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The Ultimate Guide to Creating an AI Marketing Strategy in 2024

Published on October 31, 2024

Artificial intelligence (AI) is transforming how we approach marketing, making it easier to automate tasks, engage audiences, and drive business growth. But jumping into AI without a plan can lead to more problems than solutions. That’s why having a smart AI marketing strategy is key to truly benefiting from this technology. Here’s your guide to building an effective AI marketing strategy in 2024, tailored to your business’s stage—whether you’re just starting out, growing, or already established.

AI Basics: Generative AI and Its Limitations

Generative AI tools—like text, image, and video generators—have made it easier to quickly create drafts of marketing content. But AI is far from perfect. Many tools experience a common issue known as “hallucination,” where the AI produces incorrect or misleading information. This can affect text content (e.g., fabricated research claims) and even visual content, where details might be off (like a bridge with extra rails). Until AI’s accuracy improves, make sure a human reviews and edits AI-generated content before publishing.

Starting Out: AI Marketing Strategy for New Businesses

For new businesses, AI can be a powerful tool to help with brainstorming, content creation, social media, and more. Here’s how AI can help you get up and running.

1. Brainstorm with ChatGPT

If you’re unsure of what to sell or how to position your brand, ChatGPT can help by generating ideas for products, brand names, marketing campaigns, and more. Although not every suggestion will be a winner, it’s an effective way to brainstorm quickly. We recommend using the latest version, GPT-4o, as it’s the most advanced and reliable.

2. Build Sales Funnels with ClickFunnels

Sales funnels are essential for converting leads into customers. However, if you’ve never created one, it can feel overwhelming. ClickFunnels simplifies this with an AI-driven funnel builder. Answer a few questions about your goals, and ClickFunnels will create a funnel for you in just 10–15 minutes. It’s a quick and efficient way to set up a sales funnel without technical knowledge.

3. Create Marketing Content with Jasper

While ChatGPT is good for brainstorming, Jasper is specifically designed for producing on-brand marketing content. Jasper’s brand knowledge database can store information about your products, audience, and tone, allowing it to create consistent content. This makes Jasper ideal for social media posts, emails, blogs, and ad copy.

4. Generate Visuals with Adobe Firefly

Visual content is key to engaging audiences, and Adobe Firefly is an excellent tool for creating branded images. Firefly is trained on licensed data, so you don’t have to worry about copyright issues when using it. As part of Adobe’s suite, it integrates well with tools like Photoshop, making it easy to customize visuals further if needed.

5. Grow Your Social Media with Flick

Consistency is crucial in social media, but staying on top of posting can be challenging. Flick helps you plan and schedule social media content. You can create an entire month’s worth of posts in a single day and set them to publish automatically, ensuring your content schedule remains consistent even when you’re busy.

Growing Your Business: AI Marketing Strategy for Scaling Up

Once your business is established and generating revenue, consider incorporating video into your strategy to engage a wider audience.

1. Generate Videos with Visla

Visla’s AI tool turns text into videos, making it easy to create video content without footage. Use it to transform blog posts, scripts, or even product descriptions into engaging videos. Visla also includes editing tools and a team collaboration feature, so multiple people can work on a single video project.

2. Edit Videos with Descript

Descript simplifies video editing with its text-based editor. You can edit videos by editing their transcripts, making it easy to remove unwanted parts by simply deleting lines of text. This tool is also excellent for editing audio, which can be helpful if you have a podcast or want to overlay voiceovers on video.

3. Repurpose Long-Form Videos with Opus Clip

Repurposing long-form content into short clips is a popular strategy for engaging audiences on platforms like TikTok, Instagram, and Twitter. Opus Clip allows you to quickly create short clips from longer videos, saving you time on manual editing. Simply upload your video, and Opus Clip will generate shareable clips.

Advanced AI Marketing Strategy for Established Businesses

If your business is already established, use AI to dive into data analysis and brand management to optimize your efforts.

1. Make Data-Driven Decisions with Tableau

Established businesses usually have a wealth of historical data. Tableau is a powerful analytics tool that uses AI to help you understand this data, enabling better decision-making and forecasting. With Tableau, you can identify areas for optimization, improve sales forecasts, and make more informed strategic decisions.

2. Learn from Customer Feedback with MonkeyLearn

As your customer base grows, so does the volume of feedback. MonkeyLearn uses AI-powered text analysis to track and categorize customer feedback across multiple channels, like social media, support tickets, and reviews. By monitoring this data, you can adjust your product, service, and marketing strategies to better align with customer needs.

3. Manage Your Brand Image with Brand24

For established businesses, brand management is critical. Negative mentions on social media can quickly spiral, but tools like Brand24 help you stay on top of your brand’s reputation. Brand24 tracks mentions of your brand across the web and allows you to set up alerts, so you’re notified when significant conversations occur. We recommend dedicating a team member to monitor and address customer complaints quickly to protect your brand’s image.

Final Thoughts: Try ClickFunnels Risk-Free

If you’re looking to explore how AI can benefit your business, ClickFunnels offers a 14-day free trial. Use the platform’s AI-driven tools to create sales funnels, run campaigns, and manage your marketing—all in one place.

Ready to elevate your marketing with AI? Start your journey today!