligns with your business model, you can guide your visitors on the journey to becoming valuable customers or clients.

And the best part? You don’t need any design or coding expertise. Our intuitive drag-and-drop editor helps you choose design elements that perfectly represent your brand and convey your message.

But that’s not all. We’ll also show you how to effortlessly convert the attention you generate into new subscribers and customers through an effective follow-up funnel.

Strategy #2: Content Marketing—The Secret to Captivating Your Audience

Ready to capture attention and drive people to your sales funnel? Content marketing is the answer.

Content marketing is one of the most powerful strategies for B2B businesses to raise brand awareness, drive traffic to your sales funnel, and convert that traffic into leads and loyal customers.

Here are some examples of popular B2B content marketing formats like podcasts, blogs, newsletters, case studies, webinars, infographics, and even videos. You’ll find examples of our B2B content, including our exciting podcasts and blog posts, on our website.

Why is content marketing so crucial for B2B businesses? Well, most B2B buyers conduct extensive online research before making a purchase. By providing valuable information through your content, you can facilitate their decision-making process.

But remember, each stage of the sales funnel requires tailored content. Whitepapers and case studies, for example, are perfect for demonstrating your problem-solving abilities and showcasing successful outcomes.

In the B2B world, purchasing decisions involve multiple stakeholders and longer sales cycles. That’s why your content needs to address different concerns at each stage of the buying process.

While B2C content focuses on emotions and entertainment, B2B content should have a professional tone, emphasizing logic, features, and return on investment.

For effective content distribution, LinkedIn, industry forums, and professional networks will be your go-to channels.

Check out our examples to learn how to create content tailored to each stage of the sales funnel. Whether you’re targeting the awareness stage, the consideration stage, or the decision stage, we’ve got you covered.

At the top of the funnel, we’ll help you raise awareness of the problems you solve. In the middle of the funnel, we’ll showcase your approach to problem-solving. And at the bottom of the funnel, we’ll illustrate what successful problem-solving looks like in the real world.

So don’t wait, start implementing these awesome B2B customer acquisition strategies for amazing success today!

Strategy #3: Attract Attention with Free Tools

Want to grab the attention of potential customers for your B2B business? Creating free tools that can go viral within your market is the way to go.

If your product or service solves a problem, offering free trials and tools can help showcase the value you provide. By giving users a taste of what it’s like to work with your business, you build trust and establish yourself as an expert in your industry.

For example, take a look at our Free Profit Margin Calculator. This tool helps businesses determine the ideal selling prices to achieve their desired profit margins. It’s just one example of how free tools can add value to your customers’ experience.

Require users to sign up to access these tools, and you’ll generate leads for your sales team to follow up with.

Strategy #4: Make Podcast Appearances

A great way to spread the word about the free tools and other assets you’ve created is by appearing on relevant podcasts in your industry. By sharing your valuable insights, you can build thought leadership and grow your audience.

Podcasts offer a unique opportunity to speak directly to your target customers and gain exposure in your niche. Best of all, you don’t need to create your own podcast to benefit from this powerful marketing strategy.

With our experience, we’ve been able to generate over 1 million website visits through podcast appearances in just two years. That’s an average of 10,000 views per podcast we’ve been featured on! Talk about growing our subscriber list and gaining new customers.

Follow the example of Laura Roeder, founder of Meet Edgar, who has also leveraged podcast appearances to benefit her business.

To make it easy for podcast listeners to find you, create a landing page specifically for them. Use ClickFunnels templates to design a page that resonates with podcast visitors.

To start implementing this strategy, search for podcasts in your industry on Google. Reach out to hosts or use contact forms on their websites to pitch the value you can bring to their audience. Make sure your ideas are interesting and relevant to their listeners’ needs and desires.

By sharing your unique approach and the benefits you offer, you’re more likely to secure a feature on the podcast and gain exposure for your products or services.

Ready to acquire B2B customers like never before? Explore these awesome strategies and watch your business grow.

Strategy #5— Harness the Power of Social Media Marketing

Once you’ve created amazing content and made appearances on podcasts, it’s time to share your expertise across social media platforms.

Social media offers an easy way to reach a wide audience and raise awareness for your brand. Plus, it allows you to directly engage with potential customers, building trust along the way.

To make the most of social media for B2B, focus on platforms like LinkedIn, Reddit, and Google. LinkedIn boasts impressive stats, with over 96% of B2B marketers utilizing the platform to share their content and message. Sponsored messaging on LinkedIn has been proven to generate higher open rates and engagement than emails alone. Additionally, 80% of marketers extend their reach through LinkedIn’s paid advertising network.

But don’t stop there! Take your B2B customer acquisition to the next level by harnessing the power of Google. While SEO might require patience, you can leverage the authority of other websites to quickly gain traction. Reddit, for example, is already trusted by Google’s algorithm, allowing you to achieve rankings faster. Search for relevant subreddits related to your industry, and make sure to contribute to ongoing conversations while casually mentioning your product or service.

Keep in mind that Reddit has strict “no advertising” policies, so focus on adding value to the conversation rather than blatant promotion. If you create free tools that benefit your target market and use effective content marketing strategies, you can tap into Reddit’s massive reach and boost your rankings on Google’s search results page.

As you gain a better understanding of the Reddit landscape and create posts that create buzz, you can amplify their reach through Reddit’s advertising features. Just remember, the key is to provide value to your audience, not to spam links and push sales.

Final Thoughts

Acquiring more customers for your B2B business doesn’t have to involve tedious cold calls or buying lists. By implementing these 5 proven B2B customer acquisition strategies, you’ll set a strong foundation for success in even the most competitive industries.