8 Powerful Examples of the Best Content Marketing Out There

Ever been captivated by a piece of content that lingers in your thoughts long after you’ve closed the tab? Imagine having the power to create that kind of impact with your own content. Well, today is your lucky day because we’re about to reveal the secrets of the best content marketing out there.

The key to successful content marketing lies in making people think, feel, and take action. But, in a world where millions of blog posts are published every day, how do you stand out? How do you ensure your content doesn’t get lost in the crowd?

It’s all about engagement. Engaging content grabs attention, answers burning questions, overcomes objections, and inspires a connection with your brand. It’s not just another generic 300-word blog post. It offers something extra, something that makes readers want more.

So, what does engaging content look like? It comes in different forms: it connects with the audience, provides valuable information, personalizes the experience, tells real-life stories, offers actionable advice, provides inspiration, and allows for interaction. It’s content that goes beyond the ordinary.

Now, let’s dive deeper into how you can create engaging content as a content marketer. Because it’s not just about writing blog posts, it’s about the entire process of ideation, implementation, creation, and distribution.

Tip #1: Choose Topics That Matter

Forget about creating content just for the sake of it. Your audience is unique, with their own set of wants and expectations. Take the time to understand their needs and deliver content that truly resonates. Use polls, surveys, analytics, and research tools to gain insights and generate ideas.

Tip #2: Craft the Best Content Possible

Once you’ve determined your topic, research what’s already out there. Your goal is to provide the most comprehensive and valuable information for your audience. Study the top-performing pieces and ensure your content covers all the key points and more. You can even use tools like Jasper’s content improver template to add an extra touch of brilliance to your writing.

Tip #3: Streamline Your Process

Creating great content requires planning. Don’t scramble for ideas at the last minute. Map out your content marketing campaign, create a content calendar, and establish a clear process for writing and distributing content. Jasper’s blog post outline template can be your guide in getting organized and staying on track.

Tip #4: Grab Your Readers’ Attention from the Very Beginning

When it comes to your website, you have less than 15 seconds to capture your users’ interest. That’s not a lot of time! But don’t worry, we’ve got some tricks up our sleeve to help you hook your readers right from the get-go. With our compelling headline and captivating intro paragraph templates, you’ll have no trouble keeping them interested. These optimization tactics may seem small, but trust us, they can have a powerful impact on your audience.

Tip #5: Finish Strong and Boost Your Conversion Rate

How you end your content can make or break your reader’s next steps. If you don’t include a strong Call to Action (CTA), chances are they might just disappear, never to be seen again. But fear not! We’ve got just the solution to ensure your content ends on a high note. Our blog post conclusion paragraph template will help you leave a lasting impression. So why wait? Discover the power of Jasper and start writing amazing content that keeps your audience coming back for more. Plus, we’ll even share a list of top content marketing platforms that can make your life easier.

Supercharge Your Content Marketing Strategy

Creating great content is just one piece of the puzzle when it comes to digital marketing. If you’re looking to take your brand to the next level, you need a killer content marketing strategy. Don’t worry, we’ve got you covered with this step-by-step guide to crafting the best strategy for your brand.

Step 1: Know Your Audience Inside Out

To create content that truly resonates with your audience, you need to understand them inside out. Dive deep into their needs, their questions, and their pain points. Interview them, conduct surveys, and analyze data to gain valuable insights. This will help you tailor your content to their unique needs.

Step 2: Stand Out from the Competition

In a crowded market, it’s important to find your unique selling points. What sets you apart from your competitors? Conduct thorough research to identify the key differences in product features, target audience, and content. This will help you position yourself as the go-to brand in your niche.

Step 3: Craft a Winning Content Strategy

With a deep understanding of your audience and a clear differentiation from your competition, it’s time to create a content strategy that hits the mark. Draw inspiration from frequently asked questions, surveys, and keyword research to come up with content ideas that will engage and entertain your audience.

Step 4: Streamline Your Content Creation Process

Consistency is key when it comes to content creation. Develop a streamlined process that covers ideation, outlining, writing, and editing. This will ensure your content is produced efficiently and consistently, so you can focus on delivering high-quality pieces every time.

Step 5: Optimize Your Content for Maximum Impact

Make your content shine by optimizing it for maximum impact. Consider its purpose, messaging, and the emotions or actions you want to evoke in your readers. This is your chance to create content that stands out from the crowd and leaves a lasting impression.

Step 6: Get Your Content in Front of Your Audience

Don’t let your amazing content go to waste. Identify where your audience hangs out and how they like to consume content. Whether it’s social media platforms, industry websites, or through influential figures, find ways to distribute your content that will reach and engage your target audience.

Get ready to be inspired! These amazing examples of digital content marketing strategies in action will show you what’s possible for your brand. No matter what industry you’re in, these examples will give you fresh ideas to bring your marketing to the next level.

1. Canva’s got it all

Canva has nailed their digital content marketing strategy with long-form design tutorials and a library filled with thousands of design templates. Whether you’re a newbie looking for design inspiration or an experienced user needing a template, Canva has you covered.

2. CoSchedule’s interactive tool makes headlines pop

CoSchedule’s Headline Analyzer is a game-changer for content marketers. But what’s even better? They’ve gone a step further and created Headline Studio, a more powerful version of the tool that comes with a handy Chrome extension. Plus, users keep coming back for more because it’s interactive and fun.

3. Bombas’ Instagram highlights are a must-see

E-commerce brand Bombas knows how to engage their audience through Instagram highlights. They’ve created a series of guides that cover everything from customer Q&As to style inspiration. Their content options are endless!

4. WeWork builds a community with stories and insights

WeWork understands their audience and creates content that resonates with them. Their community stories foster a sense of community, while their research insights establish them as a credible remote working brand. Building a community through content is a game-changer for growing your audience.

5. Intercom’s downloadable books are a treasure trove

Intercom stands out in the SaaS space with their library of downloadable books. Each book addresses the pain points their audience faces, making it a win-win for both lead generation and valuable content. Plus, they offer a variety of other content formats to cater to different customer preferences.

6. Away takes travelers on a digital journey

Luggage brand Away knows how to inspire wanderlust through their digital magazine, “Here Magazine.” Whether you’re looking for city guides, personal essays, interviews, or travel ideas, Away has beautifully told stories and stunning images to captivate any traveler.

7. Mailchimp’s podcasts for every listener

Mailchimp understands their diverse audience and caters to each segment with a unique podcast. From musicians to entrepreneurs to small business owners, they’ve got it all covered. It’s like having your own version of Netflix for email marketing.

8. Drunk Elephant keeps skincare enthusiasts engaged

Beauty brand Drunk Elephant keeps readers hooked with their skincare quiz. It’s a brilliant content piece that leads users to their guides and other high-quality content. Interactive quizzes are an excellent way to gain more subscribers and keep them engaged.

Remember, the key to successful content marketing is knowing your audience and crafting content that resonates with them. While it can be time-consuming, there are tools like Jasper that can help speed up the process and make your content even more engaging. Sign up today to get started on your content marketing journey.