How to Use the AIDA Framework for your Doodly Video

Have you ever seen a product that instantly caught your attention? It’s like something made your head turn and you couldn’t help but watch the ad. Maybe it was the music, the characters, or the overall theme. Or maybe, just maybe, it was the power of the AIDA framework.

The AIDA framework is a secret weapon used by many explainer video creators. It’s a way to turn your ideas into captivating videos that engage your audience. Believe it or not, this marketing strategy has been around for over 100 years! It was actually created way back in 1898. But guess what? It still works like a charm today. It’s an effective way to communicate your brand and tell your story. With the AIDA framework, you can create clear and compelling videos that truly connect with potential customers online.

So, what does AIDA even stand for? Well, it’s an acronym for Attention, Interest, Desire, and Action. These four phases are basically the holy grail of the buying process.

First up, we have Attention. This is where you grab the viewer’s attention right from the start. You need to use captivating visuals and clever techniques to keep them glued to the screen. Your video’s intro has to be like a magnet, pulling them in and holding their attention.

Next, we have Interest. You want to spark the viewer’s interest by showcasing your product and explaining why they should care about it. Without their interest, you won’t be able to keep them engaged or convert them into customers.

Then comes Desire. This is where you make your viewers say “I want that!” You have to show them how your product will make their life easier, more fun, or solve a problem they have. You want them to desire what you’re offering on a deep level.

Lastly, we have Action. This is the final step in the AIDA framework. You’ve grabbed their attention, piqued their interest, and ignited their desire. Now, it’s time to guide them towards taking action. You need to give them a clear call-to-action, whether it’s clicking a button, signing up for your email list, or making a purchase.

Now that we know the AIDA framework inside out, let’s put it into action with an ad in Doodly. We’ll choose a unique product and show you how to present it using the AIDA framework.

Scene 1 – ATTENTION

The first scene is all about grabbing attention. We’ll present a relatable problem that will immediately engage your viewers. We’ll use Phil, a character from Doodly, to showcase the issue. This scene needs to be realistic and relatable to hook your audience.

Scenario: Phil struggles with his high water bill every time he uses a water hose in his big garden.

To execute:

Create the scene with all the characters and props you need. Show Phil looking worried about his bill. And don’t forget to add a voiceover that matches the animation perfectly.

Scene 2 – INTEREST

In the second scene, we’ll introduce the product and highlight its benefits, features, and positive feedback from customers. This is where we address the problem mentioned in the first scene.

To execute:

Add your company logo and place it next to your product. You can also use a pan & zoom effect to direct the viewer’s attention to specific areas.

Introducing Scene 3: DESIRE

Remember how worried Phil looked in the first scene? Well, in our third scene, we want to show a happy Phil, free from his worries. Our goal is to make viewers remember the happy version of Phil, not the frantic one. We’ll achieve this by highlighting the additional benefits of our product and explaining why it’s better than the competition.

Here’s how to execute it:

Include a scene with a happy Phil presenting our solution to the viewers. Since we used a pan & zoom effect in the second scene, we need to adjust the camera angle to fully showcase the entire frame of your video.

Now, just because our acronym is only four letters doesn’t mean our scene should be limited to four. Feel free to add additional scenes wherever necessary within the AIDA framework, especially if you want to emphasize the benefits of our product. Just remember not to make the video too long. If it’s going on a website, keep it under a minute. On social media platforms, 15 seconds or less is ideal to keep viewers engaged.

Introducing Scene 4: ACTION

The final video is all about taking action. Decide how you want to connect with potential customers. You can ask for their email address, direct them to fill out a form, guide them to another website, or explore other options. Platforms like Voomly allow viewers to click a link directly on the video, making it easy for them to take the next step in our promotion.

Here’s how to execute it:

For our sample video, display the company’s brand logo in the center of the scene with our product on both sides. Use a large arrow to direct viewers where to click and don’t forget to include descriptive text. Adding background music can enhance the video, but make sure it doesn’t overpower the voiceover. Keep the voiceover volume at 100% and turn the background music volume down to 20% or less.

Take a look at the final output of our sample video:

In conclusion,

We chose the AIDA framework for our video because it helped us organize the content effectively. With limited time to create, edit, and produce the Doodly explainer video, the framework kept us focused and prevented any confusion in delivering our message.

If you’re struggling with creating your video flow, remember these questions while working on your scenes and building your video:

– Attention: What will engage your audience?
– Interest: How will you keep people watching?
– Desire: Why should people want to watch? What’s in it for them?
– Action: What do you want viewers to do next?

Hopefully, these tips have inspired you to create a simple and impactful explainer video for your brand, product, or business. If you want to learn more, don’t forget to explore the rest of our blog and the Doodly website. We have plenty of other valuable information, videos, and resources to help you become a better video creator. Happy doodling! 🙂