How To Use AI Marketing Software To Transform Your Business

Big companies like Google, IBM, and Microsoft are diving into artificial intelligence (AI) to stay ahead, but AI isn’t just for the tech giants anymore. Today, businesses of all sizes can benefit from AI marketing tools to gain an edge over competitors.

According to the Digital Marketing Institute, the top use of AI in marketing is automating routine tasks, helping marketers save time by handling repetitive activities. From managing customer queries to analyzing data, AI can make many marketing tasks easier and faster. And AI can do even more than automate—it can personalize experiences, optimize campaigns, and make data-driven predictions.

If you’re ready to see how AI can transform your marketing, here’s a guide to seven ways to use AI for marketing, along with some of the best tools in each area.

What is AI Marketing Software?

AI marketing software refers to tools that use artificial intelligence to perform tasks that usually require human intelligence, like analyzing data, managing communications, and creating content. These tools are more accessible and affordable than ever, meaning any business can now use AI to improve its marketing.

Here are some top AI marketing tools available:

• Smart Funnels – Quickly create sales funnels by answering a few questions.
• Jasper – Generate blog posts, social media content, and emails.
• Surfer SEO – Find relevant keywords and improve content for search engines.
• Canva – Create professional visuals with templates and design tools.
• Looka – Design logos and create a brand identity with AI assistance.

Why Use AI in Marketing?

AI can help marketers work more efficiently and effectively. Here are the most common ways businesses use AI:

• Automating Routine Tasks (68%) – AI can handle tasks like scheduling posts or managing customer inquiries, so you can focus on strategy.
• Improving Customer Experience (46%) – AI chatbots can provide fast, 24/7 customer support.
• Better Targeting & Segmentation (45%) – AI can analyze data to segment audiences more accurately for tailored campaigns.
• Personalization (44%) – AI customizes emails, recommendations, and content for each customer.
• Predictive Analysis (39%) – AI helps predict trends and customer needs, allowing for smarter planning.

7 Ways to Use AI in Marketing

Here’s how AI can make a difference in your marketing, with recommended tools for each task:

1. Funnel Building

Sales funnels guide leads through the buyer journey, but building them can be time-consuming. Tools like Smart Funnels make it easy to create a complete sales funnel in under 10 minutes. Key benefits include:

1. Time-Saving – Build funnels quickly with a few clicks.
2. Automated Copywriting – Generate persuasive copy for your funnel pages.
3. Brand Consistency – Create consistent branding throughout the funnel.
4. Ease of Use – Intuitive interface, even for beginners.

2. Content Creation

AI tools like Jasper.ai and ChatGPT simplify content creation. Jasper helps create tailored content across emails, blogs, and social media posts, while ChatGPT is versatile for quick content drafts, audience research, SEO keywords, and more.

Jasper – For targeted email copy, product descriptions, blogs, landing page content, and sales pages.
ChatGPT – For brainstorming, audience analysis, and generating content ideas or strategies.

Best Practices: Use ChatGPT as a helper for ideas and drafts, but always review and refine the output for accuracy and brand consistency.

3. Editing

Editing is essential for high-quality content. Two top AI-powered editing tools are:

Grammarly – Checks grammar, spelling, and readability, with integrations across platforms.
Hemingway App – Highlights complex sentences and simplifies language for better readability.

Using these tools can polish your content and make it more engaging.

4. Chatbots & Customer Support

AI-powered chatbots can automate customer service and save time. Tools like Chatfuel and Reply.io can streamline your customer interactions:

Chatfuel – Easily create chatbots that answer FAQs, generate leads, and save time.
Reply.io – Automate email responses and manage outreach, ensuring no leads are missed.

5. Visual Content Creation

Tools like Synthesia and Canva make it easy to create professional visuals without specialized design skills:

Synthesia – Create videos with AI-generated voiceovers and avatars.
Canva – Use templates and AI-driven image generation to design social media posts, presentations, and more.

These tools let you create eye-catching content that resonates with your audience.

6. Automation

Automation can streamline repetitive tasks, saving valuable time. Zapier connects thousands of apps, automating workflows like:

1. Social Media Sharing – Automatically post new blog content to social media.
2. Lead Management – Add new leads to your CRM from forms and ads.
3. Email Automation – Send welcome emails to new sign-ups.
4. Customer Support – Create support tickets for customer complaints.
5. Task Scheduling – Sync tasks from project management tools to your calendar.

Getting Started with Zapier: Create an account, select apps to connect, and set up workflows (“Zaps”) that automate your processes.

7. Market Research & Monitoring

Stay on top of customer needs and monitor your brand with tools like AnswerThePublic and Brand24:

AnswerThePublic – Discover trending search topics to help you create relevant content.
Brand24 – Track online mentions of your brand to maintain a positive reputation.

Final Thoughts

AI marketing software is a game-changer for marketers, helping save time, improve efficiency, and enhance customer experiences. With today’s range of accessible, affordable AI tools, businesses of all sizes can start using AI in their marketing. Here’s a recap of how to get started:

1. Funnel Building – Use Smart Funnels to quickly create sales funnels.
2. Content Creation – Create high-quality content with Jasper.ai and ChatGPT.
3. Editing – Ensure polished content with Grammarly and Hemingway App.
4. Chatbots – Use Chatfuel and Reply.io to automate customer interactions.
5. Visual Content – Design graphics and videos with Synthesia and Canva.
6. Automation – Save time with Zapier’s app connections.
7. Market Research – Track trends and manage brand reputation with AnswerThePublic and Brand24.

Now it’s time to explore these tools and see how they can help revolutionize your marketing efforts!

>>>Join The One Funnel Away Challenge<<<