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Building a Successful Community with Andrew Guttormsen

Published on December 20, 2023

Learn from expert community builder Andrew Guttormsen how to create an engaged, thriving online or offline community. Get practical tips backed by experience for successful user engagement.

Are you looking to boost engagement and find success in the online course and membership space? Join us on ClickFunnels Radio as special guest Andrew Guttormsen shares his insights on the value of community and its impact on businesses.

One of the biggest advantages of community is the opportunity to connect with like-minded individuals and form meaningful relationships. These connections can lead to exciting collaborations and even the birth of new businesses, as seen with ClickFunnels’ Inner Circle and 2CCX Coaching examples. Within a community, members have access to valuable support, advice, and authentic connections that can truly make a difference. Guttormsen emphasizes the importance of delivering value to your community. While it may seem overwhelming to constantly create content, the reality is that community members can contribute to each other’s growth and success. When a community thrives, members can provide value through their own experiences, advice, and support, lightening the load on community leaders and creating a sustainable and engaging experience.

Ready to take your community engagement to the next level? Andrew shares some practical tips to help you succeed. Focus on a few key activities or “signature gatherings” that provide value to your members. This could include hot seat sessions, access to industry experts, book clubs, and feedback on their work. By choosing activities that align with the goals and interests of your community, you can ensure that you’re delivering meaningful value to your members.

Get ready to build an incredibly engaging community for learning!

This episode reveals the tremendous benefits of building a community, showcasing the power of members contributing, learning from one another, and sharing valuable insights and experiences.

A key component of building a community for learning is the concept of the “hot seat.” This is where members can showcase their expertise and teach others about their success in a specific field, such as affiliate marketing. Not only does this take the pressure off the community leader, but it also brings in valuable knowledge and perspectives from different members.

We also dive into the similarities and differences between a community and a mastermind. While masterminds are often smaller and carefully curated groups, a community offers a broader experience with access to diverse resources and gatherings. The collective knowledge base within a community, where ideas are shared and problems are solved, is an invaluable asset that goes beyond the confines of a small mastermind group.

And when it comes to growing and managing your community, we have some expert tips for you. Start by defining clear goals and criteria for membership. Some communities may have an application process or review, while others may have a more open approach. Engaging in one-on-one conversations with potential members and understanding their needs is essential to ensure that your community attracts the right people.

Don’t forget the importance of onboarding new members. By setting clear expectations and providing a seamless onboarding process, you can maximize the chances of success. This includes asking the right questions, vetting potential members, and truly understanding what they need from the community.

Get ready to create an incredible community for learning and growth!