The Top 19 Content Marketing Tools You’ll Need In 2024

Keyword research, topic research, content outlining, editing, image curation, distribution – as a content marketer, you’ve got a lot on your plate. But don’t worry, we’ve got your back.

We know that delivering value to your audience can be overwhelming, which is why we’ve curated a list of the top 19 content marketing tools that will make your life easier and supercharge your strategy in 2024.

Why is content marketing so important?

In 2024, content marketing is more crucial than ever. It’s the key to building brand awareness, establishing authority, and driving qualified leads. As Tracey Wallace, the director of content strategy at Klaviyo, puts it, “Content marketing is both strategy and service, both brand building and lead generating.”

But here’s the catch – with so many options available, choosing the right content marketing tools can be a challenge. That’s where we come in. In this article, we’ll walk you through the essential tools you need to take your content marketing game to the next level.

The stats don’t lie – content matters!

Here’s why you need to pay attention to your content strategy. According to recent data:

– Content marketing generates leads for 67% of marketers, with a 7% increase since last year.
– Content marketing generates three times as many leads as outbound marketing while costing 62% less.
– 51% of businesses investing in content marketing publish something every day.
– 44% of B2B buyers consume between 3-5 pieces of content before making a purchase decision.
– 83% of marketers believe that focusing on content quality is more important than quantity, even if it means posting less often.

By finding the right balance between quality and quantity, you can keep your brand in the spotlight and stay ahead of your competition.

Time to level up your content marketing efforts!

Don’t worry, we’ve got your back. We’ve curated a list of 19 must-have tools that will help you navigate the challenges of content creation, SEO optimization, analytics, visuals, and project management. Say goodbye to overwhelm and hello to success.

Let’s dive in and discover the best tools to supercharge your content marketing in 2024.

Content Creation: The key to success

To create exceptional content, you need a streamlined process. That’s where AI-powered marketing tools like Jasper shine. They simplify your workflow, enhance the quality of your output, and save you valuable time.

1. Introducing Jasper: Your Ultimate Content Marketing

Are you tired of struggling to come up with fresh content for your marketing campaigns? Meet Jasper, your new writing assistant powered by natural language processing technology. With over fifty templates at your disposal, Jasper can help you create compelling blog posts, social media content, and influencer marketing campaigns.

Here’s why you’ll love Jasper:

1. Unlock valuable insights: Harness the power of Company Intelligence to guide your brand positioning, customer research, and competitive analysis.

2. Accelerate your campaigns: Enjoy the convenience of asset status markers, feedback summaries, and the magic of Instant Magic, which can create an entire campaign with just one click.

3. Optimize your content: Track your content’s performance with an analytics suite and receive evidence-based recommendations to improve your results.

4. Boost your SEO: Let Jasper help you create original, SEO-optimized content that will drive traffic to your website.

5. Connect with your audience: Jasper ensures that your content’s tone and voice resonate with your target audience.

6. Write anywhere: Use the Jasper Everywhere Chrome extension to access Jasper’s writing assistance wherever you write.

7. Multilingual support: With over 25 languages available, Jasper can help you create content that reaches a global audience.

8. Visualize your ideas: With Jasper Art, you can generate stunning visuals in a matter of seconds.

9. Learn and grow: Take advantage of detailed training courses and join Jasper’s private Facebook community for support and inspiration.

But what about the cons?

It’s true that some content outputs may require editing, but with Jasper’s assistance, the process will be much smoother.

Now, let’s talk pricing. You can try Jasper for free with a 7-day trial. If you’re ready to unlock all of Jasper’s features, our single-seat Creator mode is available for $39 per month. Need more seats? Our Teams plan offers 3 seats and unlimited brand voices for only $99 per month. For businesses looking for unlimited seats, API access, and admin analytics, our custom-priced Business plan is the perfect fit.

Ready to make your writing process a breeze? Say hello to Jasper and start creating amazing content today!

2. Upgrade Your Writing with Grammarly’s AI Editor

Struggling with grammar and punctuation errors in your content? Meet Grammarly, the AI editing tool that will revolutionize your writing. Whether you’re a part of a marketing team or an individual looking to optimize your content, Grammarly has you covered.

Here’s why Grammarly is a game-changer:

1. Enhance your writing: Grammarly provides suggestions to improve your vocabulary and sentence structure, ensuring your content is top-notch.

2. Boost engagement: With Grammarly, you can rate every piece of content for clarity and engagement, making sure your audience stays hooked.

3. Preserve originality: The plagiarism tool scans your content to guarantee it’s 100% original, keeping you in the clear.

4. Seamless integration: Grammarly works seamlessly with popular platforms like Google Docs, email, and social media apps, so you can perfect your writing anywhere.

5. Create a consistent style: With Grammarly Business, you can establish a style guide for your team, ensuring a uniform voice across all content.

Of course, there are a few things to keep in mind:

While Grammarly’s suggestions are helpful, it’s important to review them to ensure they align with your intended meaning.

Now, let’s talk pricing. Grammarly offers a free basic plan to get you started. If you’re looking for advanced features, our premium plans start at just $12 per month. For businesses, our affordable Business plans start at $15 per member per month.

Make your writing shine with Grammarly. Sign up today and experience the power of AI editing!

3. Improve Your Readability with the Hemingway App

Want to make your content more clear and compelling? The Hemingway App is here to help. This innovative tool grades your writing for readability, highlighting areas that may affect your score.

Here’s why the Hemingway App is a writer’s best friend:

1. Simplify your sentences: The Hemingway App reviews your content for sentence complexity, helping you communicate your ideas with ease.

2. Eliminate passive voice and adverbs: With the Hemingway App, you can identify and eliminate common writing pitfalls that may weaken your writing.

3. Seamlessly import your work: Easily import your content from Microsoft Word or other writing platforms, saving you time and effort.

4. Integrate with ease: The Hemingway App offers one-click integrations with popular platforms like Medium and WordPress, making publishing a breeze.

However, it’s important to note the limitations:

The free version of the Hemingway App only works online and does not save your work. Additionally, it does not check for grammar or punctuation errors.

4. Get Faster Research Results with Waldo.fyi

Tired of spending hours searching for reliable sources for your blog posts? Look no further than Waldo. This powerful tool helps you create a research plan and scans the web based on that plan. Plus, it even adds insights from automated searches to a sharable document with sources. Say goodbye to endless scrolling and hello to accelerated research!

Key Features:
– Create a research plan and search the web based on that plan
– Automatically add insights to a sharable document
– Remove ads for a cleaner search experience

Cons:
– Some Google features, like “People also ask” and keyword tags, are removed
– Pricey

Pricing:
– $149/month for one user
– Teams tier: $599/month for five users
– Enterprise package: $1,494/month for 10 users

5. Supercharge Your Content with Fireflies.ai

Looking for unique insights to take your content to the next level? Fireflies.ai has got you covered. This handy tool makes it easy to record, transcribe, and search your interviews. Say goodbye to manual note-taking and never miss a valuable detail again!

Key Features:
– Record meetings across any web conferencing platform
– Transcribe in almost 70 languages
– Integrate with Dropbox, Box, and Onedrive for automatic transcription
– Skim transcripts, add comments, and highlight sections
– Download or embed transcripts into webpages
– Track conversations with custom topic trackers
– Create and share soundbite snippets

Cons:
– Currently, only audio recordings are supported
– Transcriptions may require review or editing
– Limited storage with free version

Pricing:
– Free plan: 800 minutes of storage
– Pro plan: $10/month with 8,000 minutes of storage per seat
– Business plan: $19/seat per month with unlimited storage

6. Beat Writer’s Block with Wordtune: Content Marketing

Struggling to find the right words? Wordtune is here to help! This AI sentence rewriter is perfect for overcoming writer’s block. Simply type or paste a sentence into Wordtune’s editor, and let the tool suggest rewriting options. Plus, it even catches spelling, grammar, and punctuation errors. Say goodbye to writer’s block and hello to creative flow!

Key Features:
– Rewrite sentences or get suggestions for entire paragraphs
– Summarize YouTube videos, articles, and PDFs
– Build a personalized knowledge base
– Recommendations in casual and business tones
– Smart Synonyms based on sentence context
– Translations and rewrites in English
– Compatible with email, Google Docs, and Microsoft Word

Cons:
– Requires online connection
– Suggestions may alter the meaning of text

Pricing:
– Free plan: 10 rewrites and 3 daily AI prompts
– Plus plan: $9.99/month with 30 rewrites and 5 daily AI prompts
– Unlimited tier: $14.99/month with unlimited rewrites and prompts

7. Master Headlines with Headline Studio by CoSchedule

Want to grab your readers’ attention from the get-go? Headline Studio by CoSchedule is the tool for you. It reviews your headlines for length, clarity, and tone, giving you an overall headline score and an SEO score. Say goodbye to lackluster headlines and hello to compelling click-worthy titles!

Key Features:
– Review word and character count for SEO
– Platform-specific feedback for YouTube, blogs, Instagram, and more
– Suggestions for improving headlines
– Compare versions to find the highest-scoring headline

Cons:
– Limited to 20 different versions for each headline
– Free version doesn’t include SEO score
– Pricing may be confusing

Pricing:
– Free plan available
– Premium plan: $4/month with competitor analysis and headline/keyword suggestions

8. Enhance Your SEO Campaigns with Semrush

Looking to boost your content’s visibility and organic traffic? Look no further than Semrush. This powerful SEO and market research tool is a game-changer for content marketing teams. With advanced features like keyword research, competitor analysis, and topic research, you’ll have everything you need to build a successful content strategy.

Key Features:
– Suite of more than 55 content marketing tools
– Easy-to-use keyword research tools
– Brand positioning and content performance monitoring
– Comprehensive research and analysis
– Real-time reports

Cons:
– Free version has limited features
– Paid plans can be pricey

Pricing:
– Pro plan: $129.95/month
– Guru plan: $249.95/month
– Business plan: $499.95/month

10. Ahrefs: The Ultimate SEO Tool for Content Marketing

Looking to boost your website’s performance and crush your competition? Look no further than Ahrefs, the powerful SEO tool trusted by content marketing teams worldwide. With Ahrefs, you can dive deep into performance reports, analyze your competitors’ keywords and traffic, and discover conversion-focused keywords for optimized content. Plus, you can easily audit the performance of your published pieces.

Top Features:

– Conduct keyword research for over 10 different search engines
– Identify gaps between your brand and competitors for strategic advantage
– Get detailed insights into your content’s performance and backlink acquisition
– And more!

Cons:

While Ahrefs packs a punch, it does come with a higher price tag. The Lite, Standard, and Advanced plans start at $99, $199, and $399 per month respectively. For enterprise needs, pricing starts at $999 per month.

11. Yoast: Take Your WordPress SEO to the Next Level

When it comes to WordPress SEO, Yoast is the ultimate plugin you need in your toolkit. This top-rated tool empowers you to optimize your content for SEO, boost readability, tackle technical SEO tasks, and find relevant internal links for your blog posts.

Top Features:

– Color indicators guide you to improvements, including keyword placement
– Easily preview and edit meta descriptions, URL slugs, and social media snippets
– Get internal linking suggestions to enhance discoverability
– And more!

Cons:

Yoast may have a few areas for improvement. It can sometimes be thrown off by multiple variations of the same keyword, potentially leading to misleading results. Additionally, beginners might find the tool overwhelming. The free version only allows you to add one focus phrase.

Pricing: Yoast offers a free plan, but for advanced features, Yoast SEO Premium is available for $99 per year.

12. Google Analytics: Unlock the Power of Data for Content Success

Want to track and analyze your content performance like a pro? Look no further than Google Analytics. This powerful tool provides valuable insights into session duration, bounce rate, and total number of users. You’ll discover which pages are driving the most traffic and how many visitors are returning to your site.

Top Features:

– Analyze conversion rates and measure marketing campaign effectiveness
– Leverage machine-learning analytics to predict future visitor actions
– Dive into site sessions, page views, average session time, and bounce rate
– Track site visits by traffic sources and geography
– And more!

Cons:

While Google Analytics is a robust tool, it’s important to note that it does not comply with EU data protection laws. Additionally, the tool analyzes up to 10 million hits.

Pricing: Google Analytics is free to use.

Visuals: Engage and Expand with High-Quality Visual Content

If you want to captivate your audience and expand the reach of your campaigns, visual content is key. According to recent studies, 73% of customers prefer watching short videos to learn about products or services. Here are two top tools to help you create stunning visual content.

13. Canva: Design Like a Pro, Even If You’re Not One

Whether it’s social media posts, logos, flyers, or slide decks, Canva is the graphic design tool you need for stunning visuals. With over 400,000 templates in its library, creating high-quality images and videos has never been easier. Plus, its cloud-based storage system allows you to access your designs from any device, making collaboration a breeze.

Top Features:

– Choose from an extensive library of templates for every content format
– Access your designs anywhere with the cloud-based storage system
– Enjoy a minimal learning curve for effortless design
– Pro features like the Content Planner and Brand Kit streamline collaboration

Cons:

While Canva offers an impressive array of templates, customization can sometimes be challenging.

Pricing: Canva offers a free plan, but for premium features, Canva Pro is available for $14.99 per month. Canva for Teams, packed with collaboration features and brand customization options, is available for $29.99 per month.

14. Vidyard: Unleash the Power of Video Marketing

In the era of video dominance, Vidyard is your go-to platform for hosting, publishing, and sharing video content. With Vidyard, you can create interactive experiences, boost SEO, and accelerate the buyer journey across multiple platforms.

Top Features:

– Seamlessly integrate videos across various platforms for maximum reach
– Create video hubs to centralize all your content in one place
– Leverage robust reporting features to understand content performance
– Capture screen and video recordings with the Chrome extension

Cons:

While Vidyard offers powerful video marketing capabilities, it does come with a steep learning curve. Additionally, the ability to mark videos as private is not available.

Pricing: Vidyard offers a free plan with up to 25 videos.

Level up your content marketing game with the top tools of 2024!
Are you tired of spending endless hours on manual tasks? HubSpot, Trello, Airtable, Hootsuite, and Loom are here to save the day.

15. HubSpot: Content Marketing

The ultimate all-in-one CRM solution for marketers. From email tracking to social media management, it’s like having your own marketing team on autopilot. Plus, it’s easy to use and packed with powerful features.

16. Trello: Content Marketing

Say goodbye to chaos and hello to streamlined collaboration. Break down big projects into manageable tasks, track progress, and get everyone on the same page. It’s simple, customizable, and integrates seamlessly with other tools.

17. Airtable:

Want to create customized workflows without the hassle? Look no further. This low-code project management platform has pre-made templates, AI-powered automations, and flexible data organization options. It’s a game-changer for your team.

18. Hootsuite:

Take control of your social media presence with Hootsuite. Schedule, publish, and track all your content across multiple platforms from one place. With real-time analytics and competitor insights, you’ll be ahead of the game.

19. Loom:

Forget long, boring meetings. With Loom, you can record quick videos to communicate with your team. Share your screen and camera, add interactive elements, and stay connected without the need for endless meetings.

And introducing Jasper, the AI marketing platform of the future. Boost your creativity with AI writing and art that resonates with your audience. With over 50 templates, Jasper will help you overcome writer’s block and produce content faster than ever.

Simplify your life and supercharge your content marketing strategy with these incredible tools. Don’t wait, start automating and creating valuable content today!