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Benefits of Blogging for Content Marketing

Published on March 23, 2021

Blogging and Content Marketing

Blogging can help you build your business with valuable content. Blogging is a way to engage with your audience and provide them with quality, relevant content that they’re interested in. It’s also a great way to generate leads and promote products!

If you’re a digital marketer, there is no doubt you have heard about”content advertising”, but article promotion itself has been around for decades — but the term has gained buzzword status in the latest one. Presumably because of the growth in influencer marketing and social media marketing, and it is a natural synergy with both.

There are lots of types of content marketing, and blogging is just one of those mediums for delivering curated content to a specific target audience. It’s actually the third most frequent strategy for businesses. The main purpose being, to create awareness and help buyers in their search efforts. Firms that blog have allegedly had more than 55 percent more visitors to their website and 434 percent more indexed pages than those who don’t.

It is a strategy that calls for brands to focus on creating content that will attract their ideal audience that is potentially already searching online and then either provide them with a solution to some problem or the information to educate themselves on the issue, with the objective of driving customers to action.

Blogging enables brands to truly offer valuable information (key emphasis on precious ), and build trust with potential or existing clients. At the end of the day, there’s a difference between publishing articles on the internet vs. strategically Implementing a marketing technique to support all your digital marketing channels.

Returning readers of a blog have great trust in the value of their content and place considerable weight on the expertise of the blogger. As a teacher or thought leader in a specific field, a blog will give you the means to be in front of your mind and stay in front of your readers.

The biggest secret to success when it comes to blogging as a kind of content marketing is that you have to always add value. Remember when we said the key emphasis on precious? The usual secret in the marketing world: add value. The reader has to walk away from the blog post convinced that your company is one which they would want to do business with — now or later on. Now, there is no easy feat and it will require some thoughtful insight into your audiences’ needs and what you can provide them to set your brand apart from the rest.

It’s an excellent starting point and sets you up to be a subject matter expert or authority figure in your business. Blogs have been rated as the fifth most trusted source of online information.

It is not for everybody, though. It requires a lot of work and a great deal of patience. However, it’s well worth it for most, concerning content marketing ROI. With the recent installation of GrooveBlog, there’s no excuse not to leap on board the blogging bandwagon and take advantage of all it has to offer your website.

Blogging keeps your site updated and relevant

When a client lands on your site, there is a direct feeling of cautiousness if there are no signs of recent activity. It may leave one wondering if the business is still in business.

That means Google does not really want to provide users with outdated information, and a regularly updated site is a sign that new content is being printed — so that is the way the algorithms look favorably on indexing your site. Stay on the radar! In so doing, you’ll acquire new clients.

Blogging provides an opportunity for other people to link back to your own website

External hyperlinks that lead to your site are one of the trickier parts of mastering SEO, as it’s not too often that others will point their audience to your homepage. And, again, Google needs to provide people with useful information. If other websites link back to yours, then that’s going to be excellent for your search engine results.

And the way to find these inbound links? Well, it certainly isn’t impossible without a site but it’s by far the easiest way. While an excellent social media strategy can help with making this happen, just focus on creating valuable, sharable content — consistently and frequently. When a site shares your blog, their audience will wind up on that particular article and as soon as you’ve got them, you need them to stay. If you would like to be found by the right people, this is the way to go.

Blogging keeps your audience on your site for more

When somebody does an organic search on the web and clicks on your site, that is great news for your site’s click-through rate, but you are also going to need them to stick around for as long as possible. This is yet another indication to the algorithm which the information is helpful and the search was successful.

Get the most out of your most popular blogs by using anchor text and inner links to send people to other pages also. This will mean more of your content is going to be discovered and keep people on your site for longer than they may have otherwise stayed.

As soon as you get started blogging, you’re going to want to make certain you print on a weekly basis. As the name implies, content marketing demands a whole lot of… content. A fast tip: Regularly brainstorm content ideas for your blog beforehand and use SEO keyword research to guide your topics.

It is by no means news for most digital marketers that you can increase your odds of getting your site ranked higher up in the index positions by hosting and maintaining a blog. But for people who have not given it much thought or question the ROI, just consider the reason why indexed pages are so important.

You might feel like everyone is launching a blog these days, but if you’re an owner and your business doesn’t have one up and running, you should reconsider. Don’t just let content marketing be a buzzword around your team and instead make sure that you deliver valuable information to your target customer by utilizing the benefits of having a blog.