How to Incorporate AI into Your 2024 Annual Planning

Discover how to incorporate AI into your 2024 annual planning with this comprehensive guide. Annual planning can be as challenging as getting through fall without pumpkin spice lattes, but fear not! We’re here to help you navigate through the changing tides of the marketing world.

AI has already made a significant impact on content creation and consumer behavior, and it’s only going to get more influential in 2024. So, let’s dive right into how you can integrate AI and stay ahead in the rapidly evolving landscape.

In this guide, we’ll cover:

– AI in your 2024 strategy
– Optimizing your team structure for AI integration
– Implementing AI standards for 2024

If you want more detailed information, templates, and resources to supercharge your strategy and team, download our in-depth 2024 Annual Planning Guide & Kit!

Now, let’s get started and embrace the potential of AI in shaping your 2024 strategy.

1. Finding the Perfect Fit for AI

Incorporating AI into your marketing strategy is about pinpointing where it can have the greatest impact. Don’t use AI just for the sake of it. Take a close look at your team and identify the areas that could benefit the most from AI integration.

Here are some popular AI use cases for marketing teams:

– Content Strategy:

Test AI-assisted content within your content strategy to improve time-to-production, search rankings, and organic traffic.

– Account Based Marketing:

Use AI to tailor content, emails, and landing pages to different industries, roles, or companies for better targeting and conversion rates.

– Performance Marketing:

Leverage AI to quickly generate variations of search ads or caption copy to optimize conversions.

– Campaign Marketing:

Explore how AI can expand your campaign offerings with additional assets that you wouldn’t have time to produce manually.

For a full list of potential AI marketing use cases, make sure to download our 2024 Annual Planning Guide & Kit!

2. Preparing for Changes in Search

Search engines are a vital part of modern marketing, and with Bing and Google integrating AI and chat-like interfaces, we need to be prepared for changes. In the first half of 2023, Google unveiled plans to introduce AI-assisted answers in search results, altering the landscape we’re familiar with.

Here’s what you need to know about changes to Google:

– AI-Results: Google will introduce AI-assisted answers on its results page, potentially impacting user behavior and organic links.
– Traditional Organic Results: While traditional organic results are not disappearing, they will be harder to secure due to limited real estate on the results page and preference for established brands. However, it’s not impossible to achieve top rankings with the right optimization strategies.

Remember, helpful and original content remains essential in Google’s eyes.

Now that you’re armed with this knowledge, take your annual planning to the next level by incorporating AI into your strategy. Download our 2024 Annual Planning Guide & Kit for the complete roadmap to success!

Discover the Power of Influencer Marketing in 2024

AI is fast, but can we trust it for accuracy? That’s why more and more people are turning to friends and family for recommendations before making a purchase. But influencer marketing goes beyond consumer brands and Instagram stars. In 2024, all companies need to tap into the influence within their communities.

Map the Influence in Your Community

Take a closer look at your community. Identify traditional influencers like thought leaders and journalists, but don’t forget about the influence of your employees, investors, happy customers, and partners. Size of audience isn’t the only metric to consider. Specificity and impact are just as important. Understanding the flow of influence in your network is key.

Organize Your Channels of Influence

With new platforms like Slack connect and LinkedIn Creator Mode, choose a handful of channels to activate the connections in your network. Set up tracking links to measure impact and build these channels as distribution and acquisition channels.

Activate Your Community with AI

AI can help you activate your community around your key messages and brand values. Create a source document and let AI generate original content that aligns with your message. Get your entire company involved in a launch campaign with AI-powered posts that are on-message.

Reframe Your Marketing Team with AI

AI changes the dynamic of marketing teams. It reduces production workload, allowing you to invest more time in strategy, quality, and distribution. AI is an accelerant, not a replacement, for your team. Use it to improve alignment and speed up execution.

Embrace New AI-Influenced Roles

Instead of hiring AI specialists, uplevel the AI literacy of your entire marketing team. And consider hiring roles that complement AI. These new roles will shape the future of marketing.

1. Get Ready for the Future:

Meet the Managing Editors of Tomorrow

Managing Editors are the driving force behind AI-powered content production. In the age of generative AI, they’ll oversee the application of AI technology to create, edit, and refine content while staying true to the brand’s voice and standards. They bridge the gap between technology and creativity, ensuring that AI-generated content aligns with the brand’s messaging and goals. These editors will also train and guide the team in using AI tools effectively, blending the best of AI with the human mind’s creativity and strategic thinking.

2. Elevating Quality:

The Importance of Editors & Fact Checkers in the AI Era

As we embrace AI to speed up content production, the role of editors and fact checkers becomes crucial. They play a key role in countering inaccuracies in AI-generated content and ensuring high quality. Having an independent set of eyes on your content is no longer optional—it’s essential.

3. Unleashing the Power of Research and Data with AI

AI may be trained on existing content, but the value lies in original research, data, and insights. Build a strong research arm for your team to develop new knowledge and leverage AI to present that research to your audiences effectively.

Boosting Your AI Literacy:

The Path to Success in 2024

Learning AI as a technology is easy, but mastering it as a strategy requires effort. To stay ahead in 2024, invest in skill development across your team. Understand the limitations of AI, learn about your company’s security standards, and develop expertise in using AI tools effectively. Join Jasper’s free academy program to gain valuable AI skills.

AI Standards for a Secure Future

In times of immense change, strong standards are crucial. When adopting AI, it’s essential to set and educate your company on security, privacy, and brand integrity standards for future success.

Security and Privacy:

Keeping Up with AI Advancements

As AI and automation tools become more prevalent, companies must establish robust security and privacy standards. Stay proactive in protecting customer information while leveraging AI-driven solutions to their full potential. Compliance with regulations is a must.

Brand Standards:

AI that Reflects Your Values

Your brand is your identity. When using AI tools, ensure they align with your brand voice and style. Choose tools that can be trained on your style guide for consistency and authenticity.

Setting Standards:

The AI Policy Template

Developing an AI policy is a priority for 2024. Our template helps establish guidelines for security, privacy, ethics, and quality. From transparency and accountability to employee training and bias review, this template covers the essentials. Adapt and review it with your legal, security, and people operations teams.

Embrace AI with Intent:

Building a Holistic Strategy

Incorporating AI into your 2024 plans can transform your business, but it should be intentional. It’s no longer enough to have a few individuals experimenting with automation or content creation. Consider your team structure, strategy, and standards holistically to make the most of AI’s potential.