Amazing Selling Machine (ASM11) Review: Will it Work For Me?

Amazing Selling Machine (ASM11) Review: My biggest success online so far has been the Amazon FBA business that I created with my partner.

We started selling a line of fitness related products on Amazon in the beginning of 2016.

With some hard work (and luck), we managed to hit the $1 million revenue mark by the end of that year.

And in 2019, we did $5.7 million in sales!

It’s not just us who are having success with Amazon FBA. There are many, many sellers who are making a killing selling physical products on Amazon.

But conversely, there’s just as many who fail as well.

There are a LOT of steps just to get your product listed on Amazon. And even more steps after that to sell enough to become profitable.

If you search around, you will find that there’s some decent content out there on how to start an Amazon FBA business.

But for many of you, it’s a big hassle to sift through all the good info and the bad. You just want to follow proven, working techniques that you know others are currently having success with.

And that’s where the Amazing Selling Machine 11 comes in.

This is the most comprehensive Amazon FBA training I’ve seen and I’m going to be giving you a breakdown of what’s in the course, and whether you should invest your hard-earned money into it.

Here’s what I’m going to be covering in this Amazing Selling Machine 11 review.

• What is the Amazing Selling Machine?
• My personal journey with the Amazing Selling Machine
• A look inside the Amazing Selling Machine
• ASM 11 Pricing
• Will the ASM work for me?
• Amazing Selling Machine Alternatives
• Final Thoughts
• ASM Pros and Cons

If you’re ready to sign up with ASM 11 already, you can scroll to the bottom and see what I’m offering as part of my Amazing Selling Machine 11 Bonus Package.

What is the Amazing Selling Machine?

The Amazing Selling Machine 11 is a course created by Jason Katzenback and Matt Clark and taught by two instructors, Mike McClary and Rich Henderson.

The course has been regularly updated over the years and has evolved along with Amazon. I first heard about ASM5 way back in 2015, while the current version, ASM11 launched in October 2019.

Existing members of ASM have generated over 8.6 billion in revenue* in their Amazon FBA businesses according to the last survey they did. That’s amazing!

Every iteration of ASM is refreshed with new content that reflects the latest changes on Amazon, and ASM11 features 60% brand new content over ASM X.

Here’s what’s new in the latest ASM11:

• Newly refreshed 8 module web class. Over 120 video lessons that walk you step by step on how to create an Amazon FBA business from scratch.
• Brand new set of 8 weekly coaching calls. These live coaching calls are one of the highlights of the Amazing Selling Machine 11 program. The calls are hosted by Mike McClary and Rich Henderson and it’s your chance to get all your questions answered.
• Dan Ashburn’s launch strategies. Dan’s team manages $12 million in annual sales for Amazon brands and ASM 11 now includes all the strategies he uses to launch successful brands.
• Amazon Branding Tool Suite. This is an automated set of tools that makes building your brand on Amazon even easier.
• New Amazon Market Research Chrome Extension. A brand new tool that will help you find the hottest opportunities with high sales volume and low competition
• Private Sourcing Agent Bonus. ASM will now take care of product sourcing for you! They will find you 3 suppliers and negotiate minimum order quantity (MOQ) and price for you.

The current course consists of 8 different modules. Each module is broken down into easy to digest lessons (153 in all in ASM11) and there are over 30 hours of content to go through.

There’s also a weekly coaching call at the end of each module. If you get in during the launch, you’ll be able to participate live. Otherwise, the recordings will be available inside the membership area for you to listen to at your convenience.

Each of the video lessons are typically a mix of PowerPoint presentation and screen sharing live demos.

You also get access to the very active ASM community forum that’s inside the site and an external Facebook group as well.

In the forum, you can get help from both regular ASM members and the ASM mentors, who are volunteer members who have done over $1 million in Amazon FBA sales.

The course starts from the very beginning, so even if you don’t know the first thing about selling on Amazon, you will eventually learn everything you need to create a successful Amazon FBA brand from the course.

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My personal journey with the Amazing Selling Machine

To be clear, our Amazon FBA business was already quite successful before I ever signed up for the Amazing Selling Machine course. I remember hearing about it in the early days, but it was closed at the time. Plus the high sticker price turned me off at the time.

But I finally ended up signing up for ASM8 during the October 2017 launch.

By then our business was making enough money that the price of the course seemed like a reasonable investment. If I could just learn a few new strategies or tactics that could take our business to the next level, then the course would be worth it.

I’ve been through all the materials a few times now and I’m always really impressed by the content. I especially found the sections on optimizing our Amazon listings and Sponsored ads to be really helpful in our business.

We spent over $350k in sponsored ads in 2019 and the improvements I’ve been able to make to the way we handle our ads, and improving the conversion rate of our listing has made a huge difference in ROI.

Which is how we surpassed $5+ million in sales in 2019.

But I think the greatest value of ASM11 is getting to be part of the community. It’s so incredibly helpful to be a member of a forum that’s made up of people just starting out along with other successful sellers. Being able to get feedback, help, and tips in near whenever you need it is so invaluable.

Also hearing the stories of other successful sellers is incredibly motivating. And it gives new sellers the confidence that they can and will eventually succeed.

A look inside the Amazing Selling Machine

Welcome Module: The ASM Business Process and Mindset

The welcome module is all about getting you set up to succeed in the course. You’ll learn the mindset you need to have, and get introduced to all the benefits and features that the course has to offer.

Module 1: Building Your Product Opportunity List

Here you learn how to set up your Amazon seller account, find out what makes a good product to sell on Amazon, and pick the product you should sell.

Module 2: Suppliers, Samples & Profit Numbers

This module teaches you how to source your product from both China and the US. You’ll also learn how to get samples so you can evaluate your potential product better and decide whether or not to move forward with it.

Module 3: Ordering Your Inventory & Creating Your Brand

In this module, you’ll learn how to create a great brand name, how to design your packaging, and how to get your inventory into Amazon itself so you can start selling.

Module 4: Building Your Brand Assets

This module is all about building your brand’s website and setting up all your social media profiles for success.

Module 5: The Perfect Product Page

A great Amazon listing is so important in making your product a success. Here you’ll be introduced to the 8 components of the perfect product page.

Module 6: The Perfect Product Launch

Once your product goes live, you want to get as much traffic as possible to your listing. In this module, you’ll learn the ASM product launch ranking strategy that will help you make your first sales and get some initial reviews.

Module 7: Advanced Marketing and Traffic Tools

Here you’ll learn how to use Amazon sponsored ads to get more traffic and learn how to create a raving customer service system to keep your customers happy.

Module 8: Taking your Business to the Next Level

This is the last module, and it’s where you’ll learn to scale your business and increase revenues. This includes learning how to build a team to help you grow.

Private Resource Vault

The private resource vault is where you can download PDFs related to each video lesson of the course.  After you’ve watched a particular lesson, it’s helpful to download the associated PDF and keep it as a reference as you try to implement what you learned.

Besides the PDFs, you’ll also find other relevant downloads that may have been mentioned in a particular lesson, like the various templates that they talk about.

The vault also contains Resource Links to the best services and tools, the ASM team has found useful in their businesses.   There are some good tools in here, but I wasn’t too impressed by this area because it seems like some of the companies mentioned here are only listed because they are offering a special deal for members.

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ASM 11 Pricing

ASM11 is being offered for a $4,997 one time fee. They also have a payment plan option which is 6 payments of $997 each.

This is the same price as ASMX was and a $1,002 increase over ASM 9.

There are no ASM discounts or coupon codes available as far as I can tell.  But they do have special members-only deals for some of the services you need like JungleScout and ManageByStats.

If you’re interested in joining ASM, then it makes sense to join as soon as you can as that locks you into the current price point.

By doing so, you will get access to every new version of ASM as it comes out.

ASM11 also contains some of the best guarantees I’ve seen in an online course.

First, you get a full 30-day guarantee. That’s more than enough time to go through the first couple of modules, select a product and try to source it from a supplier. If you don’t feel like you can make it work, then no problem. Just request your money back.

ASM11 also features a 6-month Buy-Back Promise. What this means is that you can try and implement the teachings of the course for a full 6 months. If you don’t want to continue, then the ASM will buy your Amazon business from you for the cost of the course plus up to $5,000 worth of inventory.

So really, as long as you’re willing to put in the time and the work, the course is risk-free.

Will the ASM work for me?

That depends. The Amazing Selling Machine is definitely not for everyone.

First of all, it requires someone who is willing to take action. You need to dedicate the time to watch all the videos (a couple of hours a week), and then do the steps outlined in each one. Plus, if you are able, I would highly recommend attending the live coaching calls.

Each module in the course is designed to be completed and acted upon before moving on to the next one.

If you’re not ready to invest a chunk of money in the next couple of months to purchase samples and buy inventory, then I would definitely hold off buying the course.

It’s very important to make sure you’re ready to get started before jumping in.

To make the most out of the course, I can’t stress the importance of becoming part of the community and ask questions!

Selling on Amazon will bring its own set of challenges. You will definitely hit some roadblocks along the way.  And asking for (and getting) help is the best way to mitigate this.

The mentors and members of the community are great, and you’ll build some solid relationships along the way. This is the key reason why the Amazing Selling Machine has been such a popular course for a long time.

Finally, a big sticking point for some people will be the price. Yes, $4,997 is a lot of money. And if that’s beyond your budget, then please don’t get the course! You’ll need additional money just to get started and if you don’t have that, then you are not going to succeed, period.

But otherwise, think of the cost as an investment in yourself and your business. If the course leads you to create your own successful Amazon FBA business then this money is just a drop in the bucket.

Amazing Selling Machine Alternatives

ASM 11 is certainly not the only Amazon FBA training course on the market. There’s a bunch of others out there, although I haven’t actually had a chance to take a look at them at this time.

There are also some other great resources for learning Amazon FBA, that you can use as an alternative or supplement to your ASM11 experience.

I have two podcasts that I really like. The first is Scott Voelker’s The Amazing Seller podcast. The podcast is dedicated to Amazon FBA and Scott is continually putting out new episodes.  He also runs the Amazing Seller Facebook group which is a very active community.

I also like Manny Coates’ AM/PM podcast.  Manny is the owner of Helium10 and he puts out a lot of tips and strategies in his podcasts.

I recommend subscribing to both of them if you are really interested in learning more about Amazon FBA.

Final Thoughts

Creating a successful Amazon FBA business can definitely make you life-changing money.  And what’s great is that anybody can do it.  All it takes is some drive, hustle and a little bit of startup money.  The challenge is knowing what to do, as there’s a lot of steps you need to take care of along the way.

That’s where the Amazing Selling Machine comes in.  It holds your hand step-by-step, from beginning to success.  And it provides you the motivation and guidance you need to become successful.

If you’re looking to join the lucrative world of Amazon FBA, then give the Amazing Selling Machine a shot.  I don’t think you’ll regret it.

While I know the initial investment may seem steep, with both the 30-day money-back guarantee and the 6-month buyback guarantee, you don’t have to worry about “losing your money”. You just need to be willing to put in the required work.

If you want in, make sure to take advantage of my bonuses and the special ASM 11 launch bonuses by signing-up right now.

ASM 11 Pros

• Complete Amazon training system that starts from the very beginning and holds your hand until you’re ready to take the reigns on your own.
• Lessons are broken down into manageable chunks, and supplementary PDF’s are a great reference.
• Get all the help you need from the forum and FB group, plus access to the ASM mentors.
• Coaching calls are super useful (even the recordings)
• Badge system provides extra gamification and motivation.
• Discounts on helpful tools like JungleScout and ManageByStats.
• The course is continually being updated so you can keep adapting as Amazon evolves.
• 30-day money-back guarantee and 6 Month Buy Back Guarantee ensure you take action with little risk.

ASM 11 Cons

• $4,997 price point might be prohibitive to some people.
• Not worth it if you’re not going to take action.
• Missing some advanced topics like sales tax and email follow-ups.

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