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Boost Your Retail Sales with These 7 Techniques

Published on November 11, 2023

If you’re looking to increase in-store sales, it’s time to take a proactive approach. Here are our top seven retail sales techniques that can help you quickly increase revenue:

#1 Understand Your Target Audience

To sell effectively, you need to know your customers inside and out. Take the time to dig deeper and understand their wants and needs. Look at your sales data, create a dream customer profile, and conduct interviews with people who fit that profile.

#2 Create Upsells and Cross-Sells

Offer customers upgrades or complementary products to enhance their purchase. For example, promote “Buy 2 Get 1 FREE” deals or group related items together with informative posters.

#3 Add Bump Offers to the Checkout Area

Take advantage of impulse buys by placing inexpensive items near the checkout counter. Think about small, enticing items that customers may want to add to their purchase, like hair ties or socks.

By implementing these techniques, you can effectively boost your retail sales. Remember to always tailor your strategies to your unique target audience and avoid blindly copying other brands’ approaches.

#4 Boost Customer Loyalty with a Simple and Rewarding Program

Looking for a way to stand out from the competition? Consider setting up a loyalty program that keeps customers coming back for more!

How does it work? Offer a loyalty card that customers can activate effortlessly on your website. And here’s the best part – they earn store currency with every purchase, which they can use to snag fantastic deals once they’ve accumulated enough.

But that’s not all! Our loyalty program members get exclusive access to flash sales, seasonal promotions, and even “Buy 2 Get 1 FREE!” offers. It’s our way of saying thank you for choosing us.

#5 Unleash the Power of Services that Complement Your Products

Ready to take your revenue to the next level? Don’t miss out on the opportunity to offer services that go hand in hand with your products.

Imagine running a clothing store – why not help customers discover their perfect colors, upgrade their wardrobe, or create an outfit for a special occasion? That’s where our team of specialists comes in – like personal stylists or color analysts.

Sure, investing in these experts might seem like an expense. But with the right pricing strategy and some sales training, you can turn these services into a profitable addition to your business. Customers will love the extra attention, and you’ll love the boost in revenue.

#6 Empower Your Store Employees with In-Depth Inventory Knowledge

Your store employees are your secret weapon when it comes to sales. But to make the most of every customer interaction, they need to know your inventory like the back of their hands.

We get it, expecting them to study in their free time is unrealistic. That’s why we strongly suggest providing comprehensive inventory training as part of the onboarding process for new employees. And when you update your inventory, make sure to offer additional training sessions for all staff.

For example, if you have a clothing store, new hires need to be trained on timeless essentials like black jeans, as well as the latest seasonal arrivals. As the seasons change, you update your inventory, and that means all employees should stay up to speed on the new collections.

#7 Equip Your Store Employees with Expert Sales Skills

Knowledge of inventory is crucial, but it’s also essential to train your employees on the art of selling. Yes, sales training deserves a category of its own!

During inventory training, introduce your team to each item, show them matching options, and highlight any ongoing promotions. But don’t stop there – provide separate sales training to teach them the fine art of selling.

By providing sales scripts for common scenarios, you’re setting your employees up for success. Let’s say a navy winter coat is a must-have item this season. During inventory training, share which accessories pair perfectly with it. Then, during sales training, offer a script that helps them cross-sell those accessories to customers.

Equip your employees with the knowledge and skills to confidently engage with customers and watch your sales soar.

Boost Your Store’s Sales with Employee Incentives

Instead of just hoping that your store employees will sell more out of loyalty, why not give them a reason to? By incentivizing your employees, you can motivate them to sell more and directly benefit from their efforts. It’s a win-win situation!

Human behavior is driven by self-interest and incentives. So the easiest way to get your employees to put their sales training into action is by offering them monthly bonuses based on their sales performance. For example, you can give them a percentage of the revenue they generate each month.

But here’s the key: the bonus has to be meaningful. Give your employees the opportunity to earn an extra $100 or more every month. This will truly motivate them to sell more.

Tracking revenue may seem challenging, especially if different employees handle different parts of the sales process. However, you can solve this by creating a separate checkout area where floor employees can ring up the purchases themselves. Even just one checkout till can do the job.

While we can’t provide specific implementation details for your store, we can guarantee that incentivizing your employees to sell more will likely lead to increased sales. It’s human nature!

Boost Your Online Sales with a Value Ladder Sales Funnel

Now that you know how to increase revenue in your physical store, let’s talk about your online store.

Introducing the Value Ladder sales funnel – the most effective way to sell anything online. This proven funnel, created by our co-founder Russel Brunson, helped ClickFunnels generate over $10M in annual revenue in just one year!

The Value Ladder sales funnel consists of four stages: bait, frontend, middle, and backend, with the option to add a continuity program for recurring revenue. To maximize revenue, we also recommend including downsells, upsells, and cross-sells.

Why does this sales funnel work? It allows you to start building a relationship with your potential customers by offering them free value, nurture that relationship through email communication, and build trust by providing increasingly valuable products or services.

Increase Conversions with a Cart Funnel

But how do you implement the Value Ladder in your e-commerce store? Enter the cart funnel.

The cart funnel is specifically designed to convert new visitors into customers. It consists of four pages: sales page, upsell, cross-sell, and thank you page.

If you already have an e-commerce store, direct your marketing efforts to the first page of your cart funnel. If you’re starting a new store, paid advertising is a great way to drive traffic to your cart funnel.

Build Your Cart Funnel with ClickFunnels 2.0!

Ready to take your online store to the next level? ClickFunnels 2.0 has all the tools you need to build a successful cart funnel:

A proven cart funnel template
A user-friendly visual editor for customization
Email marketing functionality for collecting customer emails and sending promotions

Try ClickFunnels 2.0 risk-free with our free trial. Start boosting your online sales today!